The Boss Mom Podcast

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this powerful episode of the Boss Mom Podcast, Dana Malstaff sits down with AJ Vaden, CEO and co-founder of Brand Builders Group, to break down what personal branding really means for moms who want to build a purpose-driven business. Together, they unpack how your story, your reputation, and your willingness to show up authentically can transform not just your income but your peace and fulfillment too. AJ shares honest insights about why wealth is more than money, how to let people love you (even when it’s uncomfortable!), and why so many moms accidentally build a brand by default instead of on purpose. If you’ve ever felt stuck in survival mode, or wondered how to turn who you really are into a thriving business, this episode is for you. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/blog/personal-branding-done-right-with-aj-vaden/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ Why personal branding for moms matters more than you think — and how it goes far beyond followers and likes. ✨ How to build your brand with authenticity and stop chasing external validation.✨ The surprising definition of true wealth — and how peace is the new profit. ✨ How to turn your reputation into revenue by showing up for the people you’re meant to serve. ✨ Practical ways to stop doing it alone and let people support and love you along the journey. Tune in, take notes, and remember: your story is your superpower, Boss Mom!💛 If this conversation around personal branding lit something up in you, don’t keep it to yourself — take the next step.  Grab a copy of AJ’s new book, Wealthy and Well-Known, if you’re ready to turn your reputation into revenue and lead your business with peace and authenticity. And if you want to help us shift the culture for moms everywhere, please take just a few minutes to complete the Boss Mom Mental Load Survey — because your voice and your story matter more than you know. You are worthy of peace. You are worthy of being seen. You are worthy of profit built on purpose. Now go let the world see the real you. 💛 Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana Dana dives deep into the topic of being honest without oversharing. She unpacks what real vulnerability looks like for women and mompreneurs, how to use your story with intention, and why not everything needs to be shared online in real-time. Through raw stories and powerful reflections, Dana shows you how to build trust with your audience while protecting your peace, authority, and energy. If you've ever wondered how much is too much when it comes to being real in your business—this episode is for you. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/blog/being-honest-without-oversharing/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✨ The difference between vulnerability, transparency, and oversharing—and how each one affects your business and brand. ✨ Why “sharing your scars, not your wounds” is key to being honest while still maintaining your authority. ✨ How to practice intentional vulnerability that creates deep connection without sacrificing professionalism. ✨ The importance of emotional processing in private before bringing your story to your audience. ✨ How to use the Future Me GPT tool to gain clarity, self-coaching, and grounded decision-making before going public with your truth. Remember, being honest doesn’t mean giving the world all of you—it means showing up with intention, heart, and clarity. Vulnerability, when done with care, is one of your most powerful tools as a Boss Mom. You’re not too much. You’re just right. And your story matters more than you know. If this episode spoke to you, share it with a fellow mompreneur who needs a reminder that she can be real and rooted. 💛 Let’s keep rising, together. Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana takes you deep into the emotional and practical journey so many moms in business face but rarely name: The Loneliness Trap—that painful cycle of proving, breaking, reimagining, and then starting all over again… without ever fully stepping into your becoming. Whether you’re currently pushing through burnout or standing on the edge of your next breakthrough, this episode is your invitation to stop striving alone and start becoming who you were always meant to be. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com 📝 Check out the full article that pairs with this episode: → https://bossmom.com/loneliness-trap/ 📚 Want more conversations like this? Browse our full library of articles: → https://boss-mom.com/articles 🛠 Looking for the best tools, tips, and resources every BossMom needs in life and business? → https://boss-mom.com/resources 💬 Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. → https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone.  What You’ll Learn in This Episode: ✔︎ What the Loneliness Trap is and why so many moms get stuck in it ✔︎ The five-part cycle of becoming and how to identify where you are ✔︎ Why vulnerability is the key to moving forward—and why it’s so hard ✔︎ How motherhood creates a “split” between who you were and who you’re becoming ✔︎ The mindset shift that helps you stop visiting abundance and start living in it  Listen now and take the first step toward real reintegration, alignment, and fulfillment—without doing it all alone.  Don’t forget to like, comment, and subscribe for more episodes! About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this solo episode of the Boss Mom Podcast, Dana shares what building a business really looks like behind the scenes—especially when you’re a mom. Recorded in the middle of the night (because of course), this episode is a raw, honest, and empowering look at what it means to grow something meaningful while juggling life, motherhood, and the million emotions in between. Dana opens up about her journey with the Boss Mom brand, why her next book is taking longer than planned (and why that’s totally okay), and how AI is reshaping the way she’s helping moms build businesses that work for their lives—not someone else’s blueprint. This is your reminder that messy doesn’t mean broken, slow doesn’t mean stuck, and excitement is always a good enough reason to keep going. Want to meet your Future Self and start the self-coaching experience that’s helped me navigate everything from CEO decisions to full-on emotional spirals. → https://bossmom.com/futureme Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com Check out the full article that pairs with this episode: → https://bossmom.com/motherhood/building-a-business-from-excitement/ Want more conversations like this? Browse our entire library of articles: → https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We’ve got you covered: → https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone. Join BossMom+ here → https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com What You’ll Learn in This Episode: ✔︎ Why building a business rarely looks linear—and why that’s okay ✔︎ The truth about launching during life’s hardest seasons ✔︎ Why building a business with support is better than doing it alone ✔︎ The difference between procrastinating and giving yourself time to percolate ✔︎ How Boss Mom is integrating AI into marketing and messaging systems 🎧 Listen now and take the first step toward a more balanced, fulfilling life! 📌 Don’t forget to like, comment, and subscribe for more episodes!

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this solo episode of the Boss Mom Podcast, Dana opens up about the emotional rollercoaster that comes with being a mom and entrepreneur—especially during transitional seasons like summer. She shares her personal experience navigating emotional highs and lows while building her business, raising kids as a co-parent, and stepping into a new, bolder CEO identity. Dana gets real about managing emotions not by suppressing them, but by embracing them as part of the growth journey. She discusses the importance of boundaries, investing in herself, being alone with her thoughts, and leveraging tools like her “Future Me” AI to stay grounded and focused. This is an honest, heart-centered episode for any woman who feels like a “hot mess” some days but still shows up and keeps building a life she loves. Want to meet your Future Self and start the self-coaching experience that’s helped me navigate everything from CEO decisions to full-on emotional spirals. → https://bossmom.com/futureme Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com Check out the full article that pairs with this episode: → https://bossmom.com/mindset/managing-your-emotions/ Want more conversations like this? Browse our entire library of articles: → https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We’ve got you covered: → https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone. Join BossMom+ here → https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com What You’ll Learn in This Episode: ✔︎ What managing emotions really looks like as a mom and entrepreneur ✔︎ Why protecting your energy is essential ✔︎ How to embrace discomfort and solitude ✔︎ Why leveling up in business often comes with fear, emotional instability, and identity shifts ✔︎ How the “Future Me” AI tool works 🎧 Listen now and take the first step toward a more balanced, fulfilling life! 📌 Don’t forget to like, comment, and subscribe for more episodes!

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana opens up about turning 44 and the deep internal work it took to reinvent herself at 40. Through stories of personal loss, business burnout, motherhood challenges, and identity shifts, she shares why reinvention isn’t a trendy self-help concept—it’s a vital evolution for mom entrepreneurs. You’ll hear how she used a unique strategy—embodying her future self through AI coaching—to rediscover purpose, reclaim confidence, and rebuild her business vision for the next decade. This episode is a raw, empowering journey through grief, growth, and the quiet power of becoming who you were always meant to be. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com Check out the full article that pairs with this episode: → https://bossmom.com/mindset/reinventing-yourself-after-forty/ Want more conversations like this? Browse our entire library of articles: → https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We’ve got you covered: → https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone. Join BossMom+ here → https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com What You’ll Learn in This Episode: ✔︎ Why reinventing yourself is essential—not optional—for long-term growth ✔︎ How to identify when you’ve outgrown your old identity (and what to do about it) ✔︎ The emotional and strategic process of letting go of who you were ✔︎ How Dana used AI to create and consult her future self as a guide for reinvention ✔︎ The truth about business plateaus and the real reason many women get stuck 🎧 Listen now and take the first step toward a more balanced, fulfilling life! 📌 Don’t forget to like, comment, and subscribe for more episodes!

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana sits down with Miranda from Postpartum University for a raw and inspiring conversation about what it really takes to thrive as a mom and entrepreneur. Miranda shares how creating systems—not hustle—is the key to building a business that works with your life, not against it. From homesteading in Alaska with four kids to scaling a purpose-driven brand, she walks us through how to align our business, motherhood, and mindset through intentional systems that evolve with every season of life. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com Check out the full article that pairs with this episode: → https://bossmom.com/systems/creating-systems-that-supports-you/ Want more conversations like this? Browse our entire library of articles: → https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We’ve got you covered: → https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone. Join BossMom+ here → https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com What You’ll Learn in This Episode: ✔︎ What “creating systems” really means (and why it’s not about perfection) ✔︎ How to assess your routines and business without emotional overload ✔︎ The power of pivoting and why it doesn’t mean failure ✔︎ Why systems should be designed around your real life—not your aspirational one ✔︎ How to stay in alignment with your goals and family through regular system audits 🎧 Listen now and take the first step toward a more balanced, fulfilling life! 📌 Don’t forget to like, comment, and subscribe for more episodes!

In this powerful conversation from the BossMom Virtual Retreat, Dr. Shannon Irvine drops a game-changing truth about why you feel stuck in your business—and it’s not what you think. 👉 90% of your actions come from subconscious patterns you didn’t choose. 👉 Your brain is wired for safety, not success. But the good news? You can rewire it. In this, Shannon explains why your mindset—not your strategy—is often the biggest block to growth, and how brain priming can help you finally move forward with calm, clarity, and confidence. Want to watch the full session + get access to all the trainings from the retreat? Join us at the BossMom Virtual Retreat now: https://bossmom.com/virtual-retreat

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana unpacks the reality of running a business when you're in the middle of emotional storms, family chaos, or just a plain ol' life meltdown. This is not your typical productivity episode — it's about grace, resilience, and redefining what “success” looks like in your hardest moments. Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com  Check out the full article that pairs with this episode: → https://bossmom.com/mindset/running-business-in-hard-times/ Want more conversations like this? Browse our entire library of articles: → https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We’ve got you covered: → https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone. Join BossMom+ here → https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com   What You’ll Learn in This Episode: ✔︎ Why pausing your business doesn’t mean giving up ✔︎ Simple ways to keep your business visible when you have no energy ✔︎ How to ask for help without guilt ✔︎ The emotional value of taking 10 minutes to reset ✔︎ Creative content strategies for tough seasons (hello B-roll!)   🎧 Listen now and take the first step toward a more balanced, fulfilling life!  📌 Don’t forget to like, comment, and subscribe for more episodes!

At BossMom, we’re normalizing the conversations that help you grow a business while raising a family. In this episode, Dana dives deep into one of the most vulnerable (and vital) parts of growing your business as a mom: how to communicate better to get the support you need from your partner. Because it’s not just about logistics and strategy—it’s about connection, clarity, and co-creating a future you both believe in.  Explore More Resources from BossMom BossMom is your go-to home base for content, support, and community designed specifically for moms growing businesses → https://bossmom.com  Check out the full article that pairs with this episode: → https://bossmom.com/motherhood/communication-with-your-partner/  Want more conversations like this? Browse our entire library of articles: → https://boss-mom.com/articles Looking for the best tools, tips, and resources every BossMom needs in life and business? We’ve got you covered: → https://boss-mom.com/resources Ready to go deeper with us? When you know that community and connection aren’t just nice-to-haves, but the strategy that helps you thrive—come join us inside BossMom+. https://bossmom.com/join It’s our private networking community built just for moms growing businesses—because you shouldn’t have to do this alone. Join BossMom+ here → https://bossmom.com/join About BossMom: BossMom is the leading voice and resource for moms building businesses. We know you’re not here to choose between being an amazing parent or running a successful business—you’re here to build a life that makes room for both. Find more resources, support, and community right here → https://bossmom.com   What You’ll Learn in This Episode: ✔︎ The #1 conversation shift that turns conflict into connection ✔︎ Actionable tips and phrases to help your partner see and support you ✔︎ The difference between pushing your partner to “understand it all” vs. inviting them to dream with you ✔︎ Why investing in your personal growth is just as important as strategy (and how to explain that clearly) ✔︎ How to avoid letting your business journey create distance in your relationship    🎧 Listen now and take the first step toward a more balanced, fulfilling life!  📌 Don’t forget to like, comment, and subscribe for more episodes!