The Businessology Show

Matt Faulk takes us back to the basics of branding. Branding helps us connect with each other, which in turn creates the culture around us. Hear as Matt walks us through his journey to building a top branding agency. How qualities and values matter when you are building relationships with clients and the people around you.

In this episode, Jason Blumer sits down with Josh Barrett and Gabe Levine to discuss how agencies and other creative business can "do business right" from the very start with foundational agreements. They cover several kinds of agreements in this show, including:-Partnerships and mergers-Employee agreements-Contractor agreementsThey also cover the kinds of agreements you need if you are in a growth mode vs. a stable mode and the importance of protecting intellectual property.

Andy Budd brings years of knowledge and experience to his interview. Hear from Andy on the changing shape of the agency world and how it has evolved during his career. Andy will also share why the clients he serves and his greatest competition are one and the same. The market has shifted over the years and Andy describes why this has been great for how they like to work at Clearleft. Hear the value of "sticking it out" in the digital world and why some people choose to leave the profession.

Todd Hartley's interview will make you want to shoot a video (or ten) before you even finish this episode. Learn why Todd is so passionate about using video to help companies tell their stories.Also hear from Todd about the Netflix Economy and what that has to do with your sales, which platforms work best for showcasing your videos, his favorite equipment, and his recommendation for the FIRST thing you can do if you are new to video.

David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity.

Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on:-Maintaining culture through rapid growth-How your growth may need to become more intentional once you have a team-The importance of not burning any bridges with any clients or team members-How Funsize has been able to serve clients like Volvo, Facebook, Oracle, Groupon, etc.-How saying yes to one thing is saying no to something else

Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity. Visit the links in our show notes at businessology.biz for Steve's special offer for our listeners!

Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company. They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and what might have been different with alternative funding models as well.

John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence.Listen for ideas, tips, tricks, and loads of wisdom about:-SEO and how it's changed-Repurposing Content and catering to YOUR preferences and style-The value of long form content-The 80/20 rule for social media sharing-Taking a lead from awareness to a purchase-John's favorite tools that anyone can use in digital marketing

Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company.She shares:- How she chose her niche- Why finding valuable team members is a challenge, but worth pursuing- How she knows her value to her market- How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing is delivering results- Why metrics matter for content marketers