

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Episodes
Mentioned books

Apr 12, 2024 • 56min
Episode 485 - Glorious Gallimaufry
Well, it has happened again, Ron and Ed's stacks of stuff are bursting beyond their britches, so it is time to trot out some alliterative alchemy to rightly rectify the seriously sticky situation. Okay, enough already. Just sit back and enjoy the ride.

Apr 5, 2024 • 56min
Episode 484 - Scaling New Heights: Sixth interview with Joe Woodard
Ron and Ed welcome for an unprecedented sixth time, Joe Woodard. As always this will be a wide-ranging conversation but likely topics include: plussing your offering, why people don't value your offering and what to do about it, the future of CAS, and, maybe, just maybe, Apple Vision Pro.

21 snips
Mar 29, 2024 • 56min
Episode 483 - Subscription Economy Update - March 2024
Dive into the world of subscription business models and learn about monetization theory, subscriber growth strategies, and evolving pricing strategies. Explore the shift towards customer-centric strategies, empowering customer needs, and exclusive dining experiences. Get insights on the Icon Pass for ski resorts, Sage tools for accountants, and debunking growth myths in business.

Mar 22, 2024 • 56min
Episode 482 - Subscription-based legal services - Interview with Scott Reib
Scott Reib, America's Legal Coach, discusses subscription-based legal services with a focus on proactive legal consultations, efficient pricing models, and the benefits of transitioning from hourly billing. The podcast explores strategies for optimizing subscription law firms, navigating onboarding challenges, and the persistence of the billable hour in the legal field.

Mar 15, 2024 • 55min
Episode 481 - Private Equity in Accounting: Michael Breit, CEO, EisnerAmper
Join Ed and Ron for our interview with EisnerAmper's Chairman and CEO, Michael Breit, for a discussion of private equity in accounting, including how EisnerAmper's changed its governance structure. We'll also discuss the advantages and disadvantages of these alternative structures, and how private equity will impact the future of firms.

Mar 8, 2024 • 56min
Episode 480 - Leveraging Logic, Unleashing Magic: The Art of Subscription
In an engaging email exchange between Ron and Reilly Newman, a Brand Scientist, Reilly shares his insights and challenges while reading the book Time's Up! He is particularly interested in applying the subscription business model to his brand creation business but faces difficulties in transitioning from a consultancy approach to a subscription-based service. Through their conversation, they explore creative solutions and strategies, including the idea of offering a brand transformation program and incorporating ongoing value into subscription packages. Join Ed and Ron as they discuss these ideas and how they apply to professional firms.

Mar 1, 2024 • 56min
Episode 479 - Growth Grief - Guarding against the glitz and glamour of scale
Growth for growth's sake is the ideology of a cancer cell, not a sustainable business. Yet, the myth of growth and market share persists. Grow market share! You must be scalable! We are told over and over, and profits will follow. Horse hockey! as Col. Sherman T Potter would say. This week Ron and Ed will share their thoughts on why this pernicious myth does far more damage than good especially in the professional service space.

Feb 23, 2024 • 56min
Episode 478 - The Future of ERP Systems: Second interview with Aaron Harris
What does the future hold for accounting/ERP systems? There is no one better on the planet better to answer this question than Aaron Harris, Sage's Global CTO. Aaron is responsible for Sage's technology strategy and software architecture. He has more than 20 years of high-tech engineering experience in business applications and software development strategies. Previously a founding leader of Sage Intacct, acquired by Sage in 2017, Aaron led the company's product vision and technology direction, establishing Sage Intacct as the innovation leader in cloud financial management solutions.

Feb 16, 2024 • 57min
Episode 477 - The Time Tax: The Crime of Stealing Customers' Time
Inspired by an article by former TSOE guest B. Joseph Pine II, and James H. Gilmore, Ed and Ron will explore how businesses--including professional firms--can stop wasting the customer's time. Strategies for helping customers save time, and invest it well will be explored.

Feb 9, 2024 • 57min
Episode 476 - The Conservative Futurist: Interview with Jim Pethokoukis
America was once the world's dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. But as we moved into the late 20th century, we grew cautious, even cynical, about what the future held and our ability to shape it. Too many of us saw only the threats from rapid change. What caused this to happen? More importantly, what can we do to change it? Ron and Ed are thrilled have someone who has squarely addresse these questions. Jim Pethokoukis is the author of The Conservative Futurist: How to Create the Sci-Fi World We Were Promised. Jim is a senior fellow and the DeWitt Wallace Chair at the American Enterprise Institute (AEI), where he analyzes US economic policy, writes and edits the AEIdeas blog, and hosts AEI's Political Economy podcast. He is also a contributor to CNBC and writes the Faster, Please! newsletter on Substack.


