
The Soul of Enterprise: Business in the Knowledge Economy
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Influencers Channel and 1 PM Pacific Time, on the VoiceAmerica Business Channel.
Latest episodes

May 24, 2024 • 56min
Project Management Insights from D-Day
Join Ron and Ed for an enlightening episode where we draw pivotal lessons from the extraordinary planning and execution of D-Day, as detailed in the National Review article, D-Day at 80: How the Allies Won at Normandy and Changed History. Discover how meticulous preparation, clear communication, adaptive strategies, and resilient leadership led to one of history's most significant military successes. We'll translate these historical strategies into actionable project management tips for today's knowledge workers, helping you navigate complex projects and achieve your goals with precision and determination. Tune in to learn from the past and enhance your future projects!

May 17, 2024 • 56min
Friday Farrago
Time once again for another alliterative assembly with a dash of associated assonance as Ron and Ed pull together a patchwork of punditry. In other words, Ron spent a lot of time on planes last week and digested six issues of The Economist and has a few things to say about it. If you want to add to the agenda, use our new question feature at https://thesoulofenterprise.com/questions

May 10, 2024 • 56min
Technology Trends with Greg Tirico
In this episode, Ron and Ed welcome back Greg Tirico to delve into the 2024 Tech Trends Report from Future Today Institute, a whopping 980-page behemoth at FutureTodayInstitute.com/trends. The report unveils a groundbreaking concept: the arrival of a technology supercycle, blending AI, biotech, and connected devices to shape a transformative era. Join us as we explore key trends like the burgeoning space race, the bioengineering revolution ushering in a new era of healthcare, the accelerating impact of AI across industries, and the evolution of work environments to embrace flexibility and skill-focused tasks.

May 3, 2024 • 56min
Wealth’s Way: The Wisdom and Wonders of Shareholder Capitalism
Thomas Sowell has written that “Profits are perhaps the most misconceived subject in economics.” Join Ed and Ron as we explore R. David McLean’s superb new book, The Case for Shareholder Capitalism: How the Pursuit of Profit Benefits All. Rooted in mutual benefit and prosperity, shareholder capitalism fosters an environment where individuals thrive. Shareholder capitalism upholds the belief that profit serves as a catalyst for societal progress, driving innovation and growth. Contrary to misconceptions, shareholder capitalism prioritizes long-term value creation over short-term gains. We will contrast shareholder capitalism with stakeholder capitalism, emphasizing the importance of clear accountability and benefits for all stakeholders. The transformative power of shareholder capitalism in shaping a world where prosperity knows no bounds is wonderous. Join us on this journey of discovery, where profit paves the way for a world of flourishing for all.

Apr 26, 2024 • 56min
Is the CPA shortage a feature or a bug?
Much digital ink has been spilled and podcast conversations had about the dearth of both accounting degree graduates and CPAs. In this episode, Ron and Ed will explore the topic including the 150-hour rule, reciprocity, licensure, and what are the possible ways to avert a crisis. If you have any questions about this topic, please send them to asktsoe@verasage.com or post on X and tag @asktsoe.

Apr 19, 2024 • 56min
Hearth of a Cheetah: Second interview with Magatte Wade
Ron and Ed are thrilled to have Magatte Wade back on the The Soul of Enterprise to talk about her new book, Heart of a Cheetah: How we have been lied to about African poverty and what that means for human flourishing. Magatte Wade is a bold Senegalese entrepreneur and unflinching prosperity activist, determined to shape the destiny of her African homeland. In her riveting memoir, she challenges Africans to redefine their narrative, casting aside imposed inferiority to reclaim their innate brilliance. ? This is not a recounting of poverty and politics. It's an indictment of a world that views Africa as nothing more than a colonial chessboard, with charity acting as the block that keeps Africans stuck.

Apr 12, 2024 • 56min
Glorious Gallimaufry
Well, it has happened again, Ron and Ed's stacks of stuff are bursting beyond their britches, so it is time to trot out some alliterative alchemy to rightly rectify the seriously sticky situation. Okay, enough already. Just sit back and enjoy the ride.

Apr 5, 2024 • 56min
Scaling New Heights: Sixth interview with Joe Woodard
Ron and Ed welcome for an unprecedented sixth time, Joe Woodard. As always this will be a wide-ranging conversation but likely topics include: plussing your offering, why people don't value your offering and what to do about it, the future of CAS, and, maybe, just maybe, Apple Vision Pro.

21 snips
Mar 29, 2024 • 56min
Subscription Economy Update - March 2024
Dive into the world of subscription business models and learn about monetization theory, subscriber growth strategies, and evolving pricing strategies. Explore the shift towards customer-centric strategies, empowering customer needs, and exclusive dining experiences. Get insights on the Icon Pass for ski resorts, Sage tools for accountants, and debunking growth myths in business.

Mar 22, 2024 • 56min
Subscription-based legal services - Interview with Scott Reib
Scott Reib, America's Legal Coach, discusses subscription-based legal services with a focus on proactive legal consultations, efficient pricing models, and the benefits of transitioning from hourly billing. The podcast explores strategies for optimizing subscription law firms, navigating onboarding challenges, and the persistence of the billable hour in the legal field.