Earn Your Happy

Social media ads and traditional PR can be so expensive these days that you have to think outside the box when it comes to getting your name out there, especially as a startup. Lauren and I share ten creative ways that we’re using to get people talking about Lite Pink. We discuss why we love text lists, creating opt-ins for Earn Your Happy listeners, and why I decided to write a book while simultaneously launching Lite Pink. I talk about where I see alot of early entrepreneurs get stuck and why it’s more important to just put something out there instead of constantly tinkering with it until it’s ‘perfect.’ Lauren and I also touch on how we’re working on overcoming negative self-talk and constantly comparing ourselves to other brands who seem to have it all figured out. Note to self: no one actually does!    IN THIS EPISODE, WE TALK ABOUT: Recharging on a girls trip in Napa  Getting strategic about a podcast tour to reach adjacent audiences  Utilizing text lists for R&D  The importance of tangible in-person experiences  The crossovers and differences between my personal brand and Lite Pink What we’re most excited about when it comes to launching an app  Getting into the TikTok space  Accepting that you can’t excel at everything    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Chris and I have noticed this big cultural shift from the hustle and grind mindset to letting things flow and take their natural course. Which one is better? Like most things, I think it’s best to exist somewhere in the middle of the two extremes. We talk about learning how to hustle with boundaries, giving yourself at least one day a week to be present, and practicing intentional planning. There are moments and seasons when you’re going to have to give it your all, but recognize that you and your team need time to recharge afterwards. Chris and I share how we’ve found the balance of hustle and flow and our advice for avoiding burnout as an entrepreneur.    IN THIS EPISODE, WE TALK ABOUT: Figuring out what moves the needle and what’s not worth your energy  Maintaining your morning routine during a busy season  The massive, exhausting hustle that’s behind every accomplishment  Why you need to make your decision and then release it  What we do to rest and recover after a launch    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text DINNER to 310-421-0416 to be considered for a spot at our cancer research fundraiser dinner event.  Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   CONNECT WITH CHRIS Follow Chris: @chriswharder Visit Chris’ Website: https://chrisharder.me  Listen to The Chris Harder Show 

Jordan Lee Dooley is back to catch up on everything that’s been going on since she was last on the show for Episode 436! Jordan is a national bestselling author, speaker, founder and CEO of the Own It Academy, and host of the top-rated SHE podcast. She just came out with her latest book, Embrace Your Almost: Find Clarity and Contentment in the In-Betweens, Not-Quites, and Unknowns, which is perfect for the season of business that I’m in right now. It’s meant for the person who's like, geez, I've done everything right, and things still seem to be going wrong. Sound familiar? Because I know I can definitely relate.    We discuss how to make peace with setbacks and unmet expectations, the role that adversity plays in our ability to gain clarity, and how to cultivate a life that you really like. Jordan shares some projects that have been healing and opening her mind to life outside of her business, and she offers suggestions for how other overachievers can find hobbies that they love. We touch on why it’s so important to lean into taking care of your well-being and get out of your bubble. Jordan has so much wisdom from what life is like when you’re in limbo, so listen in to hear more of her story.    IN THIS EPISODE, WE TALK ABOUT: Knowing when it’s time to let go of a good thing  Creating healthy boundaries Making the middle less miserable  The difference between complacency and contentment  Finding tangible ways to serve yourself and your community  The benefits of picking up a new hobby (or revisiting one that’s fallen to the wayside)  How to see other people’s success as inspiration for what's possible, not just a reminder of what you haven’t achieved yet    RESOURCES Thanks to Jenni Kayne for sponsoring Earn Your Happy. Get 15% off your first order at jennikayne.com and use my code LORI at checkout.  Thanks a Little Passports for supporting my show. Little Passports is offering new customers 20% off when you go to littlepassports.com/lori. Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH JORDAN  Follow her on Instagram: @jordanleedooley Follow her on TikTok: @jordanleedooley  Visit her website: jordanleedooley.com   Buy her book:  Embrace Your Almost: Find Clarity and Contentment in the In-Betweens, Not-Quites, and Unknowns Listen to SHE with Jordan Lee Dooley    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   ABOUT JORDAN Jordan Lee Dooley is a National Bestselling Author, Speaker, Founder/CEO of the Own It Academy, and Host of SHE, a top rated podcast for women. Her trajectory started with a small Etsy shop she started in college, and now her mission is to help women live their purpose and create a livelihood doing what they love so they can leave a legacy. She also sits on the Board of Advisors for Liberty University’s School of Business, and has been featured on Forbes, Inc Magazine, SUCCESS Magazine's 30 Under 30 List, and more. Jordan is an Indiana native, an advocate of working in your slippers, and happily married to her college sweetheart, Matt.

I’ve definitely been guilty of deciding on something and then not fully committing to it, and let me tell you, it’s not a good feeling. Now, once I decide on something, I attach someone and something to it. I have an accountability partner and put my money where my mouth is, literally and figuratively. I’m sharing why making true commitments are so important and a few tools that I rely on when life comes at me and I’m really tempted to sell out my dream. If you know that deep down inside you’re not committed to something, it’s never going to happen. So, what’s stopping you?    IN THIS EPISODE, WE TALK ABOUT: The meaning of the word ‘decide’  Tony Robbins’ analogy for commitment that really resonates with me  Truly investing in your dreams and practicing integrity  Getting out of the instant gratification cycle  Why having an inner dialogue and coaching yourself actually helps and works   RESOURCES Thanks to Indeed for supporting Earn Your Happy. Go to indeed.com/happy to redeem a $75 sponsored job credit.  Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

Lauren and I are back with another BTS of building a business from the ground up! We’re talking all about female investors and building strategic partnerships. I share the moment that I realized that I wanted to expand the mission of Lite Pink and build this company with other powerful women. We discuss how to reach out to investors who bring value, audience, platform, skillset, and enthusiasm to your vision, and the role that their investment plays in your accountability and persistence. We also chat about why I decided to raise money instead of going the self-funded route and give a sneak peek at other conversations that you all can expect from upcoming episodes in this series.  IN THIS EPISODE, WE TALK ABOUT: When I realized that for the right investor, it will never be the ‘wrong time’ to invest in Lite Pink My bring-me-to-your-knees moment of gratitude  The criteria that I have for bringing someone on as an investor  How my investors support me in ways beyond their financial contribution  When Lauren fully realized the mission, impact, and vision of Lite Pink    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

If nothing was considered unrealistic or impossible, what would you want out of life? This question came up in a book that I’m reading, The Rhythm of Life by Matthew Kelly, and Chris and I discuss exactly what our answers are to that question. We’ve been putting so much thought into what it means to build a life that we love and what needs to happen in order to achieve that. Really getting clear about your answer to this question will help support and guide you when making bold and scary dream-building decisions. We also talk about the importance of taking on challenges and knowing when to close the chapter of something that you’ve outgrown.    IN THIS EPISODE, WE TALK ABOUT: Why I was inspired to ask Chris what he wants out of life What we’re ultimately working towards  How challenges make you happy  Income opportunities that we chose to leave because they didn’t stretch us anymore  An exciting charity dinner that you can get involved with    RESOURCES Text DINNER to 310-421-0416 to get more information about the amazing charity dinner event that we’re going to be at with other extraordinary people.  Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LORI Follow Lori: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   CONNECT WITH CHRIS Follow Chris: @chriswharder Visit Chris’ Website: https://chrisharder.me  Listen to The Chris Harder Show 

I recently met today’s guest at a dinner and knew that I had to have him on the show to share his story with you all. Keith Yackey is the founder and creator of Married Game and helps men win back their wife’s attraction so she will want to initiate sex again. He tells it like it is and has a proven formula to help couples get back the spark they had at the beginning of their relationship. Keith shares how he came up with Married Game and breaks down his signature five dial process. We discuss why women need to prioritize themselves, how his mindset about marriage has totally shifted, and the importance of discipline. Plus, we share our advice for women who feel like they can’t find their match and how to date as an alpha female.    IN THIS EPISODE, WE TALK ABOUT: Why you need to work on yourself first to show up as the best version for your partner  The wakeup call that Keith’s wife gave him five years ago  Stepping into his role as a father  Finding a power balance in your marriage  Where compromise comes into play  Self-discipline and the 75 Hard challenge   RESOURCES Big shout out to Avast for supporting Earn Your Happy. Learn more about Avast One at avast.com.  Thanks to Better Help for supporting Earn Your Happy. For 10% off your first month, go to betterhelp.com/lori.  Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH KEITH Follow Keith: @keithyackey  Visit the Married Game website: marriedgame.com    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   ABOUT KEITH Keith Yackey is the founder and creator of MarriedGame.com. When his wife left him 5 years ago, he realized that he was the problem and that his wife was no longer attracted to him. Since getting her back, Keith has dedicated his life to teaching men how to get their wives to want to have sex with them again. By doing one simple thing, becoming the most attractive version of themselves. 

Lindsey Schwartz is back on the show to discuss how we can better support ourselves and make the journey to reaching our goals more fun. We talk about ways that we’ve supported each other in the past, common mental blocks that come up when we ask for help, and some exciting news about how we’re holding each other accountable during the writing process of our upcoming books. We’re sharing how to re-imagine your scary, daunting goals as something that can be joyful and encouraging with the people who lift you up.    IN THIS EPISODE, WE TALK ABOUT: What support can look and feel like  Turning support into something multifaceted  Recognizing the thought patterns that come up when you ask for help How I wrote 8 chapters in one week with the help of my friend Heidi Our plan for making the writing process more fun, efficient, and supportive    RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LINDSEY Follow Lindsey: @llindseyschwartz Follow Powerhouse Women: @powerhouse_women Visit the Powerhouse Women website: powerhousewomen.co   CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   ABOUT LINDSEY Lindsey Schwartz is a best-selling author and the founder of Powerhouse Women. Fiercely committed to supporting other women, Lindsey invests her time in mentoring women and girls of all ages—from high achieving entrepreneurs to high school students. She’s also an investor in female-founded companies including beverage brand Lite Pink.   After seeing numerous women in her life stop short of pursuing their own entrepreneurial dreams because of fear and self-doubt, she saw the need for more honest conversations about the ups & downs of entrepreneurship in order to show women that they don’t have to have it all together to get started. From there, the Powerhouse Women community, annual event, and podcast were born, with the motto that we're not meant to do business (or life) alone!

Because this is my first time launching something in the product-based space, managing my expectations hasn’t been the easiest. Between timelines getting thrown out the window, working with multiple teams, and creating all kinds of contracts, Lauren and I have learned how to get super clear about what we can offer and what we need. Through this whole process, we’ve lived by the mantra that everything happens to us for a reason, and it’s helped shine some light on really difficult times. Today, we’re talking all about setting boundaries, silver linings of obstacles and hard conversation, and why it’s so important to be a vulnerable leader.    IN THIS EPISODE, WE TALK ABOUT: Navigating collaboration with new teams  Being open and upfront about you capabilities and expectations  How to be considerate, yet forward when you need answers  How specific deadlines have added structure to our workflow  Valuing when people go above and beyond for you  Why it’s a blessing in disguise that we didn’t launch when we planned to last fall  Building momentum before a launch  How Lauren supports me in my role as a public-facing CEO   RESOURCES Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH LAUREN Follow Lauren: @thelivelylo    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business

As we wrap up Women’s History Month, I couldn’t think of a better person to have on the show than Jaclyn Johnson to talk all things venture capital and showing up for women in business! It’s been almost four years since I’ve had Jaclyn on, and I’m in awe of everything she’s accomplished in that time. She’s the founder & CEO of Create & Cultivate, as well as her latest project, New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies.    We talk about how she stays motivated, her experience with selling her company, and the importance of setting boundaries. We also discuss how to overcome rejection, her advice for pitch meetings, and details on some of the amazing companies that she’s backing. No matter where you are in your entrepreneurial journey, Jaclyn has so much wisdom and inspiration to share with you all in today’s episode!    IN THIS EPISODE, WE TALK ABOUT: How to tell when it’s time to start a new venture  Her experience with selling her business  When she started to see real results in Create & Cultivate  Creating mutually beneficial relationships  Breaking the cycle of women being pushed out of venture capital  Opening up conversations about building generational wealth  Her take on web3 and NFTs What she wants all women in business to know about raising money    RESOURCES Thanks to Splendid Spoon for sponsoring Earn Your Happy. Go to splendidspoon.com/lori for $50 off your first box when you subscribe to the Breakfast, Lunch + Reset Plan, or the Breakfast, Lunch, Dinner + Reset Plan Thanks to Issuu. Sign up for a premium account and get 50% off at issuu.com/podcast and use promo code LORI.  Check out Jaclyn’s podcast recommendations: How I Built This and Modern Finance  Sign up for The Spritz newsletter at litepink.com! Text PODCAST to 310-496-8363 for updates and a chance to be featured on the show!   CONNECT WITH JACLYN  Follow her: @jaclynrjohnson  Follow New Money Ventures: @newmoneyventures  Learn more about New Money Ventures: newmoneyventures.co  Buy her book, WorkParty: workparty.com/book  Listen to WorkParty podcast    CONNECT WITH LORI Follow me: @loriharder Follow Lite Pink: @drinklitepink Follow Earn Your Happy: @earnyourhappy Follow Girlfriends & Business: @girlfriendsandbusiness Listen to Girlfriends & Business   ABOUT JACLYN Jaclyn Johnson created her career. A powerhouse entrepreneur, by the time she was 28, Johnson had sold her first business, invested in multiple female-owned startups and launched her second multi-million dollar company, Create & Cultivate. Johnson recognized a gap in conversations, resources, events and community for female millennial entrepreneurs and responded with a solution, Create & Cultivate, the wildly popular media platform and nationwide conference. In the process, Jaclyn’s own work-life philosophy, built on the cornerstones of female empowerment, hustling-hard and innovation have propelled her voice to the forefront of the discussion on workplace equality, a new thought-leader for millennial women and Gen-Z-ers on the career come up. This passion for supporting female entrepreneurs has sparked her latest endeavor, New Money Ventures; a venture capital firm and brand studio on a mission to fund and build the next generation of game-changing, female-led companies.  Named a Forbes 30 Under 30, an Adweek Disruptor and profiled in Fast Company, the LA Times, Entrepreneur and more, Johnson has earned her way to the frontlines of a workplace revolution at a time when change-agents and disruptors are flexing real influence.