

Level Up Creators Podcast
Level Up Creators
The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up.
Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
Episodes
Mentioned books

Apr 11, 2025 • 43min
Creator Stories; Sam Vander Wielen; You are responsible to your customers, not for them
🔥 Welcome back to the Level Up Creators Podcast! In this episode, Amanda Northcutt sits down with returning guest Sam Vander Wielen—attorney turned entrepreneur, legal educator, and author of the soon-to-be iconic book “When I Start My Business, I’ll Be Happy.”Sam gets brutally honest about the real journey behind building a multi 7-figure business—from walking away from corporate law, to surviving brain surgery, to grieving the loss of both parents... all while scaling a business that works without her constantly in it.This episode is packed with insight for creators and entrepreneurs who are ready to build smart, sustainable businesses—minus the hype.Here’s what we dig into:✅ Why starting a business won’t fix your life✅ How Sam built an evergreen, high-leverage system that runs without hustle✅ Growing an engaged email list to 46K+ (without being spammy)✅ Saying no to writing a legal book—and landing a Big 5 deal anyway✅ Creating focused, profitable offers (instead of 17 scattered ones)✅ Cutting through the “silver bullet” noise online✅ What it really takes to go full-time on your terms👀 Whether you're stuck in a corporate job, tired of chasing shiny objects, or finally ready to build real momentum—this conversation is your next step forward.🧋 Amanda Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Website → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/🔗 Sam Vander Wielen Links:Sam's Book → When I Start My Business, I’ll Be HappyPodcast → On Your TermsInstagram → https://www.instagram.com/samvanderwielen/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Mar 14, 2025 • 47min
Creator Stories: Inside the MRR Accelerator with CEO Level Up Creators Amanda Northcutt
🔥Want to escape the feast-and-famine cycle and build predictable, scalable income? In this special episode of Level Up Creators, our Head of Revenue, Natalie Williams, takes over hosting duties to interview Amanda Northcutt, CEO of Level Up Creators (LUC) and lead consultant for the MRR Accelerator.The MRR Accelerator is a 7-month program designed to help creators, consultants, and thought leaders build a high-revenue, recurring income business—guaranteed. If you're looking to systematize, scale, and automate your business, this episode is packed with proven strategies you don’t want to miss. 📍What You'll Learn in This Episode: ✔️What the MRR Accelerator is and how it works ✔️The MRR Method: Our proven system for recurring revenue ✔️Why audience size DOESN’T matter as much as you think ✔️The biggest mistakes creators make before joining the program ✔️How we guarantee multi-five-figure MRR for each participant ✔️What happens after the 7-month accelerator and long-term growth options
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Feb 28, 2025 • 50min
Creators Interview; Barbara Mighdoll ; Blaze Your Own Trail, do Your Own Thing
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Barbara Mighdoll, a former tech marketing executive turned entrepreneur and content creator. Barbara shares her journey of transitioning from a corporate career to becoming a full-time creator, the challenges she faced, and the strategies she employed to build her brand, New Modern Mom. The conversation delves into the importance of leveraging corporate skills in entrepreneurship, the decision-making process behind leaving a stable job, and the significance of household help in managing work-life balance. Barbara also discusses her recent ventures into the Pilates studio business and the lessons learned along the way, including the importance of self-care and the realities of traveling with children.Key Takeaways- Transitioning from corporate to entrepreneurship requires careful planning.- Leveraging corporate skills can significantly benefit a new business.- It's essential to have a support system, both at home and in business.- Traveling with kids can be rewarding and should not be avoided.- Setting realistic expectations is crucial for personal and professional growth.- Hiring help can free up valuable time for what matters most.- Calculated risks can lead to unexpected opportunities.- Self-care and personal happiness are vital for effective parenting.- Building a team is essential for scaling a business.- It's okay to adjust plans and timelines as life evolves.🧋Amanda's Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/Creator Resources → https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Barbara Mighdoll's Links:Barbara's Instagram → https://www.instagram.com/newmodernmom/Website → https://newmodernmom.com/blog/Podcast → https://podcasts.apple.com/us/podcast/new-modern-mom-podcast/id1743275208Newsletter → https://newmodernmom.com/subscribe
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Feb 14, 2025 • 52min
Creators Interview; Iggy Odighizuwa; Get around people doing big things.
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Iggy Odighizuwa @theboardroompodcast , founder of Charlie AI, who shares his journey from personal trainer to entrepreneur and thought leader in AI and digital marketing. Iggy discusses the importance of combining human touch with AI capabilities, the challenges of scaling a business, and the strategies he used to build a successful team. He also delves into the functionalities of Charlie AI, its role in lead management, and the future of AI in business. The conversation highlights the risks associated with AI, the importance of continuous learning, and how to secure one's job in an evolving landscape.Key Takeaways- Iggy's journey showcases the importance of mentorship and learning from others.- Documenting processes is crucial for effective delegation and team building.- AI can significantly enhance lead management and business efficiency.- Building a strong team requires clear documentation and training.- Understanding the impact of your work on the business is essential for job security.- AI should be treated with care, similar to how we onboard employees.- Continuous learning and adaptation are key to thriving in the age of AI.- Creating a culture of accountability and values alignment is vital for team success.- Leveraging technology can help keep teams lean and productive.- Surrounding yourself with successful individuals can accelerate your growth.🧋 Quick Links:Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Iggy's LINKS:Instagram ➔ https://www.instagram.com/iggyodighizuwa/Website ➔ https://www.charlieai.io/LinkedIn ➔ https://www.linkedin.com/in/iggy-odighizuwa/Podcast ➔ https://www.youtube.com/@theboardroompodcast
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Jan 31, 2025 • 53min
Creators Interview; Justin Moore ; You can live into that vision.
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Justin Moore @CreatorWizard , a sponsorship coach and author of 'Sponsor Magnet'. Justin shares his journey from being a creator to running an agency and now coaching others on securing brand partnerships. He discusses the importance of understanding sponsorships, the mindset needed for success, and the innovative approach he is taking with his upcoming conference, Sponsor Games. The conversation emphasizes the value of being proactive, professional, and kind in business dealings, as well as the significance of continuous learning and adaptation in the creator economy.Key TakeawaysJustin Moore has made over $5 million through brand partnerships.The importance of asking brands if they have a budget for collaborations.Creators should focus on building relationships with brands rather than just seeking payment.Sponsorships can deepen the relationship between creators and their audience.It's crucial to be professional and communicative in brand partnerships.The creator economy is evolving, and non-traditional creators are seeking sponsorships.Justin's mission is to help creators land 1 million paid partnerships by 2032.The mindset of experimentation and iteration is key to business success.Creators should not delegate their business dealings to managers too early.The upcoming Sponsor Games conference will focus on interactive learning through games.🧋 Quick Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/Creator Resources → https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Justin LINKS:Book Link → https://www.sponsormagnet.com/Instagram → https://www.instagram.com/creatorwizard/?hl=enLinkedIn → https://www.linkedin.com/in/justinnmoore/YouTube → https://www.youtube.com/c/creatorwizard
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Jan 17, 2025 • 50min
Creators Interview; Maura McInerney-Rowley; I want to see more living funerals.
In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Maura McInerney-Rowley , founder of HelloMortal, about her personal journey through grief and loss, which inspired her to create a platform focused on death care. Mara shares her experiences with the death of her mother and how it shaped her career path, leading her to explore the concept of death archetypes and the importance of end-of-life planning. The conversation delves into the societal taboos surrounding death, the need for better bereavement policies, and the vision for a future where discussing death is normalized. Mara emphasizes the importance of preparing for death and how it can lead to a more meaningful life.TakeawaysGrief is a natural expression of love for those we've lost.Experiencing loss can lead to profound personal transformation.Death and weddings share similarities in their emotional significance.Contemplating mortality can enhance creativity and life appreciation.Everyone should have a basic end-of-life plan in place.Death doula training can empower individuals to support others in grief.Living funerals can provide a celebratory experience before death.The death care industry needs modernization and compassion.Education about death is crucial for societal well-being.Embracing death can alleviate fear and anxiety about life.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 Maura LINKS: Instagram ➔ https://www.instagram.com/mauraball/ Twitter ➔ https://x.com/mauraball Website ➔ https://www.hellomortal.com/ Newsletter ➔ https://hellomortal.substack.com/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

9 snips
Jan 3, 2025 • 49min
Creators Interview: Dan Cumberland: You can use AI to help you say it better.
Dan Cumberland, a serial entrepreneur and AI enthusiast, shares his fascinating journey from ministry to business with Amanda Northcutt. They explore how AI is revolutionizing marketing and content creation, enhancing efficiency while emphasizing the need for human connection. Dan opens up about the joys and challenges of relocating his family to Merida, Mexico, and highlights the critical role of teaching children to navigate technology responsibly. This insightful conversation encourages a balanced approach to embracing AI in entrepreneurship.

23 snips
Dec 16, 2024 • 60min
Amanda Goetz Creators Interview: Amanda Goetz: I'm a proven case study that it actually works.
Amanda Goetz, a two-time founder and seasoned CMO, shares her transformative journey from a 9-to-5 job to entrepreneurial success, highlighting her impressive rise from 10K to 50K in monthly recurring revenue. She discusses the critical mindset shifts required for women in business and the significance of collaborative support. The conversation delves into sustainable business models, value-based pricing, and the launch of the Level Up MRR Accelerator program—a structured initiative designed to empower creators to achieve financial independence.

Dec 13, 2024 • 50min
Creators Interview; Roslyn McLarty; Get clear on what your vision is for your dream life and career
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Roslyn McClarty, an executive coach and founder of Within, a personal development platform for purpose-led founders. Roslyn shares her journey from co-founding The GIST, a women-run digital sports media brand, to experiencing burnout and ultimately launching Within. The conversation delves into the challenges of entrepreneurship, the importance of self-compassion, and the need for a supportive community in the creator economy. Roslyn emphasizes the interconnectedness of personal development and entrepreneurship, offering valuable insights for creators looking to find balance and purpose in their work.Key TakeawaysBurnout often stems from being out of alignment with your true self.Self-compassion is crucial for preventing burnout.The journey of entrepreneurship is deeply spiritual.Creating a supportive community can help mitigate stress.Prioritize self-care practices like sleep and nutrition.Recognizing the signs of burnout early can prevent deeper issues.Finding purpose in your work can lead to greater fulfillment.It's important to listen to your body's cues and emotions.Healing from burnout requires time and patience.Building a business should be an expression of your authentic self.🧋 Quick Links:Amanda’s LinkedIn → Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Roslyn McLarty LINKS:LinkedIn: https://www.linkedin.com/in/roslyn-mclarty-51058223/Instagram: https://www.instagram.com/roslynmclarty/Newsletter: https://within.beehiiv.com/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Nov 22, 2024 • 1h 3min
Creators Interview Christina Lenkowski; Modern PR is truly storytelling.
In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with PR expert Christina Lenkowski about the power of podcast guesting as a strategic lead source. Christina shares her journey from working in PR to becoming a podcast publicist, emphasizing the importance of storytelling in modern PR. The conversation covers the evolution of podcasting, strategies for landing guest spots, and the significance of building relationships with hosts. Christina also addresses common misconceptions about podcast guesting and provides actionable tips for maximizing impact as a guest.Key TakeawaysPodcast guesting can significantly boost your business.Building relationships with podcast hosts is crucial.Modern PR focuses on storytelling rather than controlling narratives.Niche podcasts can be more valuable than large shows.Every no gets you closer to a yes in pitching.Research is key to successful podcast pitching.Having a clear call to action is essential for conversions.Content created from guest appearances can be repurposed effectively.Introverts can thrive in podcast guesting environments.Utilizing tools can enhance content creation efficiency.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ 🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicChristina Links: Christina LinkedIn➔ https://www.linkedin.com/in/christinastew/ Christina Website➔ https://www.publicityxchristina.com/ Podcast➔ https://www.publicityxchristina.com/podcast Instagram➔ https://www.instagram.com/publicityxchristina/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!