

The Soul of Enterprise: Business in the Transformation Economy by THRESHOLD
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live.
Episodes
Mentioned books

Aug 19, 2022 • 56min
Episode 404 - Interview with Kevin Smoot, EA, AccountAbility, Inc.
Ed and Ron are honored to have Kevin Smoot on the show, who Ron met at various accounting conferences. After the first time Kevin heard Ron speak, he went back to his firm and completely transformed his business model. Join us as we dive into the details of this transformation, Kevin's current strategy, and future plans.

Aug 12, 2022 • 56min
Episode 403 - Interview with Andrew Stuttaford
Ron and Ed welcome Andrew Stuttaford to the show this week. Andrew edits National Review's Capital Matters which focuses on financial and economic coverage. We will talk about a wide range of topics including: inflation, energy in Europe in the wake of war, China and Taiwan. If you have any questions you would like us to ask Andrew, please email us at asktsoe@verasage.com, tag us on Twitter at @asktsoe, or plan to call in between 3pm-4pm ET (noon - 1pm PT) at 866-472-5790.

Aug 5, 2022 • 56min
Episode 402 - A Pricing Miscellany
Over the past few weeks, Ron and Ed have collected a few pricing related items including some listener email and podcasts that raise some interesting questions about value and subscription base pricing. This episode will address all that and more. If you have a question or comment, please share it by email – asktsoe@verasage.com; by tagging us on Twitter – @asktsoe; or even calling in on Friday at 866-472-5790 from 3 PM to 4 PM ET (noon to 1 PM PT). Podchaser: aWLzuC7XMxNiKTlyvIhg

Jul 29, 2022 • 55min
Episode 401 - Aiming Higher: Fourth Interview with Chris "Elroy" Stricklin
aWLzuC7XMxNiKTlyvIhg Ed and Ron are delighted to welcome back, for the fourth time, Chris "Elroy" Stricklin to discuss his new book, Aiming Higher: A Journey Through Military Aviation Leadership, published earlier this year. What can the military teach us about leadership? A lot. Given the endemic failure of leadership in the business world, in spite of all the focus on the topic, why is excellence in leadership so rare? There's no better person to talk about these issues than Chris.

Jul 22, 2022 • 57min
Episode 400 - Tackling Objections to the Subscription Model for Professionals
Exploring objections to subscription model for professionals, challenges faced in professional services, strategies to add value, discussion on tax prep, clarifying recurring vs. reoccurring revenue, rethinking monthly recurring revenue models, optimizing client relationships, and enhancing movie experience through subscription models.

Jul 15, 2022 • 56min
Episode 399 - Interview with David Bahnsen
Ron and Ed welcome David Bahnsen, private wealth manager and author of There's No Free Lunch: 250 Economic Truths. In the book What David Bahnsen pulls from the masters—the great economic voices of the past and the present—to remind readers of the basic economic truths that must serve as our foundation in understanding the challenges of today.

Jul 8, 2022 • 56min
Episode 398 - Potpourri
potpourri - po?poo?-re' - noun A combination of incongruous things. A miscellaneous anthology or collection. A mixture of dried flower petals and spices used to scent the air. A dish of different kinds of meat and vegetables cooked together; a stew. Hence A miscellaneous collection; a medley. A ragout composed of different sorts of meats, vegetables, etc., cooked together. A jar or packet of flower leaves, perfumes, and spices, used to scent a room. A piece of music made up of different airs strung together; a medley. A podcast production composed of parts brought together without order or bond of connection.

Jul 1, 2022 • 56min
Episode 397 - Interview with Yashwanth Madhusudan
Ron and Ed welcome Yashwanth Madhusudan, co-founder and CEO of Fyle, the next-generation spend management platform for small and medium businesses. They will talk about entrepreneurship and technology especially as it relates to accounting professionals and SMBs.

Jun 24, 2022 • 58min
Episode 396 - Live from Scaling New Heights - THRIVE
Ron and Ed take the Mainstage at Scaling New Heights where they will be joined by Joe Woodard and over 1000 audience members who will be providing the questions. Conversations will include subscription pricing, Marxism, and ESG! No we are not kidding.

Jun 17, 2022 • 56min
Episode 395 - Fifth interview with Father Robert Sirico
Ron and Ed were thrilled to have one of their favorite guests back for a fifth time on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. This time we will discuss his new book The Economics of the Parables.


