
The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.
Latest episodes

Mar 15, 2024 • 55min
Private Equity in Accounting: Michael Breit, CEO, EisnerAmper
Join Ed and Ron for our interview with EisnerAmper’s Chairman and CEO, Michael Breit, for a discussion of private equity in accounting, including how EisnerAmper’s changed its governance structure. We'll also discuss the advantages and disadvantages of these alternative structures, and how private equity will impact the future of firms.

Mar 8, 2024 • 56min
Leveraging Logic, Unleashing Magic: The Art of Subscription
In an engaging email exchange between Ron and Reilly Newman, a Brand Scientist, Reilly shares his insights and challenges while reading the book Time's Up! He is particularly interested in applying the subscription business model to his brand creation business but faces difficulties in transitioning from a consultancy approach to a subscription-based service. Through their conversation, they explore creative solutions and strategies, including the idea of offering a brand transformation program and incorporating ongoing value into subscription packages. Join Ed and Ron as they discuss these ideas and how they apply to professional firms.

Mar 1, 2024 • 56min
Growth Grief - Guarding against the glitz and glamour of scale
Growth for growth's sake is the ideology of a cancer cell, not a sustainable business. Yet, the myth of growth and market share persists. Grow market share! You must be scalable! We are told over and over, and profits will follow. Horse hockey! as Col. Sherman T Potter would say. This week Ron and Ed will share their thoughts on why this pernicious myth does far more damage than good especially in the professional service space.

Feb 23, 2024 • 56min
The Future of ERP Systems: Second interview with Aaron Harris
What does the future hold for accounting/ERP systems? There is no one better on the planet better to answer this question than Aaron Harris, Sage's Global CTO. Aaron is responsible for Sage’s technology strategy and software architecture. He has more than 20 years of high-tech engineering experience in business applications and software development strategies. Previously a founding leader of Sage Intacct, acquired by Sage in 2017, Aaron led the company’s product vision and technology direction, establishing Sage Intacct as the innovation leader in cloud financial management solutions.

Feb 16, 2024 • 57min
The Time Tax: The Crime of Stealing Customers' Time
Inspired by an article by former TSOE guest B. Joseph Pine II, and James H. Gilmore, Ed and Ron will explore how businesses--including professional firms--can stop wasting the customer's time. Strategies for helping customers save time, and invest it well will be explored.

Feb 9, 2024 • 57min
The Conservative Futurist: Interview with Jim Pethokoukis
America was once the world’s dream factory. We turned imagination into reality, from curing polio to landing on the Moon to creating the internet. But as we moved into the late 20th century, we grew cautious, even cynical, about what the future held and our ability to shape it. Too many of us saw only the threats from rapid change. What caused this to happen? More importantly, what can we do to change it? Ron and Ed are thrilled have someone who has squarely addresse these questions. Jim Pethokoukis is the author of The Conservative Futurist: How to Create the Sci-Fi World We Were Promised. Jim is a senior fellow and the DeWitt Wallace Chair at the American Enterprise Institute (AEI), where he analyzes US economic policy, writes and edits the AEIdeas blog, and hosts AEI’s Political Economy podcast. He is also a contributor to CNBC and writes the Faster, Please! newsletter on Substack.

Feb 2, 2024 • 56min
Punditry Punt
Unfortunately, our Guest fell ill, and could not join us, but don't worry pros play hurt, so Ron and Ed have called an audible, and will be punting to a pine on some stuff in the stacks.

Jan 26, 2024 • 56min
The Jones Act - Interview with Colin Grabow
On this week's episode Ron and Ed welcome Colin Grabow of the CATO Institute's Herbert A. Stiefel Center for Trade Policy Studies to talk about the Jones Act (aka Merchant Marine Act of 1920) which regulates maritime commerce in U.S. waters and between U.S. ports, oh, and, makes stuff more expensive for all of us while benefitting a select few. You will learn the main reason why food and other sundry items are more expensive in Hawaii and Puerto Rice; why the Northeast US imports natural gas from Russia instead of getting it from the US; and many more insanities.

Jan 19, 2024 • 56min
I Have a Right! Do you?
What does it mean to say I have a right to something? In this thought-provoking episode, Ron and Ed will delve into the distinct realms of negative and positive rights, exploring how they shape our understanding of individual liberties and societal obligations. Join us as we unravel the philosophical, practical, and even business implications of these two concepts, challenging preconceptions and fostering a deeper appreciation for the complexities of rights discourse.

Jan 12, 2024 • 56min
Best Books of 2023
In the second of our annual beginning of the year episodes, Ron and Ed will recap their best books of 2023. Many listeners considers this the most expensive episode of the year as their anti-libraries tend to grow while listening. If you have a best book to share, please email us at asktsoe@verasage.com or hit us up with a X post @asktsoe.