Explore the power of building an education ecosystem and discover how leading brands like HubSpot and Segment have mastered this approach. Learn about the Five B Framework and how it can transform your marketing strategies. As we get into further areas of study, one such area to look further into is education ecosystems.Why do companies invest so much time into building an education hub? What are the benefits, and what are examples of good and bad ones?In this episode, we’re exploring those questions as well as how to go about building one for yourself.It’s the next level up on being helpful with your content. And one that has a lot of impact. But only if it’s right for your business!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Building an Education Ecosystem01:00 The Five B Framework Overview02:00 The Role of Education in Brand Building03:00 AI's Influence in Modern Marketing04:20 Real-world Examples: SAS Platform05:10 HubSpot and Segment as Leading Examples06:40 The Pain Points in B2B Marketing07:50 The Power of an Education Ecosystem13:30 Automating Knowledge for Business Growth14:50 The Benefits of an Education Ecosystem----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bincubator.com/-----------------------------------------------------S05 E106 - The B2B Playbook-----------------------------------------------------#b2b #b2bmarketing #digitalmarketing#b2bsaas

In this episode, we sit down with Adrian Fagerlund, co-founder of Linkby, to explore how his revolutionary ad-tech platform is changing the game for brands and publishers. Linkby connects brands with the world's most prestigious publishers in record time while focusing on performance and measurability.Learn how Linkby has scaled globally, their approach to trusted advisor sales, and why their reverse pitching feature is a game-changer.Tune in and learn:+ How Linkby helps brands scale content across major publishers+ The role of communities and referrals in driving growth+ Why trusted advisor sales lead to long-term successThis episode is a must-watch for marketers looking to stay ahead in content and PR innovation.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Meet Adrian Fagerlund and Linkby03:00 What Is Linkby? Revolutionizing Content and Advertising06:00 Overcoming the Chicken-and-Egg Problem in Startups09:00 Redefining Sales: Trusted Advisors, Not Just Sellers12:00 The Role of Team Alignment in Scaling Rapidly15:00 Lessons from Pedestrian.tv: A Foundation for Linkby’s Success18:00 Linkby’s Global Team Bonus System: Driving Collaboration21:00 The Power of Communities and Referrals in Marketing24:00 Performance PR: Working with Agencies and Affiliates27:00 Exploring Linkby’s Reverse Pitching Feature30:00 Feedback Loops: Improving Targeting and Aligning Teams33:00 What’s Next for Linkby: Products and Innovations38:00 Key Takeaways from the Conversation with Adrian Fagerlund-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E166 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #outbound #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

We’re thrilled to have Ryan Reisert on this episode of The B2B Playbook! Ryan is an outbound sales coach, go-to-market consultant, and author of "Outbound Sales, No Fluff." He shares the secrets behind Phone Ready Leads—a revolutionary system that increases connect rates while saving time.In this episode, we explore Ryan's journey, the math behind sales success, and how to align sales and marketing for greater efficiency. Ryan also breaks down his famous “buckets” process for prioritizing leads and how to catalogue your market to maximize results.Tune in and learn:+ Why connect rates matter and how to improve them+ The importance of shifting from lead gen to demand gen+ How to align sales and marketing for long-term growthThis episode is a must-watch for B2B marketers and sales teams ready to level up their outbound game.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Solving the Connect Rate Problem02:00 Ryan’s Journey into Sales and Marketing04:50 The Birth of Phone Ready Leads07:30 Understanding Sales as Math and Strategy10:20 Building Effective Lead Scoring Systems13:00 The Role of Technology in Outbound Success15:40 Shifting from Lead Gen to Demand Gen18:30 Navigating the Buyer’s Pyramid21:20 Aligning Sales and Marketing for Better Results24:00 The Power of Personalization in Outbound26:40 Training Reps for Consultative Outbound29:20 Cataloging the Market: Strategies for Success32:00 Creating a Unified Funnel for Sales and Marketing35:00 How to Build Trust Through Quality Conversations38:00 Final Thoughts and Call to Action-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E165 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #outbound #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

In this episode, we explore whether Reddit can truly serve as a powerful demand generation channel for B2B marketers.We dive into the potential of Reddit, why it’s gaining momentum in B2B, and how marketers can make the most of its unique community-driven platform. We also share real-life examples, common pitfalls, and strategies to test the waters on Reddit.Tune in and learn:+ How to determine if Reddit is right for your audience+ Why Reddit’s organic reach is exploding+ Practical tips for building trust and providing value on RedditThis episode is a must-watch for marketers who want to stand out and connect authentically with their dream customers.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Can Reddit Drive Demand Gen?03:00 The Five B's Framework Overview06:00 Why Reddit is Gaining B2B Momentum09:00 Evaluating Reddit for Your Dream Customers12:00 How to Be Genuine on Reddit15:00 Testing Messaging and Audience Alignment18:00 Reddit as a Resource for Marketers21:00 Organic Visibility and Longevity on Reddit24:00 Consultative Selling on Community Forums27:00 Common Mistakes Marketers Make on Reddit30:00 The Role of Self-Reported Attribution33:00 Real-Life Examples of Reddit Success36:00 Overcoming Reddit Ads Challenges39:00 Key Takeaways for B2B Reddit Strategies42:00 Closing Thoughts: Experiment and Learn-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E164 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing

Positioning is the ultimate tool for creating an outsized impact in your market. In this episode, we uncover how small B2B teams can use positioning to dominate their niche.We discuss practical frameworks, highlight CRM market leaders like Salesforce and HubSpot, and share actionable steps to sharpen your positioning strategy.Tune in and learn:+ Why positioning matters more than ever in B2B+ A 5-step framework to define and test your positioning+ Real-life examples of positioning done rightThis episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Key Ingredient for Outsized Impact02:00 What Is Positioning and Why It Matters04:00 Market Leaders and the Power of Positioning06:30 Examples of Great Positioning: Salesforce and Pipedrive08:30 How Positioning Shapes CRM Markets10:00 Steps to Define Your Positioning12:00 Leveraging the 80/20 Rule in Positioning14:00 Testing and Validating Your Positioning15:30 Lessons from the B2B Incubator16:30 Aligning Positioning Across Your Organization17:30 Leadership Buy-In and Scaling Your Positioning18:30 Final Takeaways on Positioning19:00 Closing Thoughts and Key Lessons19:10 How You Can Support the B2B Playbook19:20 Sign Off: Subscribe for More B2B Insights-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E163 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

This week we have artificial intelligence (AI) expert Drew Brucker show us how B2B marketers can use AI to get more done in less time - right now! Drew has combined his unique experience as a top-notch B2B marketer, photographer and creative with his passion for A.I. In this session, he shows us two ways that B2B marketers can use A.I. to increase their productivity AND the quality of their work today. Tune in and learn:+ the attitude marketers should have to A.I. if they want to get the most out of it + how to use A.I. to build an outbound sequence+ how to use Midjourney to create brand images your customers will love (at a fraction of the price)Drew very kindly walks us through LIVE examples of prompting frameworks you can steal to execute the same in your own business. Make sure you check out the screenshare from the 40 minute mark!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:03:30 AI's Practical Magic00:06:20 Harnessing AI for Marketing Efficiency00:15:00 AI's Role in Content Creation00:24:00 Crafting a Visual Narrative with AI00:27:00 AI's Role in Brand Storytelling00:30:00 Leveraging AI for Brand Consistency00:33:00 AI-Generated Creatives: A New Era00:39:00 Crafting Captivating AI-Generated Emails00:42:00 Perfecting Your Marketing with AI Iterations01:00:08 Crafting Detailed Prompts for Midjourney01:03:20 Generating and Iterating on Image Variations01:07:10 Communicating Realism in AI-Generated Imagery01:09:30 Leveraging Permutations in Image Generation01:13:48 Concluding Thoughts and Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS05 E129 - The B2B Playbook#b2b #b2bmarketing #aimarketing #b2bsaas #demandgeneration#B2BMarketing #DemandGeneration #MarketingStrategy #brandmarketing #midjourney

In this episode, we’re joined by Adam Holmgren, co-founder of Fibber and head of demand generation at Rillion. Together, we tackle the common myths surrounding demand generation, especially the idea that demand gen is simply lead gen in disguise. Spoiler: it’s not!We discuss how demand generation plays an essential role in bridging the gap between brand and sales, offering sustainable B2B marketing practices that drive real results. From the misconceptions about “creating demand” to the role of personal branding, we explore it all.Tune in and learn:+ The critical differences between demand gen and lead gen+ How to build brand awareness that’s sustainable and effective+ Why demand gen is the missing link between sales and marketingThis episode is a must-watch for any B2B marketer who wants to understand how to use demand generation to elevate their brand and drive revenue.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00:00 Introduction: Debunking Demand Gen Myths00:03:00 Demand Gen vs. Lead Gen: Clearing Up Confusion00:06:30 Building Brand with Demand Gen00:09:50 The 5 Stages of Awareness Explained00:13:10 Personal Branding in B2B Marketing00:17:00 The Role of Signals in Demand Gen00:20:30 Demand Gen as the Glue Between Sales and Marketing00:23:40 Beyond Attribution: Marketing Without Limits00:27:20 Capturing Existing Demand vs. Creating New Demand00:30:00 Addressing Criticism: Is Demand Gen Bad Marketing?00:32:30 Visualizing Marketing Touchpoints for Better Results00:34:00 Data-Informed Decisions in Modern Marketing00:36:50 Performance Marketing vs. Demand Gen Approaches00:39:10 Adopting a Consultative Go-To-Market Strategy00:41:40 Final Thoughts and Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E161 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing

In this episode, we break down our live SEO experiment and show how we went from zero to ranking #1 on Google for a high-intent keyword – "demand generation course" – in just 67 days. We're sharing the exact steps we took, from building a winning landing page to leveraging powerful backlinks. Special guest Sam Dunning, B2B SEO expert, walks us through the key elements that drove our success, offering actionable insights for marketers at all levels.You'll discover how to optimize your SEO strategy for maximum revenue impact, how to outcompete big brands in search rankings, and why 'money keywords' are essential for driving high-quality traffic and leads.Tune in and learn:+ How we ranked #1 in just 67 days for a competitive SEO keyword+ The exact process we used to build effective backlinks+ Why optimizing your landing page is critical for SEO successThis episode is a must-watch for any B2B marketer looking to level up their SEO game and drive more revenue for their business.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: The SEO Experiment04:05 Ranking #1 in Just 67 Days07:50 Beating Competitors with SEO11:43 Building a High-Impact Landing Page15:35 Why Money Keywords Matter for Demand Gen20:00 Boosting SEO with Backlinks24:10 Leveraging Internal and External Links29:13 Optimizing Your Content for Search Engines32:37 Using Media to Enhance Your SEO Strategy36:12 Maximizing SEO for Sales Enablement39:13 Why Consistent SEO Effort is Key to Success41:24 Future SEO Strategies: Scaling for Growth43:07 Conclusion: Key Takeaways and Final Thoughts-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E160 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPHow We Ranked #1 for Our B2B KeywordsIn this episode, we’re diving into a live SEO experiment to see how fast we can rank for our money keywords, and you’ll learn the exact steps we take to do it.We’ve got SEO expert Sam Dunning on board to guide us through competitor analysis, keyword selection, and building an optimized page to rank on Google.Tune in and learn:+ How to choose money keywords that convert+ On-page SEO techniques that drive results+ How to leverage backlinks and internal linking for faster rankingsThis episode is a must-watch if you want to drive more traffic and leads to your business by ranking for the keywords that matter most!-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:48 Sam Dunning’s SEO Strategy for Ranking Keywords02:10 Case Study: Ranking “B2B SEO Agency” in 90 Days05:18 Choosing Money Keywords: Demand Generation Course07:39 Competitor Analysis: Cognism and CXL10:40 Keyword Strategy: Course vs Program12:30 Page Structure and On-Page SEO Basics15:55 Crafting the Perfect Meta Title and Description18:50 Creating a High-Converting Hero Section22:12 Internal Linking: Boosting Crawlability and SEO26:20 Leveraging Backlinks: Quick Wins for Authority30:15 Using FAQs to Overcome Objections and Build Trust34:10 Monitoring and Optimizing Over Time37:45 Lessons Learned from Sam’s SEO Journey41:12 Key Takeaways and Next Steps-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/the-b2b-incubatorS06 E159 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #seo #b2bseo

Stop losing customers because of a bad user experience. Try Mouseflow for free and get a free extended trial at https://bit.ly/3MHC6qPThis week we go into why your demand generation program isn’t driving the results you need and what you can do to fix it.We’ve spent years working with B2B marketing teams of all sizes, and there are 5 common reasons we keep seeing demand generation programs fall short. Whether you’re missing out on knowing your ICP, not leveraging subject matter experts, or failing to align with sales, we’re here to guide you through it step by step.Tune in and learn:+ Why deeply understanding your ICP is critical to success+ How to build trust using subject matter experts in your content+ How to stay consistent and measure your results properlyThis episode is a must-watch if you’re struggling to get the most out of your demand generation efforts. We’ll show you how to fix the top 5 issues and get your program back on track.-----------------------------------------------------SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybookSUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/GET the latest CONTENT: https://theb2bplaybook.com/-----------------------------------------------------00:00 Introduction: Why Demand Generation Fails00:48 Overview of the 5 Bs Framework01:45 Reason 1: Not Understanding Your ICP04:30 The Importance of Qualitative Research06:00 Reason 2: No Subject Matter Experts08:50 Why Trust is Built on Expertise10:45 Reason 3: Lack of Systems and Consistency12:30 Building a Content Repurposing System14:10 Demand Generation Takes Time16:00 Reason 4: Poor Measurement of Success18:30 Leading vs Lagging Indicators19:45 Reason 5: Misalignment Between Sales and Marketing21:30 Feedback Loops Between Sales and Marketing23:00 Reason 6 (Bonus): Lack of Patience24:40 Final Thoughts and Key Takeaways-----------------------------------------------------👥 Are you a B2B marketer in a small team??💰 Need to bring in more revenue for your company (so sales and your boss love you??)Get the:🔹 strategy🔹 templates🔹 toolsSo you have everything you need to drive more revenue for your brand.See why other B2B marketers like you love The B2B IncubatorCheck out: https://theb2bplaybook.com/demand-generation-courseS06 E158 - The B2B Playbook#b2b #b2bmarketing #demandgeneration #demandgen #b2bsaas #revenuemarketing #MarketingStrategy #leadgeneration #b2bcontentmarketing #salesandmarketing