The B2B Playbook

The end of the year is upon us.We hope you’re all gearing up for a safe and fun festive season!We’ve covered a lot of ground this year.As we take a look back at our first year of podcasting......we hit the main takeaway points so far, and share our favourites from the bunch.If you don’t have much time, make sure to check out this week’s episode as we point you to the biggest tips and concepts for you to use in leveling up your B2B marketing!We also share what we’ll be digging into next year, which we can’t wait to get into!Tune in for all that and more in our last episode of the year.Links To Mentioned Resources:Episodes DirectorySavvy Copy siteYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

In our first interview ever, we had Kiarnii Tickle on the show!She gives a great window into what B2B marketing is all about, from challenges to how to show ROI.A dear friend of ours, Kiarnii is an exceptional marketer in general. She shows how some of the main concepts we’ve been talking about really deliver in her own experience at Altis Consulting.Join us as we put it all together, seeing the theory in practice.A special thanks to Kiarnii for joining us and her time, and Altis Consulting who are on an amazing B2B marketing journey!Links:Kiarnii’s LinkedInAltis ConsultingYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

All that seems like a lot of work, Kev and George.Can’t I just hire someone else to do it?!You know our view about that now. Generally no, but there are parts you can! There’s also times when an agency is a better choice.We give you a framework & set of questions to determine if you’re ready to engage an agency to get the best bang for your buck!Books MentionedExperts Secrets - Russell BrunsonThe Boomerang Effect by Tim ReidEpisode 4 - Be HelpfulYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

George has the blues…But it’s not all doom and gloom!He’s only learning the blues on the piano!But what does driving for Uber have to do with your growing business?We explain the relevance in this episode where we discuss data.Why is data so important for SMEs?Even for B2B SMEs?!What data is actually important for SMEs?How do you get the data you need?Tune into this week’s episode to kick start your data journey for your business!Links To Things Mentioned:Email George at george@wayves.com.au for more information about our PPC course.Google’s Data Tools:Google Tag ManagerGoogle AnalyticsGoogle Search ConsoleHotjarMicrosoft ClarityPixel Set Up Instructions For:LinkedInFacebook / InstagramGoogle AdsYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Another round of Facebook outages is a timely reminder.Build Your Own Channel Of Direct Communication With Your Customers!...and make sure you don’t say too many weird things on social media like when George was younger.We’re only joking!This week we’re talking about the roles that your website can play for your B2B business and one key theme to keep in mind as you go through and build, audit, or rebuild your business website.Tune in for some great tips on this and whether we think it’s worth your while building your website yourself!Links To Mentioned Resources:Joe PulizziSavvy CopySearch Engine JournalDripifyWebsite TemplateJimmy at Digital RecipeYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Is Kevin really complaining about a free meal?!What car brand is or isn’t sponsoring our podcast?!What things do you really need to set up for your business from day 1 of having your website live?!You’ll find the answers to these and much more in this week’s episode.Part 2 of “Building Basic Visibility Online” for your business sees Kevin and George cover how to decide which channels are the best for your business and how to start testing them as well.By the way, we’re kidding about the car sponsor. :)Things discussed during the episode:Episode 9 - Defining Your BrandOnsite things to work on: sitemap, robots.txt, title links & meta descriptionsYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

When Kevin signed on to do the editing for the podcast, he wasn’t expecting it to affect his relationship with his fiance. Fast forward a few months, and all he can hear is ums and uhs from his partner, as well as George and himself!But for the most part it is just about keeping the podcast on track with the editing!It’s another short episode packed with great frameworks and ideas on how to grow your business online.We’re covering why doing a great website and getting it seen online is two very separate things.We also give you a few short questions to help you understand any online advertising channel, whether that’s Google, Facebook or TikTok!Once you understand that, you’ll be able to make the most out of these channels.Next week, we’ll even guide you through picking the right channels for your business! So be sure to tune into part 2 of building basic visibility online for your business!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

George is sharing tips to find love on dating apps. Or at least get some matches at all!Who knew the principles for finding your dream customers are so similar to those for finding love in the modern world of dating?!It’s all about using what we talked about last episode (getting into the heads of your dream customers and speaking their language) to then find where they already are online and joining the conversation.Before we got too sidetracked, we also dug deep into why the Dream 100 concept works so well. Why it’s so efficient for growing a business and developing relationships.But it’s all well and good in theory. How you actually put it into practice is often another matter.Well..That’s something else we dig into! We share some of the easiest places to start finding your Dream 100.And once you’ve found them, what do you do?BE HELPFUL!It may be skipping ahead a little to stage two of The 5 Be’s framework we talk about, but that’s it in a nutshell!We hope you find something useful in this episode, which covers some concepts hugely influential to us!Links to things discussed during the episode:Experts Secrets - Russell BrunsonThe Small Business Big Marketing PodcastThe Boomerang Effect by Tim ReidYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Kev’s not going on a picnic, even if it’s the only way he’s getting social contact during a pandemic.George tries to string together a segway from this to getting inside the heads of your customers.While we might not be the best at segways, we do have a few good ideas about how to understand customers and making sure you’re heard.Episode 11 stays in the Be Ready stage of our 5 Be’s. We talk about the 3 core markets products and services are selling into. Then we touch on understanding what your customers are thinking by looking at how they think about moving away from pain and towards pleasure.A quick and zippy podcast episode to give you some basic frameworks to help you determine what your customers are thinking and if you’re talking the same language!Please join us!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review on Apple Podcasts? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Things should be sounding crispy this week!At least to us anyway! Kev’s been able to kick a nagging ear infection and George has a new microphone and headphone setup for recording. George is even adding a digital gripes segment!We’re continuing the journey of getting the basics right for your B2B SME. This week look at how to define and document your dream customers.It’s a crucial step that is often rushed. We help you get to the level of detail you need to build a solid foundation quickly with a few practical tips on what to look for and how to get it.It’s a fun episode where the information comes thick and fast. So be sure to join us!Links to things discussed during the episode:The 4 Hour Work Week - by Tim FerrissDream Customer Avatar template available at theb2bplaybook.comYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!