The B2B Playbook

It’s finally happened…one of us caught COVID!Thankfully the recovery was relatively swift. But it’s certainly no fun. So keep safe out there listeners!During this down time, we’ve made an interesting discovery of material that helps us with marketing…Picture books!Helpful content comes in all different forms. Find out this week how you can get your experts onboard to help you create more of this type of content!We know it’s a massive pain point, so we’ve dedicated a whole bonus episode just to talk about how you can get over this hurdle!Tune in to this week’s podcast for 7 helpful tips to getting your experts onboard to create helpful content!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

You can hear the hesitation in George’s voice as he talks about his weekend plans…Thankfully there’s a lot less hesitation needed when you come to getting your helpful content going.In this bonus episode, we talk about some great copywriting tips for your helpful content, but aligned with the 5 stages of awareness your potential buyers go through.This will help you ensure you’re being helpful along the way!So tune in to this week’s episode for some great tips to get going on your “be helpful” content journey!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

This week we started well.A surprise to both of us, George actually had a well executed segway into the topic of the episode.Unsurprisingly he immediately derailed us into a discussion about his singing.At least he realised about 5 minutes in and brought it back on topic!This week we’re talking about what metrics to look at and report on to know your helpful content strategy is working.It’s probably an episode that’s quite actionable, aside from being of immense interest to most of our listeners.But we have a take on it that we think is a little different to most, which really gears you towards success!Tune in to this week’s episode to find out what metrics should be tracked, which should be communicated, what success looks like, and importantly which ones to avoid!Things Mentioned In The Show:Clearbit, 6Sense, ZoominfoChili Piper, Phantombuster, Refine Labs, GongYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

While you might be repurposing your content already, you might still feel short on time and ability to scale.Well this week, we’re helping you think about how you can grow beyond your team of one or two.We talk about how to do this internally, externally, and then how to manage the whole “orchestra” once you’ve assembled the team!All this to come right after we get a glimpse into George’s mind about how he’s looking to start on TikTok!Safe to say he should probably keep his day job for now…Things Mentioned In The Show:Chili Piper, Refine Labs, GongEp 17: If You’re Ready For An AgencyContent Scheduler TemplateGeorge Coudounaris (for spelling purposes!)You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

What does Kevin’s wedding planning and George’s forehead have to do with B2B Marketing?To be honest not a lot, but that didn’t stop George segwaying it to our topic this week:How to create a feedback loop to make your content better!Not only will you find out how he managed that, but this episode will also talk about how to get that feedback loop going.Specifically we’re talking about when and where to use qualitative and quantitative data.Links To Mentioned Resources:Todd Clouser On TikTokSimo Ahava’s Post About Engagement TrackingPhantombusterShieldapp.aiIntentify6senseYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Sometimes the podcast game can feel a little like living in the past…Valentine's Day 2022 has come and gone, and we’re still talking about it!But the process we discuss this week should help you not live in the past and enjoy the present!It’s our 7 Steps To Content Repurposing. With it, you can make sure you’re not creating content with every waking hour, just to keep up with the demand!The 7 Steps are:Step 1: pick what format your longer form, pillar content is going to be in (e.g. podcast)Step 2: pick 1 platform to distribute it on (e.g. LinkedIn). Repurpose into just one medium (e.g. podcast notes → text posts)Step 3: review and make changes to frequency of pillar content and repurposed content as necessaryStep 4: make that process as efficient as possible & document it (e.g. put into a content calendar, who responsible for what)Step 5: once comfortable, repurpose again into another medium on the channel you have chosen (e.g. video podcast → video snippets for LinkedIn)Step 6: repeat steps 3-5 until you find the mediums and frequency that get you the most traction, and work best for the platform you’ve chosen. Step 7: move onto the next platform for distribution (e.g. TikTok, blog etc.). Repeat steps 1-6Tune in for this week’s episode as we go through this and how you can scale your content production!Links To Mentioned Resources:Content Calendar TemplateYou can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

After a big week (and weekend!) George is a little worse for wear.He’s working hard as usual getting the word out about how The 5 Be’s Framework can help B2B Marketers!But we’re backing him to bounce back strong. With some “courage and strength” from his tea!The topic of discussion in this week’s episode is certainly solid and hopefully very helpful!We’re discussing what you should consider when choosing a content format and channel(s).Surprise, surprise. Our old friend, the dream customers concept comes up again.Check out this week’s episode now!You can find more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

The theme of this episode is…“High Value Content, Low Production Value.”High Value Content: Being Helpful (NOT being annoying!)Low Production Value: Kevin’s crumpled white t-shirts he likes to record in!Despite the visual impression of being a little rough around the edges, we talk about a pretty important framework and steps to developing content that is highly engaging.And it comes back to the overarching principle of Being Helpful with it. It’s so important to do this because that’s how you’ll build the trust needed in the relationships you need to establish with your audience.Tune into this week’s episode for more!Links To Mentioned Resources:The Content Marketing Institute - Joe PulizziSaaS Businesses: Drift, Alyce, metadata.ioChris Walker at Refine LabsDave GerhardtMetigySimo Ahava - “Manipulate Response Headers In Server-side Google Tag Manager” ArticleTodd Clouser from Refine LabsSixt Sponsored Road Trip Article In TimeOutYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!

Well, how did we end up here?George is on TikTok!…and it has some interesting thoughts about what George might be interested in…While he’s navigating that minefield, we manage to give you a quick overview of everything that’s to come this season:What can B2B marketers do to drive demand by being helpful?What’s involved in being helpful?Why does simply being helpful work?And how you can take that framework and apply it to the company you work in!Tune in this week as we start to build the framework for getting your content working for you.Links To Mentioned Resources:The Boomerang Effect - Tim ReidTemplate Questions For Getting To Know Your CustomersApple Podcast Reviews - Scroll Down To “Ratings & Reviews”You can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!Apple Podcast Reviews - Scroll Down To “Ratings & Reviews”

…And we’re back!Although the summer of George has not panned out as we hoped, there were big positives for us!While it was one overshadowed by the ongoing pandemic, we hope you’ve had a good break and are ready to get back into getting the best out of your B2B marketing!We start this year off discussing some key principles to focus on as we embark on 2022.So tune in as we talk about what we’re digging into this year in B2B marketing!Links To Mentioned Resources:theb2bplaybook.comYou can find transcripts, more helpful content and resources at theb2bplaybook.com. Sign up to our newsletter for the latest news and summary of the best content.If you enjoy the podcast. Would you kindly consider leaving a short review? It takes only a minute and helps make a big difference in getting those amazing guests! We also love getting your insights by reading the reviews!