Small But Mighty Agency: Win clients and build better networks for marketing and consulting agencies

What data do you need to look at in your agency to optimize profitability?In this episode, we examine the relationship between operations and finance in an agency and examine metrics that matter for profitability. You don’t need to be a CFO or COO to benefit from this episode; you just need to be curious about what metrics to track. You’ll gain a fundamental understanding in this episode ofWhat might be missing in your profit and loss statements, The importance of the delivery margin metric to profit Why time tracking, even if you don’t bill by the hour is smart The one thing people get wrong about utilization rates By the end of the episode, you’ll be able to identify areas for improvement to boost your profitability. Tune in. Show LinksParakeeto.comAgency Profitability ToolkitLinkedInBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep86Podcast Edits by Lindsay Curtis

How can agencies navigate growth with more ease in 2024? I work closely with seven-figure agency owners, and I have the opportunity to see overarching trends and patterns. I know we have heightened noise, and it’s harder to break through. I know with the economic changes,  buying decisions require more trust than ever. It isn’t negative; it just requires new ways of approaching your business I also know that the need for done-for-you services (agency services) isn’t shrinking. The more complicated things like marketing become, the more need there is for expertiseAnd the ultimate desire for lean business means less full-time staff and more agency contracts.With all that said, what are the predictions for agency success in 2024? Tune in for the insights to help you grow.Show Links:Episode 76: 5 Ways to Position Your Agency as First ChoiceHow to Make Better Decision in Your Business Part 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Part 4: How a project debriefing system helps make better teamsBuild a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep85Podcast Edits by Lindsay Curtis

What is the most important system in your business?Your answer may vary depending on your stage of business. If your business has a team, the most important systems aren’t just about “doing” the work. Highly valuable systems empower your team to be problem solvers and make continuous improvements.When you nurture a team of critical thinkers, you can be assured they are solving challenges that help you grow your business without you being there. That’s why post-project debriefs are powerful. A post-project debrief is a system that supports building highly effective and innovative teams. The often-overlooked system can transform your decision-making process, show your team how to make better decisions, enhance efficiency, and help you build a better team. Tune In. Show LinksPart 1: 12-Step Framework I Use to Support Seven-Figure Agencies to Make Better Decisions Part 2: 5 Hidden Biases that Sabotage the Decision-making of Agency Owners Part 3: 4 Habits for Thriving When Motivation Wavers Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep84Podcast Edits by Lindsay Curtis

Do you believe that motivation is key to success? What if I said it’s not? Because, let's be real, motivation is fickle. It comes and it goes. You won't get far if your actions depend on your feelings and you constantly wait for motivation. Even the seven-figure business owners I work with don’t always feel motivated. Rather than waiting, It's all about setting up a system that works when motivation takes a backseat.Let’s get that system set up for you today. In this episode, I share the 4 habits you can set up now to keep moving forward when you don’t feel motivated.Show LinksPart 1: 12 Steps to Make Better Decisions in Your Business This Year Part 2: 5 Hidden Biases That Lead to Slow Growth or No GrowthBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep83Podcast Edits by Lindsay Curtis

How do these 5 hidden biases lead to slow growth or no growth? As a coach and consultant, I get the privilege of looking beneath the surface of other people’s decision-making processes. And one or more of these five hidden biases can appear when you make strategic business decisions. Hidden biases sabotage sound decision-making. It creates havoc when they stay hidden. In this episode, I’ll uncover 5 hidden biases. Plus, I share examples of how these 5 hidden biases can impact your decision-making so you don’t fall into the trap unknowingly. Don’t let hidden biases unknowingly navigate your decisions. Tune In. Show LinksPart 1: 12 Steps to Make Better Decisions in Your Business This Year Build a Mighty Pod Model for your agency so that client work isn’t dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep82Podcast Edits by Lindsay Curtis

Facing a decision and not sure which way to turn? The nature of being an entrepreneur is to make decisions; some decisions are quick, and others carry more risk and uncertainty.That’s why it’s an investment in yourself to check your intuitive decision-making process with a recipe for making better decisions.  This 12-step process has helped me support an agency owner in selling and exiting his business and serve as a strategic thought partner to multiple six- and seven-figure agency owners. In this episode, I'm sharing my go-to 12-step process for when intuition doesn't cut it for major decisions and your quick thinking needs a strategic boost. Get actionable steps for making better decisions to grow your business this year.Show LinksBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next oneGet the full show notes and more information here: https://audreyjoykwan.com/podcast-ep81Podcast Edits by Lindsay Curtis

Want to know the 5 pillars that anchored business growth this year? In our annual year-end review, we drill down to five learnings that will inform the steps for next year and share how you can take each one to level up in 2024.⭐Purpose⭐Retention⭐Micro-Shifts⭐Leadership⭐Real-Life ConnectionsYou’ll hear how the pillars anchored the growth of my business and the growth of the agencies I coach, consult and support.So, let’s unwrap the year and grow better together. Tune in. Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep80Podcast Edits by Lindsay Curtis

Are You Just Delegating or Truly Leading? If you've ever faced disappointment despite 'clear' instructions or felt like your leadership approach isn't resonating – I’ve been there too. Leadership is more than the oversimplified mantra of "just delegate.”There is much more to growing a business with a team than "just delegate.”Delegating is one style of leadership out of four styles. I’ve been doing leadership for 15 years, and I know relying on a one-size-fits-all approach always falls short. In this episode, I dive into 4 leadership styles that go beyond the oversimplified mantra of delegation. I’m talking about adapting your style so that you can build a stronger, more resilient, and high-performing team. Knowing which style to use can make all the difference, whether you're a seasoned leader or stepping into a leadership role for the first time. Tune in to get the goods on going from a delegator to a dynamic leader who knows how to tap into your team's strengths.Show LinksLinkedIn Blog Post: 4 Leadership Styles to Get You Out of the One-Size-Fits-All ApproachBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep79Podcast Edits by Lindsay Curtis

Did you know it requires more than systems and processes to get you out of client delivery, increase efficiency and scale your business? In today’s episode, I’m sharing why systems are merely a starting point and not the finish line because the crucial factor often overlooked is leadership.Leadership is how you create a scaleable business where people hold one another accountable, encouraging a bottom-up approach to accountability. The engine that makes leadership work, in other words, the heart of leadership, is communication. In this episode, we'll explore the three key communication challenges that leaders must excel at navigating to create a business that doesn’t require constant “top-down” management or accountability; instead, it creates “bottom-up” accountability. And I’ll reveal the ONE communication skill that can help you get there faster. Build a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet here. Hey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep78Podcast Edits by Lindsay Curtis

How did I land the emcee role for one of Canada’s largest TEDx? Great question. Here’s the secret.At the end of last year, I took a CEO day for myself — no distractions, no meetings, no laptop—just me and my notebook. I identified four lessons that grew my business.I’m replaying the episode for you all because if there was a secret to my year, it was knowing how to focus. Getting to host TEDX and having room to say yes was made possible by taking the lessons from last year into 2023. I used to get so busy in the excitement of planning for the next year that I didn’t spend enough time reflecting and distilling my lessons. Last year was different, and it paid off.  Tune in to hear the lessons — every year builds on the next, and I hope it gets you thinking about the lessons you will distill and carry into 2024 for easier growth. Show LinksBuild a Mighty Pod Model for your agency so that client work isn't dependent on you to scale. Get the Mighty Pod Model cheatsheet hereHey thank for hanging out with me at the Small But Mighty Podcast. If you enjoyed this episode it would mean the world to me if you hit the follow or subscribe button in your podcast app and share it with a friend. And I’ll see you on the next one. Get the full show notes and more information here: https://audreyjoykwan.com/podcast-ep77Podcast Edits by Lindsay Curtis