The Businessology Show
Welcome to the Businessology Show, where we interview guests and talk about the business of design. We find agency owners who talk about running their businesses more successfully through all of their ups and downs. Listen along as we interview agency entrepreneurs and uncover insights about shaping a sustainable agency that can scale. Bury your feet in some topsoil and sprinkle some water over your noggin: it’s time to get growing.
Latest episodes
Nov 7, 2014 • 60min
#31 Season Two Finale
Dan and Jason are back for the Season 2 Finale of The Businessology Show. What a great season we’ve had! A huge thanks to our amazing listeners, our incredible guests and our awesome sponsors. Listen to the finale here and stay tuned for Season 3 in January.Thank you for being a part of this incredible season!
Sep 16, 2014 • 59min
#30: Client Onboarding QA
Dan and Jason are back with another listener Question & Answer show. We’re wrapping up Season 2 with our fourth and final episode on Onboarding. We just love these Q&A shows. Not only did we receive questions about Onboarding, but also about the other topics we’ve covered throughout the season. Listen here!
Sep 5, 2014 • 50min
#29: With Rodney Northern
In this episode, Rodney Northern joins Dan and Jason as their final guest for the Businessology Show’s onboarding story arch. Rodney has a unique onboarding perspective having spent 20 years on the client-side and now serving as the Director of Client Services for Sanders/Wingo on the agency-side. Working both sides of the fence has given Rodney a wealth of knowledge and experience in onboarding. What is the process of alignment and refinement for choosing the right clients? What are the most important factors in the onboarding process? What does it mean to go deep instead of wide? Hear the answers to these questions and more on our latest episode!
Aug 6, 2014 • 1h 5min
#028: Matthew Smith
In this episode, Matthew Smith joins Jason and Dan for Businessology’s second show on onboarding. From his experiences at companies like Relay Foods, to a brewery in Colorado, Matthew has gained a wealth of knowledge about onboarding for services and products. Why is onboarding intimately related to experience? How do you build a customer experience that instills both confidence and trust and what is the difference between the two? Listen to the episode for answers to these questions and more!
Jul 18, 2014 • 59min
#027: Client Onboarding
In this episode, we define onboarding and talk about the impact it can have on bringing in new customers. Dan and Jason also give their own examples of onboarding and how it has helped their clients.So what exactly is onboarding and why is it crucial for design businesses? Dan and Jason kick off the first Businessology Show on onboarding with a discussion about this important strategic process and function. Hear their personal insights and experiences with onboarding at their own firms and how doing it correctly aligns you with the right clients, weeds out the wrong ones and helps “make the covert overt” before you get to work.
Jul 8, 2014 • 1h 8min
#026: Pricing Q&A
Dan and Jason are back with another listener question show!These Q&A episodes are some of our all-time favorites! We’ve said it before and we’ll say it again – we’ve got the most intelligent listeners around. Hear their insightful pricing questions on everything from why you shouldn’t tie payments to deliverables, how to deal with changing scopes, the pros & cons of project-based work vs. retainer-based work, how to draw the line between pre-sale, discovery, and "fork over the money”, plus so much more!
Jun 16, 2014 • 1h
#025: Hourly Pricing with Rob Harr
In this, the final pricing episode of the season, Dan and Jason speak with the Technical Director for Sparkbox, Rob Harr. Hear his perspective on pricing and why pricing hourly works for Sparkbox.
Jun 4, 2014 • 1h 1min
#024: Value Pricing With Ron Baker
In this episode of The Businessology Show, Dan and Jason speak with value pricing mastermind Ron Baker. Discover how Ron became a value pricing guru not from the economic side, but from the customer service and experience side. Learn the 8 steps to implementing value pricing, why we all need to get rid of time sheets (“the only place that time spent should matter, is in prison”) and how ultimately, value is a feeling not a number.Huge thanks to our sponsors this week, Harvest and ZenPayroll!
May 27, 2014 • 60min
#023: Value Pricing with Wes McClure
Dan and Jason talk value pricing, agile development and so much more with Wes McClure.Big thanks to our sponsors this week, Harvest and ZenPayroll!
May 15, 2014 • 1h 6min
#022: Positioning Q&A
The Businessology Show has some of the smartest listeners around. Hear Dan and Jason answer their insightful questions about positioning, the difference between “customers” and “clients”, and how to come up with a great company name and logo (short answer – ask your wife).Big thanks to our sponsors this week, Harvest and ZenPayroll!
