David C. Baker is the expert's expert. In this episode, he challenges our thinking about what it really takes to become great agency owners.David walks us through the relationships between pattern matching, intelligence, and positioning. He helps us think through the question of how much we should be getting paid as well as the problem of caring more about our value than our clients.David also has us consider how capacity and opportunity are related and why SOMETIMES, you might even need to decrease capacity.

Anthony Armendariz has grown his company from a freelance model to a team of over 20 people. In this episode he shares his thoughts on:-Maintaining culture through rapid growth-How your growth may need to become more intentional once you have a team-The importance of not burning any bridges with any clients or team members-How Funsize has been able to serve clients like Volvo, Facebook, Oracle, Groupon, etc.-How saying yes to one thing is saying no to something else

Listen to Steve Gordon of The Unstoppable CEO share how podcasting is unique in its ability to help your leads trust you.Steve also shares his own difficult early lessons that made him care so much about sales and marketing and why selling in a marketing-based business will be less effective using methods that are most often used with product-based businesses.Steve articulates the important role of trust for a client to receive the highest possible value. He also explains pre-selling and how NOT to be a commodity. Visit the links in our show notes at businessology.biz for Steve's special offer for our listeners!

Jason Pontius and Tonya Moyle have YEARS of experience serving colleges and universities with web services, branding, strategy, consulting, and more.In this episode, hear how they started serving a niche, how they understand their value, the impact of travel on their team and revenue, what they provide as a deliverable, and their view of offering different strengths and gifts to the company. They will also share how they developed their own products for their specific niche and what that could mean for other developers. Tonya and Jason reflect on their slow and steady growth and what might have been different with alternative funding models as well.

John D. Saunders is passionate about digital marketing and helping businesses make the most of their online presence.Listen for ideas, tips, tricks, and loads of wisdom about:-SEO and how it's changed-Repurposing Content and catering to YOUR preferences and style-The value of long form content-The 80/20 rule for social media sharing-Taking a lead from awareness to a purchase-John's favorite tools that anyone can use in digital marketing

Hear how Anna Wolf, CEO of SuperScript Marketing, has been growing her company.She shares:- How she chose her niche- Why finding valuable team members is a challenge, but worth pursuing- How she knows her value to her market- How she and her team created their own "Playbook," a unique resource that helps clients know if their content marketing is delivering results- Why metrics matter for content marketers

In this episode, hear from Proportion Design partner, Blake Goodwin. Blake shares how Proportion, a branding agency, runs their business.Blake shares his thoughts on:-when it’s necessary to lean on a contact-how long a typical project lasts for Proportion-how Proportion Design determines if a client will be a right fit (or not!)-the internal team structure that allows for the best client experience-the early collaborative process and the deliverables involvedBlake also shares his niche and why they enjoy working with local companies.

In episode 80, Jason Blumer and his guest, Jeremiah Smith of Simple Tiger, cover areas related to SEO and beyond, including:- How SEO relates to inbound marketing- The value of SEO to clients- The importance of permission marketing- Why he decided to choose one service (SEO) and commit to being excellent in that one area- How Simple Tiger educates clients on getting the most value from the traffic they get- The role of ethics in an SEO firm- Researching key words- Maximizing the value of videos and repurposing other content

In Episode 79, Jason Blumer speaks with Chris Vogel. Chris defines his company as a one man agency. He explains the difference between his model and a freelancing model.Chris is a picture of intentionality in business. He can articulate each decision he has made.Learn about Chris' love of process and his Instruction Maps, why he intends to remain a small agency, his definition of a brand, and the importance of his onboarding process.

Mike Lieberman shares with us how companies need to adjust their marketing strategy today, even compared to the strategies of just a few years ago.He also explains the relationship between sales and marketing and what it REALLY means to the customer.Mike shares the meaning behind his title (Chief Revenue Scientist), the model his agency uses to serve clients, how they manage retainers in a way that pleases the client, and more.