Lauren and I are back with another BTS of building a business from the ground up! We’re talking all about female investors and building strategic partnerships. I share the moment that I realized that I wanted to expand the mission of Lite Pink and build this company with other powerful women. We discuss how to reach out to investors who bring value, audience, platform, skillset, and enthusiasm to your vision, and the role that their investment plays in your accountability and persistence. We also chat about why I decided to raise money instead of going the self-funded route and give a sneak peek at other conversations that you all can expect from upcoming episodes in this series.

IN THIS EPISODE, WE TALK ABOUT:

When I realized that for the right investor, it will never be the ‘wrong time’ to invest in Lite Pink
My bring-me-to-your-knees moment of gratitude
The criteria that I have for bringing someone on as an investor
How my investors support me in ways beyond their financial contribution
When Lauren fully realized the mission, impact, and vision of Lite Pink

RESOURCES

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CONNECT WITH LAUREN

Follow Lauren: @thelivelylo

CONNECT WITH LORI

Follow me: @loriharder

Follow Lite Pink: @drinklitepink

Follow Earn Your Happy: @earnyourhappy

Follow Girlfriends & Business: @girlfriendsandbusiness

Listen to Girlfriends & Business

866. How We Chose & Courted Our Female Investors And Developing These Strategic Partnerships