What we talk about

* The importance of brand health and what it means

* How to do brand tracking using survey tools

* The different metrics like awareness, category entry points, …

* How to analyse brand tracking results

* Common pitfalls

Important links

* Jenni’s latest book: Better brand health, a must-read!

* Jenni on LinkedIn

Learn brand strategy

Activate your strategic brain and level up your creative business. Find courses on brand strategy, brand workshops, and brand strategy presentations. You can use LTBPODCAST to get a 20% discount.

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com

S2 E1 - Ari Paparo - 2022 Trends