The AdPod

In this episode Wayne chats with Michael Bayston about podcast advertising. Michael is the Head of Automation at Acast. Michael has written about the pioneering work Acast have done with programmatic in podcasting, and that is here - https://medium.com/acast/pioneering-programmatic-in-podcasting-what-weve-learned-in-4-years-as-market-leaders-7698ba70377d. Hosted on Acast. See acast.com/privacy for more information.

In this episode Wayne chats with Mike Follett about using attention as a success metric for advertising. Mike is the Managing Director of eye-tracking company Lumen and the most knowledgeable person in the industry about this topic. This is a fascinating discussion and one we're sure you'll enjoy! Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Ciaran O'Kane, CEO of WireCorp and Founder of First Party Capital. Ciaran is one of the most knowledgeable people about AdTech in the world, and on this weeks episode Wayne & Ciaran chat about the renaissance AdTech is currently experiencing. Hosted on Acast. See acast.com/privacy for more information.

This week Wayne is joined by Lara Izlan, Director of Data Strategy at ITV. Many companies are going through a 'data transformation' but it is a commonly misunderstood topic. In this week's episode, Lara and Wayne discuss what it means, what's the point of it, and how it can be practically applied. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Amy Williams, Founder & CEO at Good-Loop. In this episode of The AdPod, Wayne and Amy discuss how companies balance profit and purpose. Particularly interesting in relation to online advertising and how companies convey their purpose through advertising.You can read more about Good-Loop at https://www.good-loop.com. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Steph Layser, VP of Advertising Technology & Operations at News Corp. In this episode they discuss how publisher monetization has evolved, and cover tonnes of topics including; header bidding, the role of Google, brand safety and the role of news publishers in society. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Cadi Jones, Commercial Director EMEA at Beeswax. Beeswax are a market-leading advertising technology company and in this episode Wayne & Cadi chat about demand side platforms. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Rachel Arch, Head of Partnerships at the IAB UK. The IAB is an internet advertising trade body and in this episode Wayne and Rachel discuss the role of The IAB and the work they do on behalf of their members. Hosted on Acast. See acast.com/privacy for more information.

Wayne is joined by Paul Bannister from Cafe Media to discuss the Privacy Sandbox. Paul is a member of the W3C working groups focussing on how Chrome (the browser) can enhance user privacy but maintain an ad-funded internet. A fascinating conversation!Paul's Twitter account - https://twitter.com/pbannistPrivacy sandbox intro - https://cafemedia.com/guide-to-googles-privacy-sandbox/ Hosted on Acast. See acast.com/privacy for more information.

Founder and CEO of Method Media Intelligence Shailin Dhar joins Wayne this week to chat about ad impressions. New episodes from different industry experts will be released regularly so please SUBSCRIBE or FOLLOW to get notified of new releases. Hosted on Acast. See acast.com/privacy for more information.