In this episode of the Level Up Creators podcast, Amanda Northcutt speaks with Stephanie Schwab, founder and CEO of Crackerjack Marketing, about the significance of personal branding on LinkedIn. They explore Stephanie's journey in marketing, the importance of having a 💪strong personal brand, and how to effectively 🪜 build a following on LinkedIn. Stephanie shares common mistakes people make when establishing their personal brand, key elements of a strong LinkedIn profile, and the tools available on the platform. The conversation also touches on the challenges of running a business, the importance of continuous learning📖, and travel✈️ recommendations.

Key Takeaways

• Personal branding is essential for all professionals.
• LinkedIn is a powerful tool for personal branding.
• Your audience on LinkedIn is unique to you.
• Engaging content is crucial for building a following.
• The headline on your profile should reflect your expertise.
• Your about section should be written in first person.
• Utilize LinkedIn's features to drive traffic to your email list.
• Spreading yourself too thin is a common challenge for entrepreneurs.
• Continuous learning is vital for business success.
• Travel can provide inspiration and new perspectives.

  🧋 Quick Links:
  Amanda’s LinkedIn → https://www.linkedin.com/in/northcuttamanda/
  Amanda’s Twitter → https://x.com/northcuttamanda
  Website ➔ https://welevelupcreators.com/ Newsletter ➔ https://newsletter.welevelupcreators.com/
  Creator Resources ➔ https://welevelupcreators.com/guides/
  🚨 Don't miss our new creator AI guide!
  
  🔗 RESOURCE LINKS:
  Stephanie Schwab’s LinkedIn →linkedin.com/in/stephanieschwab
  Stephanie’s Instagram → https://www.instagram.com/crackerjackmktg/
  Stephanie’s Website → crackerjackmarketing.com
  Newsletter → https://www.thenetworkist.io/ 

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