Shopify Masters

Arjun Sofat, founder of Free Soul, shares his inspiring journey from a bootstrap startup to an eight-figure wellness brand focused on women's health. He discusses innovative ways to find customers without a marketing budget, including grassroots outreach and sample giveaways at gyms. Arjun emphasizes the importance of unit economics and first-order profitability before advertising. He also highlights how customer feedback drives product development and the significance of aligning with supportive investors for sustainable growth.

Michelle Shemilt developed Numi undershirts after realizing women lacked sweat-proof undergarments. Learn how to scale a million-dollar fashion brand with no previous experience.For more on Numi and show notes click here.   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Stratus owner Ricky Jones turned a $4000 buy into a thriving ski brand—doubling revenue with passion, niche focus, and authentic community.For more on Stratus and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Teek Chandler, founder of Chandler Honey, shares her journey of transforming a family beekeeping legacy into a booming specialty honey brand. She reveals how she managed to grow her business by $10K monthly during a four-month maternity leave through effective systems, email automation, and strategic delegation. Teek discusses the importance of organic marketing and choosing the right retail partners, while emphasizing the value of keeping production control and exploring wellness trends in gourmet honey.

Kopari’s VP built an eight-figure influencer strategy. Discover her strategy for creating content flywheels using long-term thinking over big budgets.For more on Kopari Beauty and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Allegra Shaw built Uncle Studios into a seven-figure fashion brand through ethical practices, organic growth, and community trust.For more on Uncle Studios and show notes click here.   Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

Discover how packaging is your #1 marketing opportunity with 100% open rates. Learn from Arka’s founder how to turn every shipment into growth.For more on Arka and show notes click here.  Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

In this discussion, Nicola Hamilton, founder of Issues Magazine Shop and an art director, shares her journey raising $120,000 for her curated retail space celebrating independent magazines. She highlights the challenges of launching a print shop in a digital world while emphasizing community engagement and thoughtful growth. Nicola delves into the art of curation, balancing editorial quality with artistic design, and discusses innovative funding strategies and the importance of mentorship in building a sustainable business.

Adi Ajayi, the passionate founder and CEO of D'IYANU, has built a multimillion-dollar fashion brand that celebrates West African culture. She shares her journey of combining vibrant prints with contemporary fashion while bootstrapping her business. Adi dives into how mastering Facebook ads skyrocketed her sales and transformed her marketing strategy. The conversation also touches on the transition from online to retail, family dynamics in business, and the challenge of maintaining authenticity while scaling. Adi’s insights inspire aspiring entrepreneurs to embrace their roots.

Odd Bunch founder Divy Ojha scaled from 87 to 100,000+ customers without VC funding by focusing on problem validation, lean operations and retention techniques.For more on Odd Bunch and show notes click here. Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.