Amanda Goetz, a two-time founder and four-time CMO, shares her career journey and why she decided to niche down into productivity. She discusses the importance of having a growth mindset and determination, which she learned from her experience as an athlete. Amanda also talks about the impact she wants to make in helping ambitious working parents achieve success without burning out. She shares her approach to building her personal brand on Twitter and the importance of showing up consistently. Amanda Goetz shares her experience of growing her social media following and monetizing her personal brand. She discusses the importance of quality content, consistency, and community engagement in building a following. Amanda also talks about her journey of monetization, starting with a newsletter and then expanding into sponsorships, collaborations, and a group coaching program. She emphasizes the need for value alignment and pricing strategy in order to scale and achieve financial goals. Amanda highlights the value of group coaching and the importance of practicing what you preach as a creator. She advises creators to slow down in the beginning, get clear on their mission, and operate from a place of abundance. 🧋 Quick Links: Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/ Amanda’s Twitter → https://x.com/northcuttamanda Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Amanda Goetz's LinkedIn → https://www.linkedin.com/in/amandagoetz/ Amanda Goetz's Instagram → https://www.instagram.com/goetzam/ Amanda Goetz's X → https://x.com/AmandaMGoetz Amanda Goetz's Website → https://www.amandagoetz.com/  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this conversation, Amanda Northcutt interviews Catherine McGarvey, a marketing expert with over 25 years of experience. They discuss the importance of talking to customers and using their insights in marketing. Catherine explains that understanding customers helps businesses grow and sell more effectively. She emphasizes the limitations of surveys and the value of qualitative data obtained through interviews. Catherine recommends starting customer interviews as soon as possible and conducting them regularly to gain valuable insights. She shares her journey into specializing in customer interviews and how her approach has evolved over the years. Catherine also highlights memorable calls where she learned impactful stories from customers. Customer interviews are essential for strategic decision making as they provide valuable insights and data about customers' needs and preferences. It's important to understand the humans beyond the marketing data and not make assumptions based on what others are doing. One example highlighted the importance of understanding what customers truly value, even if it contradicts the company's perceived point of difference. When conducting customer interviews, it's crucial to talk to your best clients, be thoughtful in selecting interviewees, and create a warm, no-sales-pitch environment. Craft questions that elicit impactful insights and prioritize what information is most useful to learn. Use experience and discernment to determine which feedback to act on and which to ignore. Finally, listening, embracing awkward silences, and asking curious questions are key skills for effective customer interviews. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Yasin Mamary, a successful content creator and entrepreneur, shares his journey from musician to homeless to building a thriving creator business. He emphasizes the importance of understanding oneself and finding an environment where strengths are maximized and weaknesses are minimized. Yasin discusses the challenges of monetization, including the pressure of brand deals and the need to balance sponsored content with organic growth. He also highlights the value of selling your own information-based products and the importance of effective messaging and conversion optimization. Yasin's biggest lesson is to trust your gut and listen to warning signs to avoid getting burned. In this conversation, Yasin shares valuable insights and lessons he has learned as a content creator and entrepreneur. He emphasizes the importance of listening to your gut instincts and avoiding situations that drain your energy. Yasin also discusses the challenges of hiring and the need to find people who align with your values. He encourages creators to sell more in a creative and fun way, and highlights the duty to provide ethical and valuable products and services. Yasin concludes by offering advice for growing through short-form videos, including the importance of getting started, focusing on mindset, and incorporating storytelling. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, Amanda interviews Sam VanderWielen, an attorney turned entrepreneur and legal educator, about legally protecting and growing businesses. Sam shares her journey from being a corporate lawyer to starting her own legal templates business. She emphasizes the importance of setting up legal paperwork correctly from the beginning and highlights the non-negotiables, such as registering your business, having lawyer-drafted contracts, and getting business insurance. Sam also discusses email marketing regulations, including the CAN-SPAM Act and GDPR, and provides tips for protecting content from being stolen, such as registering copyrights and using DMCA takedown notices. In this conversation, Sam Vander Wielen, a lawyer and business coach, discusses various legal topics related to online businesses and creators. She talks about the importance of legal templates and contracts, the challenges of using AI-generated content, and the potential for creators to negotiate equity in brand deals. Sam also shares her insights on running a successful business, including the need for hard work, the value of being scrappy, and the importance of finding a healthy balance with social media. 🧋 Quick Links: Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide! 🔗 RESOURCE LINKS: Sam's Website ➔ https://www.samvanderwielen.com/ Sam's Podcast ➔ https://link.chtbl.com/onyourterms Sam's LinkedIn ➔ linkedin.com/in/samvanderwielen Sam's Book ➔ https://www.hachettebookgroup.com/titles/sam-vander-wielen/when-i-start-my-business-i%E2%80%99ll-be-happy/9781538767382/?lens=balance Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Amanda and Matt discuss the importance of publishing a book for creators and thought leaders. They debunk the myth that self-publishing is less legitimate than traditional publishing and highlight the benefits of self-publishing, such as ownership and flexibility. They also explore how a book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Matt emphasizes the value of content volume and audience engagement as indicators of readiness to write a book. The technology of self-publishing has come a long way, allowing authors to use books as a tool for business growth. The stigma around self-publishing has diminished, and it is now seen as a way to have more control over content and profits. Traditional publishing is becoming increasingly difficult to achieve. Self-publishing statistics are difficult to calculate due to the various ways books can be self-published. The logistics of self-publishing, such as writing, editing, cover design, printing, warehousing, distribution, refunds, and returns, can be overwhelming. However, there are options to make the process easier, such as working with a book coach or a hybrid publishing company. Print-on-demand technology eliminates the need for large print runs, and books can be printed and shipped as orders come in.Key Takeaways:✨ Self-publishing is a viable and legitimate option for creators and thought leaders, offering ownership and flexibility. A book can help creators expand their reach, establish authority and credibility, and serve as a lead magnet. Content volume and audience engagement are important indicators of readiness to write a book. Technology has made self-publishing more accessible and efficient, with plugins and e-commerce platforms enabling direct sales to readers. Self-publishing has become a powerful tool for business growth, allowing authors to have more control over their content and profits. Traditional publishing is becoming increasingly difficult to achieve, and self-publishing is now seen as a viable option. The logistics of self-publishing, such as writing, editing, cover design, printing, and distribution, can be overwhelming, but there are resources available to make the process easier. Print-on-demand technology eliminates the need for large print runs and allows books to be printed and shipped as orders come in.Find us.. 🧋 Quick Links: Podcast ➔ <https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ> Website ➔ <https://welevelupcreators.com/> Newsletter ➔ <https://newsletter.welevelupcreators.com/> Creator Resources ➔ <https://welevelupcreators.com/guides/> 🚨 Don't miss our new creator AI guide! 🔗 Matt's LINKS: Matt's LinkedIn ➔ <https://www.linkedin.com/in/matt-briel/> Matt's Website ➔ <https://mattbriel.com/> Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Loni Brown, founder and CEO of Wholesome Nest, helps modern career-oriented moms reduce overwhelm in motherhood by detoxing and decluttering their lives using simple systems and habits. She is passionate about guilt-free motherhood and believes that moms can pursue their goals and interests while being good mothers. Loni's 5D method includes discovering personal values, decluttering physical and mental spaces, detoxing the environment and negative thoughts, designing a life that supports goals, and dominating with systems. She faced challenges in audience building and getting swayed by different business strategies, but has learned the importance of focusing on her strengths and the type of business she wants to build. Loni is a professional learner and believes in continuous personal and professional growth. Loni Brown shares her journey from struggling to grow her business to becoming a successful entrepreneur. She emphasizes the importance of getting help and investing in oneself, as well as the value of systems and technology in business. Loni also discusses her mission to eradicate mom guilt and create a new paradigm for motherhood. She advises new moms to let go of the super mom ideal, define their own version of success, and reduce their mental load. For female entrepreneurs, Loni recommends not doing it alone, focusing and being disciplined, and implementing systems in both business and life.🔗 Connect with Loni:Website: https://wholesomenest.co/Facebook: https://www.facebook.com/groups/GreenProductForumInstagram: https://www.instagram.com/wholesomenestco/TikTok: https://www.tiktok.com/ @mrslonibrown  Pinterest: https://www.pinterest.com/wholesomenestco/🔗 Connect with Level Up Creators:Website: https://welevelupcreators.com/Creator School: https://www.levelupcreatorschool.com/Amanda's LinkedIn: https://www.linkedin.com/in/northcuttamanda/LUC LinkedIn: https://www.linkedin.com/company/level-up-creators/ Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, we dive deep into the world of camera confidence with XayLi Barclay, a renowned Camera Confidence Coach. XayLi shares her inspiring journey and expert insights on overcoming the fear of being on camera. We explore the psychological barriers like imposter syndrome and self-doubt that often hold us back, and the mindset shifts required to conquer these challenges. XayLi also offers practical tips to enhance your on-camera presence, from perfecting your messaging to gradually upgrading your equipment.Key Takeaways:Building Camera Confidence:Camera confidence is crucial for entrepreneurs to enhance visibility and attract an audience.Overcoming camera shyness often involves tackling deep-seated issues like imposter syndrome and self-doubt.Mindset and Practical Tips:Mindset work is essential for overcoming barriers to on-camera presence.Start with what you have and improve your equipment as you grow.Focus on your message and connecting authentically with your audience.Authenticity and Storytelling:Authenticity is key to connecting with your audience.Share your unique story to stand out and resonate with viewers.Monetizing Personal Brands:Explore the value of recurring revenue through membership communities.Move away from traditional monetization methods and recognize your worth.XayLi’s Journey:XayLi shares her path to finding purpose and fulfillment in her work.The balance between high-quality content and organic, face-to-phone content.Guest Bio: XayLi Barclay is a dedicated Camera Confidence Coach, empowering entrepreneurs, leaders, and professionals to enhance their presence using video content. She offers tailored guidance to help individuals stand out, engage their target audience, and convert viewers effectively. Through her expertise, XayLi enables leaders to create captivating visual experiences, unlock diverse revenue streams, and foster genuine connections. She equips others with the skills and confidence necessary for impactful storytelling and business growth through educational video content and comprehensive online courses.Connect with XayLi:Instagram: @xaylibarclayYouTube: XayLi BarclayFreebie: Start getting comfortable on camera with XayLi's free resource at www.camfidence.com.Don't Miss This Episode If You:Struggle with being on camera.Want to improve your on-camera presence.Are looking for practical tips to start creating video content.Seek inspiration from someone who has overcome similar challenges.Tune in to this insightful conversation and start your journey to camera confidence today!Podcast ➔ https://www.youtube.com/playlist?list=PLNC25uLqZnsldOz2AHSS-JwJ2fj2aN5YZ Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/ Creator Resources ➔ https://welevelupcreators.com/guides/ 🚨 Don't miss our new creator AI guide!  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Lenka Šilhánová, an actor, writer, and content marketer, shares her journey as a creator and her experience with burnout. She accidentally became a creator when her blog documenting her journey to become an actress gained traction and led to opportunities to write and teach actors about social media. Lenka experienced burnout gradually over time, not realizing the toll it was taking on her mental and physical health. A turning point came when her doctor warned her that she would end up in the hospital if she didn't make changes. She took time to recover and now focuses on creating a more balanced and sustainable creative career. Lenka is currently experimenting with different forms of content creation, including videos and newsletters, and is building a community of like-minded creators. She emphasizes the importance of rest, experimentation, and finding a supportive community in the creator journey.Key Takeaways:→ Burnout can be a turning point in a creator's journey, leading to a more balanced and sustainable career.→ Rest and self-care are crucial for creators to perform at their best.→ Experimentation and finding a supportive community are key to navigating the challenges of the creator journey.Connect with Amanda:LinkedIn: https://www.linkedin.com/in/northcuttamandaWebsite: https://welevelupcreators.com/Newsletter: https://newsletter.welevelupcreators.com/Connect with Lenka:LinkedIn: https://www.linkedin.com/in/lenkasilhanova/Webiste: https://www.lenkasilhanova.com/#creatorbusiness #levelupcreator #podcast #actor  #writer #contentmarketer #creatorjourney #burnout  #personalbranding #socialmedia #recovery #balance #sustainablecareer #contentcreation #experimentation #community Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

In this episode, we interview Mark Stiving, a pricing strategist, on how to properly price products and services in the creator economy. They discuss the importance of value-based pricing and the different pricing models that can be applied to digital products. They also explore how to determine the value that a membership community provides and the steps to identify and articulate the problem, solution, result, and value of a product or service. The conversation emphasizes the need for creators to understand the value they deliver to customers and price accordingly. The conversation explores the concept of value-based pricing and how it applies to both B2C and B2B businesses. The key is to understand the transformation and value outcomes that your product or service provides to customers. By focusing on solving a painful problem and communicating the value effectively, you can determine the right pricing strategy. It's important to continuously evaluate and adjust pricing based on customer feedback and market conditions.Resource Links:Find Mark on LinkedIn here → [https://www.linkedin.com/in/stiving/]Visit Mark's Website here → [http://www.impactpricing.com/]✨ Key Takeaways:→ Pricing is a massively underserved and undervalued topic in the creator economy.→ Value-based pricing is the only pricing strategy that makes sense - charge what a customer is willing to pay.→ The most common pricing models for digital products include one-time fees, monthly subscriptions, and usage-based models.→ Understanding the value that a product or service provides is crucial for determining the right pricing.→ In B2B pricing, value is measured in incremental profit, while in B2C pricing, value can be based on time savings, ease, and emotional transformation.→ Articulating the problem, solution, result, and value of a product or service helps in pricing and marketing.→ Small price changes have little impact on customer decisions, so creators can experiment with pricing to capture more value. Value-based pricing is the only strategy to adopt, charging what customers are willing to pay.→ Understand the transformation and value outcomes your product or service provides to customers.→ Continuously evaluate and adjust pricing based on customer feedback and market conditions.→ Communicate the value effectively by focusing on solving a painful problem and addressing the specific needs of your target audience.→ Consider packaging your offerings in a way that delivers a continual stream of value.→ Build proof points and social proof to elevate the perception of value.→ Don't be afraid to increase prices as you deliver more value and gain confidence in your offerings.→ Value is measured in incremental profit for B2B customers.→ Use tools like the valuable features exercise to understand customer preferences and prioritize value.→ Regularly review and optimize your pricing strategy to maximize revenue and growth.00:00 Introduction and Importance of Pricing in the Creator Economy07:21 Exploring Different Pricing Models for Digital Products14:29 Determining the Value of a Membership Community23:54 Articulating the Problem and Result for Effective Pricing25:22 Understanding the Value for Better Marketing and Pricing Decisions27:18 Conveying Value through Packaging and Communication30:09 The Continual Stream of Value in Subscriptions34:29 The Hidden Competitor41:16 The Challenge of Pricing45:01 Value and Incremental Profit#pricing #valuebasedpricing #creatoreconomy  #digitalproducts  #pricingmodels  #membershipcommunity  #problemsolutionresultvalue #B2C #B2B #transformation #valueoutcomes #packaging #subscription #pricingstrategy #saas #creatorbusiness #creators  Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!

Michelle Dew, founder of Cultivate Your Space, shares her unique path to finding her passion in interior design after experiencing trauma. She emphasizes the importance of intentional and meaningful physical spaces in our lives. Michelle started her business by offering free and low-cost services to gain experience and build a portfolio. She also hosted workshops to attract clients and capture emails. Michelle's business grew during the COVID-19 pandemic as she pivoted to virtual design services and created an e-course. During the conversation, Amanda Northcutt discusses how she pivoted her interior design business during COVID-19, transitioning to virtual services and creating an e-course. She shares her experience with consistency in sending out newsletters and leveraging them to drive sales. Amanda also talks about the challenges of selling and the importance of finding the right value proposition. Despite moments of doubt, she remains committed to her business and finds fulfillment in helping clients create spaces that align with their intentions.Michelle's Social Links:→ Website: https://cultivateyourspace.com/→ IG: https://www.instagram.com/cultivate.your.space/?hl=en→ Linktree: https://linktr.ee/cultivate.your.space✨ Takeaways: Physical spaces impact our mental, emotional, and physical health.Starting a business often requires hustling, working multiple jobs, and doing things for free or at a low cost to gain experience and build a portfolio.Hosting workshops and capturing emails can be effective strategies for attracting clients.Pivoting and adapting to changing circumstances, such as the COVID-19 pandemic, can lead to business growth.Creating virtual design services and e-courses can expand the reach and offerings of an interior design business. Pivoting to virtual services and creating an e-course can help sustain a business during challenging times.Consistency in sending out newsletters and providing valuable content can help drive sales.Finding the right value proposition and improving conversion rates can significantly increase revenue.Despite moments of doubt, staying committed to your business and finding fulfillment in helping clients can keep you motivated. Level Up Creator School Our school is the ultimate creator subscription: education + a full fractional business team of advisors. Check it out here!