The B2B Playbook

We’re looking at how to actually start building a powerful brand for your business in this week’s episode.But first, find out how Kev’s telling George subtly to zip it! Ah at least our lame jokes crack each other up :’)This week we start by talking about why a powerful brand and story around that brand is more important for B2B businesses than B2C. And also a few quick exercises and frameworks to guide you towards building such a brand.Tune in for a few great exercises to get to an effective brand and business pitch!Links to things discussed during the episode:Building A StoryBrand - Donald MillerYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Kev has finally recovered from a rough week in the trenches with a double ear infection. Sadly it means hearing George’s voice again..And just in time for us to round out the conversation on Be The Best, the final section and the end of our summary episodes of each stage of The B2B Playbook framework!It’s a great episode, packed with more tactics and hacks to get your B2B SME purring along!Links to things discussed during the episode:Experts Secrets - Russell BrunsonBlindsight - Matt Johnson and Prince GhumanPurple Cow - Seth GodinThe E Myth Revisited - Michael GerberThe 4-Hour Work Week - Tim FerrissThe B2B Playbook LinkedIn PageThe B2B Marketing Club - LinkedIn GroupYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

In this week’s episode, we explain why it’s all about entertaining George…I then grill him about what he really knows from a customer perspective!All jokes aside, we do cover some amazing ideas big players are using for success. Which you can use today too!With so many great things to cover in the summary of the last stage of the 5 Be’s, we’ve had to split “Be The Best” at B2B Marketing in 2! So you can look forward to even more great ideas and learnings next week as well!Links to things discussed during the episode:Webinar Funnel Template (slides)Native Platforms - Taboola, Outbrain, Microsoft Audience AdsYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Keeping George in line is never easy! If he had his way, this episode would be more about fifty shades of grey and blindfolds than marketing.Thankfully we squeezed in a few tips about how to get the most bang for your buck out of your digital marketing for B2B businesses as well!Links to things discussed during the episode:Good To Great - by Jim CollinsThe 4 Hour Work Week - by Tim FerrissTribes - by Seth Godin BookThe B2B Playbook LinkedIn PageThe B2B Marketing Club - LinkedIn GroupYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We’re really getting into the flow now. George upgraded his fort and Kev’s on Salmon for dinner!And we’re also chatting about Stage 3: Be Seen. How to amplify your efforts and really leverage free and paid channels to get your helpful content out there and to the right people!We’ll give you a simple way to look at online channels, so you know which to go after first!Links to things discussed during the episode:The Ask Method - Ryan LevesqueYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

George got a new mic! Can you hear the difference? Is it better for your ears?!This week, we’re looking at how to “Be Helpful”. This is where you really start to show your expertise online! It could possibly be the most important step in growing your B2B business online.Afraid of putting trade secrets out there? Not sure if you have anything worthwhile to contribute to an already noisy space? We’ll help you with such questions!The way we look at it, it should be one simple process to follow to make sure it’s easy for you to get consistent with your content output. This will do wonders for how much content you put out and how far your business will go.Links to things discussed during the episode:Content Marketing Institute - Founded by Joe PulizziThe Boomerang Effect by Tim ReidTribes: We need you to lead us by Seth GodinYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

We’re finally starting to show some personality!It’s harder than you think when you’re just talking to a screen with your podcast co-host who’s internet is lagging!This week, we dive into what’s entailed in “Being Ready” to promote your B2B small and medium sized business successfully online.We know you have questions like how do you build your brand, know your audience, dream 100 and how to get a website going as well as how to actually use that data everyone is talking about. Tune to hear the answers!Links to things discussed during the episode:Start With Why By Simon SinekBuilding A Brand Story By Donald MillerThe Small Business Big Marketing PodcastYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Back for a second week? Thanks so much!We’re sure your time investment with our podcast will return you in spades in your business revenue!This week we give you the mountain top view of the whole playbook for selling business to business online.What’s The 5 Be’s? How to utilise that to grow your business online? How do you even do digital marketing, and for a B2B small business?We’ll answer these questions and more in this episode!We’re so excited to share our knowledge and hopefully start helping all your deserving B2B small businesses to grow like they deserve!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Thanks for tuning into the first episode of The B2B Playbook. We (Kevin and George) introduce you to us, why and what The B2B Playbook is. And why we’re so excited to bring this to you!You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast, would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!