The Businessology Show

In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business.Blake shares his thoughts on:-when it’s necessary to lean on a contact-how long a typical project lasts for Proportion-how Proportion Design determines if a client will be a right fit (or not!)-the internal team structure that allows for the best client experience-the early collaborative process and the deliverables involvedBlake also shares his niche and why they enjoy working with local companies.

In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including:- How SEO relates to inbound marketing- The value of SEO to clients- The importance of permission marketing- Why he decided to choose one service (SEO) and commit to being excellent in that one area- How Simple Tiger educates clients on getting the most value from the traffic they get- The role of ethics in an SEO firm- Researching key words- Maximizing the value of videos and repurposing other content

In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model.Chris is a picture of intentionality in business. He can articulate each decision he has made.Learn about Chris' love of process and his Instruction Maps, why he intends to remain a small agency, his definition of a brand, and the importance of his onboarding process.

Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.He also explains the relationship between sales and marketing and what it REALLY means to the customer.Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more.

In this episode, Jason Blumer is honored to speak with Joe Erwin of Erwin Creates and Endeavor. Joe shares the story of how he co-founded Erwin Penland and lessons learned throughout his career.Joe shares a few items from his list of what to do and what not to do as you grow your agency, including one item that actually made BOTH lists.From Joe's list of dos and don'ts, he explains why it is great to start some traditions and why you shouldn't waste time with negative people, which leads to the story of the first time he fired someone. He'll also share how freeing it is to stop worrying about your competition.This is a must listen episode. We hope you enjoy it!

Hear Kade Wilcox tell the story, and lessons learned, of how he grew Primitive Social from a 2 person team to a 30+ person, multi-million dollar company in 6 years.Kade shares his thoughts on the value of a strong team, how he found and chose a partner, the impact hiring quickly has had on the company and culture, the challenge of finding people with the right skill level, and how to add new layers of leadership to their growing team.

Design Extensions is an 18 year old company that has grown each year. Hear Jay Owen describe how that growth happened, and how he knew to implement intentional changes so that growth could continue.Jason and Jay also discuss what is great but also difficult about growing a company. They focus on topics like culture, hiring, business structure, their favorites books and tools, and leadership.Also learn about Design Extension's core values and how they shape everything the company does, both internally and externally.

Jason Blumer and Keith Shields discuss a number of topics including:how Designli is able to build custom apps with fixed pricingwhy customer education is so important from the beginning of the relationshipDesignli's modular approachthe two types of clients Designli serveswhy Keith believes the freelance model breaks down quicklywhy hiring the right people is so important in a service based company

Marc Avila and Lysa Miller share their knowledge in the areas of: -staying on the same page as partners-why they chose to significantly prune their client base and the effect that had on their bottom line-responding to growth and growing in a sustainable way-why they focused on building a stronger leadership team over sales when they hit a growth ceiling-why they decided to stay involved with their own business development-how they help clients see the value they add with their services-how they add new services to their existing client base

Mickey Mellen shares how he and his partner, Ali Green, started their agency and how they work as partners. He also shares the role of risk in their decisions, why they have chosen to keep their team at its current size, and how they hire.Also hear Mickey's passion for the design community and why he began hosting meetups in the Atlanta area to build community with those who are normally competitors.