Level Up Creators Podcast

In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Roslyn McClarty, an executive coach and founder of Within, a personal development platform for purpose-led founders. Roslyn shares her journey from co-founding The GIST, a women-run digital sports media brand, to experiencing burnout and ultimately launching Within. The conversation delves into the challenges of entrepreneurship, the importance of self-compassion, and the need for a supportive community in the creator economy. Roslyn emphasizes the interconnectedness of personal development and entrepreneurship, offering valuable insights for creators looking to find balance and purpose in their work.Key TakeawaysBurnout often stems from being out of alignment with your true self.Self-compassion is crucial for preventing burnout.The journey of entrepreneurship is deeply spiritual.Creating a supportive community can help mitigate stress.Prioritize self-care practices like sleep and nutrition.Recognizing the signs of burnout early can prevent deeper issues.Finding purpose in your work can lead to greater fulfillment.It's important to listen to your body's cues and emotions.Healing from burnout requires time and patience.Building a business should be an expression of your authentic self.🧋 Quick Links:Amanda’s LinkedIn → Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Roslyn McLarty LINKS:LinkedIn: https://www.linkedin.com/in/roslyn-mclarty-51058223/Instagram: https://www.instagram.com/roslynmclarty/Newsletter: https://within.beehiiv.com/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with PR expert Christina Lenkowski about the power of podcast guesting as a strategic lead source. Christina shares her journey from working in PR to becoming a podcast publicist, emphasizing the importance of storytelling in modern PR. The conversation covers the evolution of podcasting, strategies for landing guest spots, and the significance of building relationships with hosts. Christina also addresses common misconceptions about podcast guesting and provides actionable tips for maximizing impact as a guest.Key TakeawaysPodcast guesting can significantly boost your business.Building relationships with podcast hosts is crucial.Modern PR focuses on storytelling rather than controlling narratives.Niche podcasts can be more valuable than large shows.Every no gets you closer to a yes in pitching.Research is key to successful podcast pitching.Having a clear call to action is essential for conversions.Content created from guest appearances can be repurposed effectively.Introverts can thrive in podcast guesting environments.Utilizing tools can enhance content creation efficiency.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ 🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicChristina Links: Christina LinkedIn➔ https://www.linkedin.com/in/christinastew/ Christina Website➔ https://www.publicityxchristina.com/ Podcast➔ https://www.publicityxchristina.com/podcast Instagram➔ https://www.instagram.com/publicityxchristina/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Amelia McGee, a real estate mogul and co-founder of WIRED, a community for women investors. They discuss Amelia's journey into real estate, the importance of community building, and the strategies she used to grow her business. Amelia shares insights on time management, hiring, and the significance of taking action over perfection. The conversation also touches on the challenges of entrepreneurship, the value of email marketing, and the future plans for their community offerings.Key TakeawaysAmelia started her real estate journey in 2019 inspired by HGTV shows.The WIRED community was created to support women in real estate investing.Amelia's first property flip was a significant turning point in her career.The BRRRR method is a powerful strategy for real estate investing.Time blocking is essential for managing multiple business ventures.Hiring and delegation are crucial for scaling a business.Learning from failures is part of the entrepreneurial journey.Building an email list is vital for long-term success.Investing in paid advertising can accelerate growth.Taking action is more important than striving for perfection.🧋 Quick Links:Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter ➔ https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicAmelia Links:Amelia LinkedIn ➔ https://www.linkedin.com/in/amelia-mcgee-b1a1b464/Amelia Instagram ➔https://www.instagram.com/ameliajorei/Website ➔ https://www.womeninvestinrealestate.com/WIIRE Instagram➔https://www.instagram.com/wiire.community/Newsletter ➔ https://www.womeninvestinrealestate.com/wiirenewsletter Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Tim Grahl, CEO of  @StoryGrid , discussing his journey in building a successful business and the challenges faced along the way. Tim shares insights on the importance of understanding customer needs, the iterative process of learning and experimentation, and the significance of mindset and personal growth in achieving success. He emphasizes the need for creators to be genuine and committed to their craft while balancing their roles as business leaders and creators.Key Takeaways- Tim Grahl emphasizes the importance of understanding customer needs to drive business success.- Iterative learning and experimentation are crucial for adapting and growing a business.- Mindset plays a significant role in achieving success; believing in oneself is essential.- Balancing the roles of CEO and creator requires dedication and authenticity.- Personal growth and therapy can greatly impact one's ability to lead and succeed in business.- Tim's commitment to writing and sharing his journey builds trust with his audience.- The level of resistance faced in business often correlates with the importance of the goals set.- Continuous learning and seeking mentorship can accelerate growth and success.- Tim's approach to business involves a willingness to sacrifice for long-term goals.- Creating a supportive environment for students enhances their chances of success.Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicTim Grahl's LinkedIn → linkedin.com/in/timgrahlYouTube → https://www.youtube.com/@UCp-6P-c_o82eUPdSoVeNbuAWebsite → https://www.storygrid.comThe ShitHead  → https://a.co/d/0XS3cKk Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Stephanie Schwab, founder and CEO of Crackerjack Marketing, about the significance of personal branding on LinkedIn. They explore Stephanie's journey in marketing, the importance of having a 💪strong personal brand, and how to effectively 🪜 build a following on LinkedIn. Stephanie shares common mistakes people make when establishing their personal brand, key elements of a strong LinkedIn profile, and the tools available on the platform. The conversation also touches on the challenges of running a business, the importance of continuous learning📖, and travel✈️ recommendations.Key TakeawaysPersonal branding is essential for all professionals.LinkedIn is a powerful tool for personal branding.Your audience on LinkedIn is unique to you.Engaging content is crucial for building a following.The headline on your profile should reflect your expertise.Your about section should be written in first person.Utilize LinkedIn's features to drive traffic to your email list.Spreading yourself too thin is a common challenge for entrepreneurs.Continuous learning is vital for business success.Travel can provide inspiration and new perspectives.🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Stephanie Schwab’s LinkedIn →linkedin.com/in/stephanieschwab Stephanie’s Instagram → https://www.instagram.com/crackerjackmktg/ Stephanie’s Website → crackerjackmarketing.com Newsletter → https://www.thenetworkist.io/  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode of the Level Up Creators podcast, Amanda Northcutt and Bruno De Figueredo discuss the essential components of a tech stack for creators. They explore the importance of understanding the customer journey, selecting the right tools, and avoiding common pitfalls. Bruno shares insights on the role of AI in enhancing tech stacks and emphasizes the need for simplicity and organization in managing technology. The conversation also covers cost expectations and strategies for overcoming technological hurdles, providing valuable guidance for creators looking to build a successful digital business. 🧋 Quick Links: Amanda’s LinkedIn → Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Bruno's LinkedIn ➔ https://www.linkedin.com/in/brunodefigueredo/ Bruno's Instagram ➔ https://www.instagram.com/bruno.defigueredo/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode of the Level Up Creators podcast, Amanda Northcutt interviews marriage influencers and experts, Elisa and Tony DiLorenzo, who share their journey of building a successful creator business over the past 15 years. They discuss the evolution of their podcast, the importance of community building, and the lessons learned from early events. The couple emphasizes the significance of being intentional and taking action in both marriage and business, as well as the value of continuous learning and adapting to audience needs. They also provide insights on effective social media and email marketing strategies, and the importance of having a supportive team. 🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Tony and Alisa's Book ➔ https://www.amazon.com/gp/product/0578991454?=sl1&tag=oneextmar-20&linkid=221ad4fef9150a4a45d3a78611a7718a&language=en_us&ref_=as_li_ss_tl Tony and Alisa's Website ➔ https://oneextraordinarymarriage.com/ Tony and Alisa's ➔ https://www.instagram.com/oneextraordinarymarriage/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Gina Bianchini, CEO and founder of Mighty Networks, dives into the future of AI and the essence of community. She distinguishes true community from social media, emphasizing that people in transition are the most engaged. Gina shares the concept of 'people magic,' focusing on fostering meaningful connections among members. She also discusses how advanced technology can enhance community experiences and tackle issues like loneliness, underscoring the power of authentic relationships in today's digital landscape.

Amanda Goetz, a two-time founder and four-time CMO, shares her inspiring journey through the marketing landscape. She highlights the importance of a growth mindset, drawn from her athletic background, in helping ambitious parents find success without burnout. Amanda discusses her strategies for building a personal brand on Twitter and the value of community engagement. She delves into monetization through newsletters and group coaching, emphasizing the need for authenticity and clear goals. Finally, she underscores the impact of support and accountability in business growth.

In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surveys and the value of qualitative data obtained through interviews. Catherine recommends starting customer interviews as soon as possible and conducting them regularly to gain valuable insights. She shares her journey into specializing in customer interviews and how her approach has evolved over the years. Catherine also highlights memorable calls where she learned impactful stories from customers. Customer interviews are essential for strategic decision making as they provide valuable insights and data about customers' needs and preferences. It's important to understand the humans beyond the marketing data and not make assumptions based on what others are doing. One example highlighted the importance of understanding what customers truly value, even if it contradicts the company's perceived point of difference. When conducting customer interviews, it's crucial to talk to your best clients, be thoughtful in selecting interviewees, and create a warm, no-sales-pitch environment. Craft questions that elicit impactful insights and prioritize what information is most useful to learn. Use experience and discernment to determine which feedback to act on and which to ignore. Finally, listening, embracing awkward silences, and asking curious questions are key skills for effective customer interviews. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!