The Boss Mom Podcast

Dana Malstaff
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Dec 11, 2025 • 28min

Navigating Vulnerability: What to Share and When

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana breaks down the critical difference between sharing that builds your business and sharing that kills sales. She explores the concept of wounds versus scars—why sharing too soon can make customers back away, and how waiting for the lessons to crystallize creates content that converts. From her own experience with grief tanking her revenue to learning when vulnerability becomes a powerful teaching tool, Dana gives you the framework to know exactly what to share online and when to share it. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/uncategorized/vulnerability 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ The relatability factor: what makes content connect versus what pushes people away ✨ Wounds vs. scars: the critical framework that determines if your vulnerability builds or tanks sales✨ Why "monetizing your healing" sabotages your business (and what to do instead) ✨ The two questions to ask before sharing anything online ✨ How to know when shame has transformed into a lesson worth teaching ✨ Why your audience isn't the same as your inner circle (and why that matters) Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.comhttps://bossmom.com
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Dec 4, 2025 • 50min

How to rewire your brain to achieve more and less time

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Dr. Shannon Irvine to explore why your brain actively works against your business growth—and how to rewire it. From hitting invisible revenue ceilings to the "I'll just do it myself" trap that keeps mom entrepreneurs stuck, Shannon shares the neuroscience behind why all your strategies aren't working. She reveals how limiting beliefs programmed in childhood create subconscious patterns that sabotage success, and walks through her proven 67-day framework for building new neural pathways that make scaling, delegating, and wealth feel safe. You don't need more hustle or willpower—you need to understand how your brain works and intentionally rewire it for the success you're building. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/mindset/shannon-irvine/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Why your brain perceives growth as a threat—and how that creates invisible revenue ceilings ✨ The neuroscience behind procrastination, perfectionism, and the "I'll just do it myself" trap ✨ How childhood programming creates limiting beliefs that sabotage your success (without you even knowing it) ✨ Why you can't out-hustle your subconscious patterns—and what actually works instead ✨ Dr. Shannon's 67-day framework for rewiring your brain to make scaling, delegating, and wealth feel safe ✨ How to shift your identity from "doer" to "leader" so you can finally scale beyond your personal capacity ✨ Why skepticism is the only thing standing between you and your next level Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com
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Nov 26, 2025 • 21min

Finding Focus Amidst the Chaos of Motherhood

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana addresses the spiral every mom entrepreneur knows too well: when your brain has 80,000 tabs open and everything feels equally important. She reveals how we condition everyone around us to need us, making it impossible to prioritize effectively. Dana introduces the FEE test and ROI framework to help you distinguish between being busy and being productive, shares why not all time with your kids has the same value (and why that's okay), and explains the three-step process to pull yourself back when you're overwhelmed. From the guilt of wasted time to the reality of managing multiple "babies" in your business, she gets honest about what it takes to stop spiraling. You don't need a perfect system—you just need clarity on what actually moves the needle. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/articles/chaos-of-motherhood/ 📚 Want more conversations like this? Browse our full library of articles: → https://bossmom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/27 It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Why moms become "the rock" everyone depends on—and how that conditioning makes it impossible to prioritize effectively ✨ The FEE test framework (Financial, Environmental, Emotional) for making strategic decisions about where your energy goes ✨ How to calculate ROI on everything in your life—yes, even time with your kids—to figure out what actually moves the needle ✨ Why burning yourself out on tasks that feel productive doesn't move your business forward (and how to spot the difference) ✨ The "ten babies at once" problem and why you can't sustain high-intensity focus across multiple priorities simultaneously ✨ The 3-step process to pull yourself back from spiraling: identifying priorities, calculating ROI, and choosing your biggest lever ✨ Why your body will protect you from burnout if you keep exhausting yourself on the wrong things—and what to do instead Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com
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Nov 15, 2025 • 32min

Why Starting a Business Might Be the Best Parenting Move You'll Ever Make

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. Dana and Krista get real about why starting a business might be the smartest parenting move you'll ever make—not just for the income, but for the life skills your kids absorb by watching you. They discuss breaking rules vs. following them, teaching autonomy through example, and why hiding your struggles from your kids means they miss the entire lesson. Krista shares how her 16-year-old daughter Bri landed her first job after watching her mom fearlessly approach local business owners, and Dana explains why she believes 100% of moms should have a business—even if it's small, seasonal, or just brings in vacation money. This is an empowering, slightly ranty conversation for any mom who wants to raise kids who question the status quo and create their own path. Want to surround yourself with moms who think differently and stop feeling like you're the only one? https://bossmom.com/futureme Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → bossmom.com 📝 Check out the full article that pairs with this episode: https://bossmom.com/articles 📚 Want more conversations like this? Browse our full library of articles: → https://bossmom.com/articles/ 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://boss-mom.com/resources It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Why starting a business teaches your kids skills that schools, universities, and corporate jobs never will—like conflict resolution, communication, and risk assessment. ✨ How to stop hiding your entrepreneurial journey from your kids and why showing them the hard parts is just as important as celebrating the wins. ✨ The difference between raising rule-followers and raising kids who question the status quo and create their own opportunities. ✨ Real examples of how watching a mom build a business translates into confident, capable teenagers (like Krista's daughter Bri landing her first job). ✨ Why entrepreneurship is one of the most powerful self-development journeys you'll ever take—and how that transformation benefits your entire family. ✨ How to teach your kids autonomy and resilience by modeling what it looks like to break rules, assess consequences, and pivot when something isn't working. Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com
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Nov 13, 2025 • 54min

Falling down the stairs on purpose saved Michelle Lang's life

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. A woman in a flowing gown and heels carefully straps on knee pads, positions herself at the top of a staircase, and deliberately throws herself down the stairs. It sounds absurd. Maybe even reckless. But when you understand why Michelle Lang does this—and what it represents—it becomes one of the most honest conversations about motherhood you'll ever encounter. After 12 years away from her career as a professional stunt performer, Lang has returned to throwing herself off buildings, getting hit by cars, and tumbling down staircases. But this isn't just about revisiting old skills. It's about what happens when mothers finally get enough mental space to ask themselves a devastating question: "Who am I if I'm not just someone's mom?" Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → Reclaiming Joy: Michelle Lang's Journey 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Rediscovering your sense of self as a mom ✨ The importance of embracing vulnerability and play for personal growth ✨ How losing yourself in motherhood is common, but reclaiming your identity is possible ✨ Why finding joy and allowing yourself to have fun is essential for both mental and physical well-being ✨ The role of self-compassion and permission in overcoming the pressure of being a "perfect" mom and career woman Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here →bossmom.com Connect withMichelle Lang here: @themichellelang
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Nov 5, 2025 • 42min

Why moms like us feel at war with ourselves with Amanda Goetz

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Amanda Goetz, a two-time founder, four-time CMO, and single mom of three, to discuss the lessons from her journey of burnout to balance. Amanda shares how her debut book Toxic Grit came to life, stemming from her own cathartic process of healing after a tough few years. From learning to compartmentalize her roles as a mom, entrepreneur, and partner, to realizing the importance of focusing on what you want, Amanda's insights are a game-changer. She opens up about how embracing complexity and letting go of the pressure to be perfect can lead to a more fulfilling and intentional life. Tune in to hear how Amanda's journey can help you redefine success and create a life where you don't just survive, but actually love what you have. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com/ 📝 Check out the full article that pairs with this episode: → Amanda Goetz on Finding Balance 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bosmmom.com/bossmomplus It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ How Amanda turned burnout into her book, Toxic Grit ✨ The importance of focusing on positive outcomes ✨ The power of compartmentalizing your roles to avoid burnout ✨ Why chasing perfection leads to burnout and how to stop ✨ Redefining success to align with your values ✨ Embracing your full, multi-dimensional self as a mom and entrepreneur Success doesn't come from doing more it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you take action, simplify your messaging, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com/bossmomplus Connect with Amanda Goetz here: @theamandagoetz
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Oct 30, 2025 • 44min

Rewrite Your Aging Story with Cynthia Garcia

At BossMom, we're normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Cynthia Garcia—an unstoppable entrepreneur, four-time founder, and the powerhouse creator behind the SELF-Made Movement. Cynthia is on a mission to help women embrace aging with confidence, rewrite the stories we've been told about getting older, and build empires while doing it. From growing up in poverty to launching Rewritten, a beauty brand that's redefining what aging beautifully means, Cynthia shares how self-reinvention, clarity, and inner confidence have shaped every chapter of her journey. This episode is more than inspiring—it's a wake-up call to every woman ready to own her power at any age. You'll walk away with tangible steps to rewrite your story, show up as your future self today, and embrace the movement → momentum → velocity mindset that creates unstoppable growth. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/cynthia-garcia 📚 Want more conversations like this? Browse our full library of articles → https://bossmom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://bossmom.com/resources Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+ → https://bossmom.com/bossmomplus It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: ✨ Why aging isn't about fading—it's about accumulating power, wisdom, and resilience. ✨ How to rewrite your life story and create the future you want. ✨ Why confidence starts within and radiates outward. ✨ Cynthia's daily habits for feeling vibrant, energized, and beautiful from the inside out. ✨ The mindset shift that creates movement → momentum → velocity in both business and life. Success doesn't come from doing more—it comes from doing what matters and making it easier to stay consistent. That's why tools like FutureMe GPT and Nurture to Convert AI were created: to help you simplify your message, take action, and grow your business without the overwhelm. Your audience is ready for you. Now it's about showing up in a way that works for you. Check out bossmom.com/futureme and nurturetoconvert.ai to see how much lighter business can feel. Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com/bossmomplus Connect with Cynthia Garcia here: rewrittenbeauty https://www.cynthiagarcia.com/
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Oct 23, 2025 • 20min

The Business Mindset Every Mom Needs To Have

In this episode, Dana shares the unexpected lesson that came from a nearly empty networking event and how it revealed two hidden habits keeping most mom entrepreneurs stuck: deferring their dreams and doing everything themselves. She dives deep into the mindset behind why moms say "it's just easier if I do it," how that belief quietly sabotages our growth, and what to do instead. You'll learn Dana's favorite framework—Start, Stop, Continue, Delegate—and how to finally start building the support, systems, and future you've been dreaming about. If you've ever caught yourself thinking "I'll focus on that later," this episode is your wake-up call that your future dictates today. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/mindset/your-future-dictates-today 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: The two hidden mindset traps that keep mom entrepreneurs small Why saying "I don't want that" often means "I'm afraid of that" How the belief that "it's easier if I do it" leads to burnout Why your future dictates today (and how to start living that way) The power of the Start–Stop–Continue–Delegate method for clarity and growth How community and delegation create freedom—not overwhelm At the end of the day, you don't have to earn the right to dream big. You just have to decide that your future is worth leading from—today. If you've been carrying it all on your own, this episode will remind you that doing it alone isn't strength—it's survival. And you were made for more than that. Don't forget to like, comment, and subscribe for more episodes! About BossMom BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com
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Oct 16, 2025 • 46min

Re-write your money story with Shamina Taylor

Rewrite Your Money Story: Feminine Energy, Survival Mode & Wealth for Moms (with Shamina Taylor) Boss Mom founder Dana Malstaff sits down with bestselling author and mentor Shamina Taylor to rewire how moms think about wealth. You'll learn why so many women get stuck in survival mode, how wounded masculine energy blocks receiving, and the exact mindset + nervous-system shifts that move you from "just enough" to abundance. We also talk tangible business patterns, underpricing, over-delivering, chasing clients, and how to plug the money leaks, raise your receiving ceiling, and make wealth feel safe. Connect with Shamina here: Get the Quantum Woman https://www.instagram.com/shaminataylor/ https://www.youtube.com/@shaminataylor https://www.facebook.com/shamina.a.taylor www.linkedin.com/in/shamina-taylor-318473162
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Oct 8, 2025 • 39min

The Mom Brain Reset: Small Shifts That Create Big Change with Hannah Keeley

In this episode of the Boss Mom Podcast, Dana sits down with faith-based life coach and mom of seven, Hannah Keeley, to talk about what's really happening inside the mom brain—and how understanding it can completely transform your life, your home, and your business. Hannah shares her powerful story of hitting rock bottom, hearing God's call to simply "fold the laundry," and discovering that small, faithful steps can lead to massive change. Together, they dive into how to stop fighting your mom brain and start working with it, so you can finally feel peace, purpose, and possibility again. If you've ever felt like you're spinning your wheels, craving calm but living in chaos, this conversation is your reminder: you're not broken, mama. You're becoming. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/motherhood/the-mom-brain-reset-small-shifts-that-create-big-change-with-hannah-keeley/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren't just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It's our private networking community built just for moms growing businesses—because you shouldn't have to do this alone. What You'll Learn in This Episode: What "mom brain" really is and why it's not a flaw. How to work with your mom brain instead of against it. The power of small, faithful actions. How one simple instruction, "fold the laundry", sparked an entire life transformation and why small steps lead to big change. Why resistance kills creativity (and how to reopen it). How faith and mindset work together to create lasting transformation. If this episode spoke to you if you felt seen, encouraged, or simply reminded that you're not alone in this journey, then you'll love Hannah's upcoming Moms Arise Virtual Event, happening November 13–15. It's a three-day online experience designed to help you rethink your thoughts, reframe your fears, and reset your mom brain with faith and purpose. You'll walk away not just inspired, but equipped with practical tools to create the life you want to live as a mom, entrepreneur, and woman of faith. And don't forget to connect with Hannah Keeley on Instagram @hannahkeeley, she personally responds to messages and loves hearing from real moms doing the work. Connect with Wendy here: YouTube: https://www.youtube.com/HannahKeeley Facebook: https://www.facebook.com/hannahkeeleyfriends X: https://x.com/hannahkeeley TikTok: https://www.tiktok.com/@thehannahkeeley Don't forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you're not here to choose between being an amazing parent or running a successful business—you're here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

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