Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

Want to be the agency that clients think of in your niche? 👏Yes. Are you strategically positioned to attract more clients? Find out in this episode of the Small But Mighty Agency podcast. I’m focusing on what it takes to have powerful positioning in your business. Positioning isn’t just about standing out – it’s about being strategically positioned in the minds of your clients. Here’s a peek at what we’ll cover Five ways to elevate your positioning Insights into a compelling narrative that resonates with ideal clientsActionable steps to ensure clients think of your agency first every time.Show Links:Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep76Podcast Edits by Lindsay Curtis

How do you challenge the norms in your niche? For example, do most businesses in your niche say they provide excellent customer service? And you find yourself saying something similar. If that’s you, it’s time to break free of the sameness and make a bigger impact. And if it’s not you, you can’t lose by exploring better positioning. I share two questions in this episode to help you explore better positioning. And find out how our guest answers the questions to make her mark as an agency owner. Show LinksWebsite: https://hopskipmedia.com/Instagram: https://www.instagram.com/adwordsgirl/Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep75Podcast Edits by Lindsay Curtis

Have you ever felt the weight of comparing your journey to someone else's? You know, that irresistible urge to measure your progress against others, especially in this last quarter of the year. We've all been there, and today, I have insights to share on the comparison trap,  drawing from lessons learned during my Master's Degree and the wise words of an Olympic Gold Medalist professor. Tune in if you're ready to navigate through distractions and pave a faster path to success because this might change how you plan for 2024 and beyond.Show LinksBook a strategy callHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep74Podcast Edits by Lindsay Curtis

What if I told you that your expertise can get in the way of growing your business? It sounds counterintuitive, but it's a real barrier. The phenomenon is called the curse of the expert. It can play out in different ways on your journey from being a solo service-based business owner to an agency owner. But wait, isn't being an expert advantageous? When that expertise becomes a barrier to training your team or scaling your business, it's more of a curse than a blessing.In this episode, I share how your expertise becomes a barrier to scaling your business and how you can overcome the 'curse.'Show LinksAudrey Joy Kwan Stuck in the “it’s easier to do it myself” cycle? We’ve all been there. Get access to a free private audio event, all about breaking free from being the bottleneck in your business. If you’re a consulting, marketing or creative agency owner, this thoughtfully curated line-up is for you. Featuring 5 business leaders – you won’t find this line-up anywhere else – who have gone through different seasons when “just delegate” isn’t enough. Join me on the inside of this private audio event 👉Breakfree from Being the BottleneckHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep73Podcast Edits by Lindsay Curtis

Are you protecting your time effectively?Last month, I found myself in the emergency room of a hospital, and it got me thinking about the parallels between better boundaries in an emergency room and in a business. Not every challenge in a business, just like not every trip to the ER, is a life or death situation. The right boundaries help you prioritize what truly matters and let go of being the bottleneck.In this episode, I share how to set better boundaries so you can serve your clients better and guard your time to grow your business. Show LinksBreakfree from Being the BottleneckStuck in the “it’s easier to do it myself” cycle? We’ve all been there. Get access to a free private audio event, all about breaking free from being the bottleneck in your business. If you’re a consulting, marketing or creative agency owner, this thoughtfully curated line-up is for you. Featuring 5 business leaders – you won’t find this line-up anywhere else – who have gone through different seasons when “just delegate” isn’t enough. Join me on the inside of this private audio event 👉Breakfree from Being the BottleneckHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep72Podcast Edits by Lindsay Curtis

How do you transform processes into profits? If you want a higher ticket offering in your service-based business, tune in.  You’re listening to the last episode of a series to help you break down a strategic system in your business called your intellectual property so that you can build a profitable business without burning out. Intellectual property drives results and helps your team deliver for your clients in your service-based business, and it’s a powerful tool for marketing and positioning when packaged and presented effectively. By leaning into this strategic system, you can reduce what feels like heavy lifting in your business. So tune in as I plug into transforming your processes into profits. Show Links: Part 1: Ep 67: How can intellectual property transform your service-based business?Part 2: Ep 68: Leverage these two foundations to break free from being a bottleneckPart 3: Ep 69: How to avoid a major trap that keeps you stuck as the bottleneck in your businessPart 4: Ep 70: Creating more revenue-generating opportunities with a strategic service delivery structureHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep71Podcast Edits by Lindsay Curtis

Are you ready to discover what can separate your service offerings from the pack?  We're digging into the art of crafting a repeatable structure for your service delivery and what makes it possible to transfer your knowledge to others. In this episode, strategic service delivery structure isn’t just about the mechanics of intellectual property.There’s more. Understand how it's about making your mark and creating a legacy that stands the test of time.Let me explain in this week's episode. _______This episode is part four of our series on finding and developing intellectual property (IP) in your service business.Whether you want to enhance your competitive edge, create processes that liberate you from the nitty-gritty or craft a magnetic marketing presence, this series shows you the power of IP to make it happen. Show LinksDelivery System BlueprintPart 1: Ep 67: How can intellectual property transform your service-based business?Part 2: Ep 68: Leverage these two foundations to break free from being a bottleneckPart 3: Ep 69: How to avoid a major trap that keeps you stuck as the bottleneck in your businessYou have a lot on your plate as a marketer, consultant or creative business owner.You want to grow your business but are bogged down with busy work that doesn't move the needle. I know because I help six and seven-figure service-based business owners (120 and counting) who are at capacity get out of being stuck in client delivery to scale. Having a clear delivery system that works for a lean team can help you break free from this cycle.Get your hands on our Delivery System Blueprint to help you step out of the busy work and into more of what you love. Download the FREE BLUEPRINTHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep70Podcast Edits by Lindsay Curtis

Do you know how to steer clear of the A to Z thinking trap?"It’s a major pitfall that keeps service-based business owners trapped as the bottleneck of their business. In this episode, we’ll give you step-by-step actions to avoid the trap or, if you're in it, how to get out - so you can grow your business and do it with a lean team. Show LinksPart 1:  Ep 67: How can intellectual property transform your service-based business?Part 2: Ep 68: Leverage these two foundations to break free from being a bottleneckYou have a lot on your plate as a marketer, consultant or creative business owner.You want to grow your business but are bogged down with busy work that doesn't move the needle. I know because I help six and seven-figure service-based business owners (120 and counting) who are at capacity get out of being stuck in client delivery to scale. Having a clear delivery system that works for a lean team can help you break free from this cycle.Get your hands on our Delivery System Blueprint to help you step out of the busy work and into more of what you love. Download the FREE BLUEPRINT Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one.Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep69Podcast Edits by Lindsay Curtis

Are you looking to take your business to the next level without becoming the bottleneck? If that sounds like you, tune in. In this series, I'm bringing you short, power-packed episodes that reveal valuable insights on developing your money-making intellectual property so you can grow a business without being the bottleneck. Today, we're diving into part two of the series, where I'll be sharing two foundational elements that make intellectual property development easier for consultants, marketers, and creatives. Plus, you'll get to hear how these foundations transformed a solopreneur's consulting business, allowing her to step away from client delivery. Exciting stuff, right? I couldn’t agree more! Tune in today. Show LinksPart 1:  How can intellectual property transform your service-based business?Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep68Podcast Edits by Lindsay Curtis

Have you ever wondered how to find and develop your money-making intellectual property in your service-based business? Maybe you think you don’t have intellectual property, or you find yourself doing the work in your business but struggling to unlock the method to your expertise. In this five-part series on the podcast, we’re deep diving into how to find and develop your money-making intellectual property.In this series, we're going to hit three goals: Identify foundations that make developing intellectual property easierFind "hard-to-see” intellectual property already in your businessDiscover how to structure your service delivery system for intellectual propertyToday’s episode is part one. I’ll help you set the stage and say “yes” to embracing the IP (Intellectual Property) in your service business and share why starting now is ideal.“Less is More” is how you scale a service-based businessHow do I know this? I can 100% relate to where you are now.  You feel like you’re wearing too many hats and can’t do it all… I know that if you create a complex business that makes you feel trapped, you will never want to grow your business. You’ll do little (or big!)  things to self-sabotage growth because you don’t want to scale overwhelm; nobody does. I’ve been there.I learned this lesson as the second in command of an agency. I could not turn off my brain and relax because I would worry about what was and wasn’t being done.  It wasn’t until I looked at the business from a productized service perspective. It gave us more bandwidth to double the revenue and sell and exit the business.  Since then, I’ve been behind the scenes of six and seven-figure service-based businesses, helping agency owners who are at capacity get out of being stuck in service delivery to scale. It all starts by looking through the lens of a productized service. Download the FREE productize your service roadmap: https://audreyjoykwan.com/roadmapHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep67Podcast Edits by Lindsay Curtis