The Boss Mom Podcast

At BossMom, we’re not about polished facades, we’re about naming the messy, hilarious, and deeply real parts of building wealth and impact as moms. In this episode, Dana and her friend Robyn Crane mix laughter with truth-telling. From thrift-store finds to money mindset shifts, they get real about over-giving, setting boundaries, and why wealth and generosity go hand in hand. If you’ve ever wondered whether you can be both generous and wealthy, this conversation is your reminder that you can, and that’s how you help more people. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/mindset/money-mindset-for-moms-with-robyn-crane/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: Why so many moms fall into the cycle of over-giving and undercharging How Robyn moved from $47,000 in debt to building a thriving business The mindset shifts that separate six-figure earners from seven-figure ones Why wealth and generosity are not opposites, but partners How to surround yourself with people who help you borrow belief until it’s your own If Robyn’s story resonated with you, go connect with her and take advantage of her free book, Make More Money, Help More People. It’s full of stories and practical strategies to help you shift your money mindset and start building the life and business you truly want. And if you’re ready to take things even further, check out her virtual event, Position Yourself for Profits. It’s a powerful space to clarify your message, attract the right clients, and grow your business with confidence. Because when moms grow, the ripple effect changes everything. Connect with Robyn here: LinkedIn: https://www.linkedin.com/in/robyncrane/ Facebook: https://www.facebook.com/bizgrowth4women Instagram: https://www.instagram.com/robyncrane/ Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re not here to teach you how to “balance it all.” We’re here to name what’s real—so you can build a life and business that actually fits who you’re becoming. In this episode, Dana shares a deeply honest reflection about what she calls burdensome abundance—those seasons where everything you asked for is showing up at once… and it’s just too much. It’s not because you’re failing. It’s because you’re expanding. You’ll hear how Dana talks to her nervous system in those stretched-too-thin moments, why emotional whiplash is often part of growth, and what it really means to expand your capacity—not just to stay calm, but to stay connected to what matters most. This isn’t an empowerment pep talk. It’s a mirror. And if you’ve been feeling both grateful and exhausted, this is your permission to feel it all—and keep going anyway. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/uncategorized/mom-entrepreneur-mindset-shift/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: The truth about burdensome abundance (and why it’s not a bad thing) What Dana tells her nervous system when everything feels like too much How to expand your capacity to love, lead, and hold more—without curating every moment Why overwhelm doesn’t mean you’re broken—it often means you’re growing How to know whether you’re carrying too much or just carrying what matters Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. If you’ve ever wondered why people love your content but don’t buy, this episode is for you. Dana dives into the concept of hesitant buyers, those amazing potential clients who are just one or two steps away from saying yes. Instead of chasing perfect clients or spending all your energy on people in survival mode, she shows you how to focus on the sweet spot in the middle. With practical insights, real stories, and a whole lot of encouragement, you’ll learn how to build trust, inspire belief shifts, and guide hesitant buyers into becoming paying clients without ever feeling salesy. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/uncategorized/a-bossmom-guide-to-turning-hesitant-buyers-into-paying-clients/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ What the Ideal Client Scale is and why most of your effort should focus on hesitant buyers. ✨ The four buying decisions every client has to believe before they purchase. ✨ The BossMom Triad (hope, belief shifts, objections) and how to use it in your sales and marketing. ✨ Why telling your stories (scars, not wounds) is one of the most powerful ways to create trust. ✨ How to stop wasting energy on the wrong people and start turning hesitant buyers into paying clients with confidence. Remember, you don’t have to talk louder to get clients, you just need to talk smarter. When you focus on hesitant buyers, the ones who are curious, hopeful, and almost ready, everything changes. And if you want extra support, community, and tools to help you along the way, check out BossMom+ or give Nurture to Convert AI a try. Both are designed to make your marketing easier, clearer, and way more effective. I heart your face, and I can’t wait to see you turning hesitant buyers into clients who say yes. Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana opens up about the 8 hard truths she learned while growing a business as a mom. From battling shiny object syndrome and imposter syndrome to realizing that clarity comes from action not overthinking. She shares the raw and honest lessons and how those lessons can give you clarity, confidence, and momentum in your own business. You don’t need a perfect plan to start growing a business, you just need the courage to take the next step and the tools that fit into your life as a mom.  Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/mindset/8-hard-truths-i-learned-as-a-mom-growing-a-business/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ Why there’s never a “perfect time” to start growing a business and what to do instead ✨ How “doing it all” actually holds you back (and what real strategy looks like). ✨ The power of the 80/20 rule and how it can transform your productivity. ✨ Why shiny object syndrome isn’t the real problem, patience is. ✨ How clarity actually comes from action, not from overthinking or waiting. Success doesn’t come from doing more it comes from doing what matters and making it easier to stay consistent. That’s why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it’s about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana shares how Boss Moms can harness AI to simplify content creation, get visible faster, and stay consistent without burning out. You’ll discover why visibility needs to come first, how to map your messaging so you always know what to say, and how to use AI to turn your ideas into ready-to-post content in minutes. Whether you’re struggling to find the time, overthinking every post, or feeling stuck in planning mode, this conversation will help you see that you don’t need more hours in your day, you need a smarter way to market. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/content-strategy/ai-powered-marketing-strategy-for-boss-moms/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ Why visibility should be the foundation of your marketing strategy ✨ How a Messaging Map can remove the guesswork from content creation ✨ The simple way to say the same thing in different ways for stronger brand recognition ✨ How AI can help you create more content in less time without losing your authentic voice ✨ A behind-the-scenes look at how Nurture to Convert AI works and what it can do for your business You don’t have to be everywhere online to grow your business, you just need the right tools and a system that works with mom life, not against it. The Nurture to Convert system and Nurture to Convert AI are designed to help you map your message, create content faster, and show up consistently without the stress. Your audience is ready to hear from you. Now it’s just about making it easier for you to be seen. Check out nurturetoconvert.ai and see how simple your marketing can be. Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this heartwarming and honest episode, Dana opens up about a topic that many entrepreneurs quietly struggle with, the fear of success, and how it nearly stopped her from launching her latest creation, NurtureToConvert.ai. After a decade of running Boss Mom and helping thousands of women grow their businesses, Dana found herself overwhelmed, procrastinating, and emotionally drained just days before her big launch. She shares the behind-the-scenes story of navigating self-doubt, confronting her fear, and ultimately choosing courage over perfection. This episode is a powerful reminder that even experienced business owners face resistance and that launching something new often requires more emotional bravery than strategy. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/mindset/the-fear-of-success-is-real/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ What the fear of success really looks like and why it can be just as paralyzing if not more than the fear of failure. ✨ How to recognize emotional resistance before launching and why procrastination isn’t always about laziness. ✨ Ways to work through launch anxiety ✨ The importance of community and self-awareness when navigating fear, vulnerability, and business growth. ✨ How NurtureToConvert.ai was created, what it does, and how it can help you clarify your messaging and launch with more confidence. This episode is for anyone who’s ever hesitated at the finish line, questioned their relevance, or felt the weight of their own potential. Remember that fear doesn’t mean you’re not ready it means you’re human. And you don’t have to let fear decide the direction. Tune in, take what you need, and get ready to launch that thing you’ve been sitting on.💕 Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this heartwarming and honest episode, Dana is joined by a very special guest—her 10-year-old daughter, Jordan, for a behind-the-scenes conversation about life, business, and what it’s really like growing up with a work from home mom. What starts as a casual chat quickly turns into something much deeper as Jordan shares her journey of starting her own press-on nail business, making $200 in a week, and learning the art of hustle from watching her mom in action. They talk about everything from sales skills and creativity to work-life balance, mom guilt, and the difference between corporate and entrepreneurial parenting. You’ll hear how Jordan views work, what inspires her, and how Dana’s business journey has shaped the way her daughter sees the world, and her own potential. This episode is a powerful reminder that our kids are always paying attention, and that by showing up authentically as passionate, purpose-driven moms, we’re planting the seeds of confidence, leadership, and possibility in the next generation. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/motherhood/what-its-like-having-a-work-from-home-mom/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ What it’s really like to be raised by a work from home mom ✨ How kids absorb business lessons just by watching their parents work ✨ The surprising ways entrepreneurship can inspire children to lead ✨ How to shift from mom guilt to meaningful connection ✨ Why encouraging your child’s interests, no matter how unconventional, can unlock lifelong skills A Note for Work From Home Moms: If you’ve ever questioned whether you’re doing enough, whether your kids understand the “why” behind your late nights and launch weeks, this episode is your reminder: they see you. They see your passion, your persistence, and your purpose. And whether they say it or not, they’re learning from you every single day. So take a deep breath, give yourself some grace, and know that being a work from home mom is one of the most powerful roles you’ll ever play. You’re not just building a business, you’re building a legacy.💛 Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. Let’s face it, writing sales emails can feel awkward, overwhelming, and sometimes downright ineffective. In this episode, Dana shares a refreshing and practical perspective that will completely change the way you approach sales emails in your business. Originally recorded as a BossMom+ micro coaching session, this conversation dives deep into the real psychology behind why people buy, and how your emails can either invite action or accidentally shut the door. You’ll learn the difference between emotionally compromised and egotistical buyers, how to use inline mentions to sell without selling, and why your job isn’t to close the sale in the email but to open the door with clarity, connection, and confidence. Whether you’re just starting to build your list or you’ve been emailing for years, this episode will help you simplify your email strategy and write with more purpose and ease. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/sales-marketing/a-bossmom-guide-to-writing-sales-emails-that-convert/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ Why most sales emails don’t work and what to do instead ✨ How to structure nurture and sales emails that build trust and convert ✨ What inline mentions are (and how to use them to increase sales) ✨ How to speak to your audience based on their decision-making mindset ✨ The surprising truth about what really moves people to buy If this episode lights a fire under you, just know it came from one of the many live trainings inside BossMom+, our low-cost, high-value private community. If you're craving more support, deeper strategy, and content that actually moves your business forward, we’d love to welcome you in. 💛 Join us at bossmom.com/join Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this powerful episode of the Boss Mom Podcast, Dana Malstaff dives deep into a surprising truth: your constant search for the perfect messaging might actually be what’s holding you back. If you’ve ever felt the rush of an a-ha moment, only to realize days (or weeks) later that you still haven’t launched, posted, or sold anything, this one’s for you. Dana unpacks the concept of the messaging trap, the real cost of overplanning, and how your finite motivational energy is getting used up before you ever hit publish. She shares how smart tools, especially AI, can help you skip the overwhelm and finally move from clarity to conversion. If you’re tired of being stuck in strategy mode, this episode is your permission slip to simplify and scale. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/time-productivity/the-messaging-trap/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ What the “messaging trap” is and how it keeps entrepreneurs stuck in planning mode instead of taking action. ✨ Why a-ha moments feel productive but rarely lead to revenue and what to do instead. ✨ How motivational energy works (and why moms need to protect it like gold). ✨ The powerful role AI can play in your business, especially for writing sales pages, emails, and content faster. ✨ Why implementation not perfection is the secret to getting visible and making money. Ready to ditch the messaging trap and start seeing real results? Your clarity deserves action and you don’t have to do it alone. Head to nurturetoconvert.com to explore the tools that can help you move faster and smarter. And don’t forget to visit bossmom.com/futureme to check in with your future self before your next big move. You’ve got this, Boss Mom. 💛 Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this powerful episode of the Boss Mom Podcast, Dana Malstaff gets real about what self-discipline looks like for busy, unpredictable mom life. She shares how discipline doesn’t have to be rigid or perfect, instead, it’s about creating small, non-negotiable habits that make you feel good and help you hit your goals. From living in the messy “liminal space” to doing squats while your coffee brews, you’ll learn how to build self-discipline your way, even when you’re juggling kids, business, and everything in between. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/uncategorized/simple-self-discipline-tips-for-moms/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ What self-discipline really means for moms — and why it’s different from old-school rigid routines. ✨ Why the “liminal space” feels so hard and how to navigate that in-between stage of who you are now and who you want to be. ✨ How to create small daily habits that stick — even with unpredictable schedules. ✨ Ways to make discipline feel good (so your routines become non-negotiable because you love them, not because you “should”). ✨ The power of choosing just ONE focus habit and letting it ripple out to transform other parts of your life. Trust yourself, take the next small step, and let your self-discipline carry you closer to the goals you dream about. Start building the self-discipline you need to hit your goals, map out who you want to become at bossmom.com/futureme. You’ve got this! 💛 Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com