

The Soul of Enterprise: Business in the Transformation Economy
Ron Baker and Ed Kless
The Soul of Enterprise is designed to champion the insight that wealth is created by intellectual capital, a product of the inexhaustible human spirit.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Wealth is above all an accumulation of possibilities. These possibilities lie hidden in the womb of the future, waiting to be discovered by human imagination, ingenuity, and creativity, manifested in free enterprises dedicated to the service of others. Tune in to The Soul of Enterprise, with Ron Baker and Ed Kless, broadcast live every Friday at 12 Noon Pacific Time on the VoiceAmerica Media Variety Channel.
Episodes
Mentioned books

Jul 22, 2022 • 57min
Tackling Objections to the Subscription Model for Professionals
Exploring objections to subscription model for professionals, challenges faced in professional services, strategies to add value, discussion on tax prep, clarifying recurring vs. reoccurring revenue, rethinking monthly recurring revenue models, optimizing client relationships, and enhancing movie experience through subscription models.

Jul 15, 2022 • 56min
Interview with David Bahnsen
Ron and Ed welcome David Bahnsen, private wealth manager and author of There's No Free Lunch: 250 Economic Truths. In the book What David Bahnsen pulls from the masters—the great economic voices of the past and the present—to remind readers of the basic economic truths that must serve as our foundation in understanding the challenges of today.

Jul 8, 2022 • 56min
Potpourri
potpourri - po?poo?-re' - noun A combination of incongruous things. A miscellaneous anthology or collection. A mixture of dried flower petals and spices used to scent the air. A dish of different kinds of meat and vegetables cooked together; a stew. Hence A miscellaneous collection; a medley. A ragout composed of different sorts of meats, vegetables, etc., cooked together. A jar or packet of flower leaves, perfumes, and spices, used to scent a room. A piece of music made up of different airs strung together; a medley. A podcast production composed of parts brought together without order or bond of connection.

Jul 1, 2022 • 56min
Interview with Yashwanth Madhusudan
Ron and Ed welcome Yashwanth Madhusudan, co-founder and CEO of Fyle, the next-generation spend management platform for small and medium businesses. They will talk about entrepreneurship and technology especially as it relates to accounting professionals and SMBs.

Jun 24, 2022 • 58min
Live from Scaling New Heights - THRIVE
Ron and Ed take the Mainstage at Scaling New Heights where they will be joined by Joe Woodard and over 1000 audience members who will be providing the questions. Conversations will include subscription pricing, Marxism, and ESG! No we are not kidding.

Jun 17, 2022 • 56min
Fifth interview with Father Robert Sirico
Ron and Ed were thrilled to have one of their favorite guests back for a fifth time on the show, Fr. Robert Sirico of The Acton Institute. He along with Rabbi Lapin inspired the name of our show. This time we will discuss his new book The Economics of the Parables.

Jun 10, 2022 • 56min
Interview with Susan Bryant and Janet Haston
For the second week in a row Ron and Ed welcome practitioners who are changing their business models. The week they speak with Susan Bryant and Janet Haston, principals of The MB Group about their jettisoning the billable hour in January of this year. The conversation will provide insight into the effects on the firm, particularly the relationships with customers and among the team members at The MB Group. If you have a question for Susan or Janet, please send it along to asktsoe@verasage.com.

Jun 3, 2022 • 56min
Interview with Brian Terrell
Ron and Ed welcome Sage Intacct Partner Brian Terrell to the show to talk about his transition to offering implementations as a subscription service. The BTerrell Group has offered this option for over a year and we will talk with Brian about the results thus far. If you have questions for Brian, please email us at asktsoe@verasage.com.

May 27, 2022 • 56min
Fourth interview with Joe Woodard
A perennial TSOE fav, Ron and Ed are pleased to welcome back to the show for a fourth time, Joe Woodard. They will talk about the state of the accounting profession and share a preview of what will be happening at Joe's upcoming conference, Scaling New Heights. If you have any questions for Joe, please share them with Ron and Ed at asktsoe@verasage.com.

May 20, 2022 • 57min
Interview with Mark Vonnegut
Ed and Ron are honored to have on the show Dr. Mark Vonnegut to discuss his 2022 book, The Heart of Caring: A Life in Pediatrics. Yes, Mark is the son of Kurt Vonnegut. Join us for what will be a firsthand look at the healthcare system, its impact on children, along with the rest of us.