Shopify Masters How a Party Side Hustle Became a Six-Figure Brand
Jan 8, 2026
Bre Giglio, founder of Bashify, transformed her pandemic-era side hustle into a six-figure balloon brand. She reveals how a love for event planning blossomed after her nursing career took a turn. Discover her pivot from pop-up picnics to larger events and the mentorship that helped embrace her newfound balloon focus. Bre emphasizes the importance of customer experience over technical skills and shares her successful e-commerce launch. With ambitions to redefine party retail, she highlights the journey of balancing family and business.
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Honeymoon Sparked A Side Hustle
- Bre started Bashify as a creative side hustle after enjoying planning her wedding and a honeymoon picnic in California.
- She never intended to leave nursing full-time but the hobby evolved into a business after early pop-up picnics gained traction.
Family And A City Move Changed Everything
- After having their daughter, Bre and her husband chose to move from Seattle to Dallas to grow the business.
- That move marked the turning point when Bashify stopped being a hobby and became their main focus.
A Mentor Turned Balloons Into Business
- In Dallas they pivoted from picnics to balloon installations after meeting someone with balloon industry experience.
- That collaborator taught them balloon work and helped them land venue connections that accelerated growth.