The AdPod

In this episode Wayne Blodwell chats with Ben Antier who is Co-Founder and CEO of Publica, a publisher ad-server for CTV.In this episode they chat about targeting techniques, open rtb spec updates, open auctions, US vs Europe and the future of CTV.It's a great episode and hope you enjoy! Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne chats to Alex Cone, a Data Privacy and Protection advisor who has worked with companies like the IAB Tech Lab. In this episode Wayne & Alex chat about the industry solutions, existential privacy questions, global implementation of policies and much more. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The AdPod Wayne sits down to chat with Fern Everall, Global Chief Strategy Officer at Hybrid Theory. They discuss the evoluton of the service layer, the different types of companies within it, the roles they serve and the evolution of them - particularly since the pandemic.It's a fun episode with tonnes of real world experience and very rounded thinking. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The AdPod Wayne sits down with AdTech legend, Brian O'Kelley. Wayne chats with Brian about sustainability, and in particular what can the advertising industry do to measure and reduce the impact on climate. This is an episode full of knowledge bombs and strong calls to action. Hope you enjoy.Brian and Wayne reference a BOKonADS blog here - https://bokonads.com/how-ttd-saved-5387-tons-of-co2/ Hosted on Acast. See acast.com/privacy for more information.

In this episode of The AdPod Wayne chats with Ali Manning who is Co-Founder & COO at Chalice and Tylynn Pettrey who is Data Science Lead at Chalice.In this episode they cover what an algorithm is, how they can be applied in media buying, what makes an algorithm custom and will they make programmatic traders redundant.A truly brilliant episode that is packed full of insight, stories and thought leadership. Hosted on Acast. See acast.com/privacy for more information.

In this episode of The AdPod Wayne chats with Vinny Rinaldi who is Head of Investment & Activation at Wavemaker in North America about all things programmatic.In this episode they cover in-housing, transparency, definitions and how programmatic is technology infrastructure that can enable brand growth. Lots of amazing content packed into one episode. Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne chats with Mathieu Roche, Co-Founder and CEO at ID5, a user identification company for digital advertising.They discuss the ruling from the Belgian data protection authority which you can find here - https://www.gegevensbeschermingsautoriteit.be/publications/beslissing-ten-gronde-nr.-21-2022-english.pdfThey also discuss the IAB Europe response which you can find here - https://iabeurope.eu/all-news/apd-ruling-clears-way-for-work-on-developing-tcf-into-a-formal-gdpr-code-of-conduct-iab-europe-statement-on-the-apd-decision-announced-today/ Hosted on Acast. See acast.com/privacy for more information.

Welcome back to season 2! We'll keep chatting about big industry topics and this week Wayne is joined by Ari Paparo, Ari's Twitter is here - https://twitter.com/aripap. Hosted on Acast. See acast.com/privacy for more information.

In the final episode of 2021, Wayne chats about data clean rooms with Tim Norris-Wiles from Habu. Data clean rooms have been a hot theme in 2021 and are going to be increasingly important for advertisers and publishers to synchronize audiences in a privacy compliant way in future. This is a great episode and we hope you enjoy. Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne chats with Fiona McKinnon who is Co-Founder and CEO at Moment Company, a company which specialises in wellbeing. Fiona spent 20+ years in the advertising industry and experienced burnt out. In this episode Fiona talks about her mental health experiences, what led her to creating Moment Company and some tips leading into 'silly season;'. Hosted on Acast. See acast.com/privacy for more information.