
Level Up Creators Podcast
The Level Up Creators podcast is for digital creators ready to take their business to the next level. You'll learn valuable strategies and hear engaging stories from industry pros and digital creators who have walked the path of scaling up.
Whether you're tired of tap dancing for the algorithm or seeking to build real wealth - without the burnout - this podcast offers proven methods and practical advice to help you elevate your business, on your terms. Join us!
Latest episodes

Jan 31, 2025 • 53min
Creators Interview; Justin Moore ; You can live into that vision.
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Justin Moore @CreatorWizard , a sponsorship coach and author of 'Sponsor Magnet'. Justin shares his journey from being a creator to running an agency and now coaching others on securing brand partnerships. He discusses the importance of understanding sponsorships, the mindset needed for success, and the innovative approach he is taking with his upcoming conference, Sponsor Games. The conversation emphasizes the value of being proactive, professional, and kind in business dealings, as well as the significance of continuous learning and adaptation in the creator economy.Key TakeawaysJustin Moore has made over $5 million through brand partnerships.The importance of asking brands if they have a budget for collaborations.Creators should focus on building relationships with brands rather than just seeking payment.Sponsorships can deepen the relationship between creators and their audience.It's crucial to be professional and communicative in brand partnerships.The creator economy is evolving, and non-traditional creators are seeking sponsorships.Justin's mission is to help creators land 1 million paid partnerships by 2032.The mindset of experimentation and iteration is key to business success.Creators should not delegate their business dealings to managers too early.The upcoming Sponsor Games conference will focus on interactive learning through games.🧋 Quick Links:Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite → https://welevelupcreators.com/Newsletter → https://newsletter.welevelupcreators.com/Creator Resources → https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Justin LINKS:Book Link → https://www.sponsormagnet.com/Instagram → https://www.instagram.com/creatorwizard/?hl=enLinkedIn → https://www.linkedin.com/in/justinnmoore/YouTube → https://www.youtube.com/c/creatorwizard
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Jan 17, 2025 • 50min
Creators Interview; Maura McInerney-Rowley; I want to see more living funerals.
In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Maura McInerney-Rowley , founder of HelloMortal, about her personal journey through grief and loss, which inspired her to create a platform focused on death care. Mara shares her experiences with the death of her mother and how it shaped her career path, leading her to explore the concept of death archetypes and the importance of end-of-life planning. The conversation delves into the societal taboos surrounding death, the need for better bereavement policies, and the vision for a future where discussing death is normalized. Mara emphasizes the importance of preparing for death and how it can lead to a more meaningful life.TakeawaysGrief is a natural expression of love for those we've lost.Experiencing loss can lead to profound personal transformation.Death and weddings share similarities in their emotional significance.Contemplating mortality can enhance creativity and life appreciation.Everyone should have a basic end-of-life plan in place.Death doula training can empower individuals to support others in grief.Living funerals can provide a celebratory experience before death.The death care industry needs modernization and compassion.Education about death is crucial for societal well-being.Embracing death can alleviate fear and anxiety about life.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 Maura LINKS: Instagram ➔ https://www.instagram.com/mauraball/ Twitter ➔ https://x.com/mauraball Website ➔ https://www.hellomortal.com/ Newsletter ➔ https://hellomortal.substack.com/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

9 snips
Jan 3, 2025 • 49min
Creators Interview: Dan Cumberland: You can use AI to help you say it better.
Dan Cumberland, a serial entrepreneur and AI enthusiast, shares his fascinating journey from ministry to business with Amanda Northcutt. They explore how AI is revolutionizing marketing and content creation, enhancing efficiency while emphasizing the need for human connection. Dan opens up about the joys and challenges of relocating his family to Merida, Mexico, and highlights the critical role of teaching children to navigate technology responsibly. This insightful conversation encourages a balanced approach to embracing AI in entrepreneurship.

23 snips
Dec 16, 2024 • 60min
Amanda Goetz Creators Interview: Amanda Goetz: I'm a proven case study that it actually works.
Amanda Goetz, a two-time founder and seasoned CMO, shares her transformative journey from a 9-to-5 job to entrepreneurial success, highlighting her impressive rise from 10K to 50K in monthly recurring revenue. She discusses the critical mindset shifts required for women in business and the significance of collaborative support. The conversation delves into sustainable business models, value-based pricing, and the launch of the Level Up MRR Accelerator program—a structured initiative designed to empower creators to achieve financial independence.

Dec 13, 2024 • 50min
Creators Interview; Roslyn McLarty; Get clear on what your vision is for your dream life and career
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Roslyn McClarty, an executive coach and founder of Within, a personal development platform for purpose-led founders. Roslyn shares her journey from co-founding The GIST, a women-run digital sports media brand, to experiencing burnout and ultimately launching Within. The conversation delves into the challenges of entrepreneurship, the importance of self-compassion, and the need for a supportive community in the creator economy. Roslyn emphasizes the interconnectedness of personal development and entrepreneurship, offering valuable insights for creators looking to find balance and purpose in their work.Key TakeawaysBurnout often stems from being out of alignment with your true self.Self-compassion is crucial for preventing burnout.The journey of entrepreneurship is deeply spiritual.Creating a supportive community can help mitigate stress.Prioritize self-care practices like sleep and nutrition.Recognizing the signs of burnout early can prevent deeper issues.Finding purpose in your work can lead to greater fulfillment.It's important to listen to your body's cues and emotions.Healing from burnout requires time and patience.Building a business should be an expression of your authentic self.🧋 Quick Links:Amanda’s LinkedIn → Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/Creator Resources ➔ https://welevelupcreators.com/guides/🚨 Don't miss our new creator AI guide! 🔗 Roslyn McLarty LINKS:LinkedIn: https://www.linkedin.com/in/roslyn-mclarty-51058223/Instagram: https://www.instagram.com/roslynmclarty/Newsletter: https://within.beehiiv.com/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Nov 22, 2024 • 1h 3min
Creators Interview Christina Lenkowski; Modern PR is truly storytelling.
In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with PR expert Christina Lenkowski about the power of podcast guesting as a strategic lead source. Christina shares her journey from working in PR to becoming a podcast publicist, emphasizing the importance of storytelling in modern PR. The conversation covers the evolution of podcasting, strategies for landing guest spots, and the significance of building relationships with hosts. Christina also addresses common misconceptions about podcast guesting and provides actionable tips for maximizing impact as a guest.Key TakeawaysPodcast guesting can significantly boost your business.Building relationships with podcast hosts is crucial.Modern PR focuses on storytelling rather than controlling narratives.Niche podcasts can be more valuable than large shows.Every no gets you closer to a yes in pitching.Research is key to successful podcast pitching.Having a clear call to action is essential for conversions.Content created from guest appearances can be repurposed effectively.Introverts can thrive in podcast guesting environments.Utilizing tools can enhance content creation efficiency.🧋 Quick Links: Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter ➔ https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ 🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicChristina Links: Christina LinkedIn➔ https://www.linkedin.com/in/christinastew/ Christina Website➔ https://www.publicityxchristina.com/ Podcast➔ https://www.publicityxchristina.com/podcast Instagram➔ https://www.instagram.com/publicityxchristina/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Nov 15, 2024 • 43min
Creators Interview: Amelia McGee; It's so much better to get started then be perfect
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Amelia McGee, a real estate mogul and co-founder of WIRED, a community for women investors. They discuss Amelia's journey into real estate, the importance of community building, and the strategies she used to grow her business. Amelia shares insights on time management, hiring, and the significance of taking action over perfection. The conversation also touches on the challenges of entrepreneurship, the value of email marketing, and the future plans for their community offerings.Key TakeawaysAmelia started her real estate journey in 2019 inspired by HGTV shows.The WIRED community was created to support women in real estate investing.Amelia's first property flip was a significant turning point in her career.The BRRRR method is a powerful strategy for real estate investing.Time blocking is essential for managing multiple business ventures.Hiring and delegation are crucial for scaling a business.Learning from failures is part of the entrepreneurial journey.Building an email list is vital for long-term success.Investing in paid advertising can accelerate growth.Taking action is more important than striving for perfection.🧋 Quick Links:Amanda’s LinkedIn ➔ https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter ➔ https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicAmelia Links:Amelia LinkedIn ➔ https://www.linkedin.com/in/amelia-mcgee-b1a1b464/Amelia Instagram ➔https://www.instagram.com/ameliajorei/Website ➔ https://www.womeninvestinrealestate.com/WIIRE Instagram➔https://www.instagram.com/wiire.community/Newsletter ➔ https://www.womeninvestinrealestate.com/wiirenewsletter
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Nov 1, 2024 • 58min
Creators Interview: Tim Grahl; The level of resistance is to the level of how important it is.
In this episode of the Level Up Creators podcast, Amanda Northcutt interviews Tim Grahl, CEO of @StoryGrid , discussing his journey in building a successful business and the challenges faced along the way. Tim shares insights on the importance of understanding customer needs, the iterative process of learning and experimentation, and the significance of mindset and personal growth in achieving success. He emphasizes the need for creators to be genuine and committed to their craft while balancing their roles as business leaders and creators.Key Takeaways- Tim Grahl emphasizes the importance of understanding customer needs to drive business success.- Iterative learning and experimentation are crucial for adapting and growing a business.- Mindset plays a significant role in achieving success; believing in oneself is essential.- Balancing the roles of CEO and creator requires dedication and authenticity.- Personal growth and therapy can greatly impact one's ability to lead and succeed in business.- Tim's commitment to writing and sharing his journey builds trust with his audience.- The level of resistance faced in business often correlates with the importance of the goals set.- Continuous learning and seeking mentorship can accelerate growth and success.- Tim's approach to business involves a willingness to sacrifice for long-term goals.- Creating a supportive environment for students enhances their chances of success.Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/Amanda’s Twitter → https://x.com/northcuttamandaWebsite ➔ https://welevelupcreators.com/Newsletter ➔ https://newsletter.welevelupcreators.com/🚨 Don't miss our new creator Creator Growth Kit: https://www.levelupcreatorschool.com/creator-growth-kit?utm_campaign=podcast%20descriptiona&utm_source=podcast&utm_medium=organicTim Grahl's LinkedIn → linkedin.com/in/timgrahlYouTube → https://www.youtube.com/@UCp-6P-c_o82eUPdSoVeNbuAWebsite → https://www.storygrid.comThe ShitHead → https://a.co/d/0XS3cKk
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Oct 18, 2024 • 48min
Creator Interviews: Stephanie Schwab; LinkedIn is the best vehicle to get that personal brand out
In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Stephanie Schwab, founder and CEO of Crackerjack Marketing, about the significance of personal branding on LinkedIn. They explore Stephanie's journey in marketing, the importance of having a 💪strong personal brand, and how to effectively 🪜 build a following on LinkedIn. Stephanie shares common mistakes people make when establishing their personal brand, key elements of a strong LinkedIn profile, and the tools available on the platform. The conversation also touches on the challenges of running a business, the importance of continuous learning📖, and travel✈️ recommendations.Key TakeawaysPersonal branding is essential for all professionals.LinkedIn is a powerful tool for personal branding.Your audience on LinkedIn is unique to you.Engaging content is crucial for building a following.The headline on your profile should reflect your expertise.Your about section should be written in first person.Utilize LinkedIn's features to drive traffic to your email list.Spreading yourself too thin is a common challenge for entrepreneurs.Continuous learning is vital for business success.Travel can provide inspiration and new perspectives.🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Stephanie Schwab’s LinkedIn →linkedin.com/in/stephanieschwab Stephanie’s Instagram → https://www.instagram.com/crackerjackmktg/ Stephanie’s Website → crackerjackmarketing.com Newsletter → https://www.thenetworkist.io/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Oct 4, 2024 • 50min
Creator Interviews: Bruno De Figueredo; AI will be everywhere in the future
In this episode of the Level Up Creators podcast, Amanda Northcutt and Bruno De Figueredo discuss the essential components of a tech stack for creators. They explore the importance of understanding the customer journey, selecting the right tools, and avoiding common pitfalls. Bruno shares insights on the role of AI in enhancing tech stacks and emphasizes the need for simplicity and organization in managing technology. The conversation also covers cost expectations and strategies for overcoming technological hurdles, providing valuable guidance for creators looking to build a successful digital business. 🧋 Quick Links: Amanda’s LinkedIn → Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Bruno's LinkedIn ➔ https://www.linkedin.com/in/brunodefigueredo/ Bruno's Instagram ➔ https://www.instagram.com/bruno.defigueredo/
Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!