AWS for Software Companies Podcast

Phill Robinson of Boardwave joins Miguel Alava and Massimo Ghislandi of AWS to share research and actionable strategies for European software companies using cloud infrastructure, AI features, and marketplace leverage to drive unprecedented growth.Topics Include:Boardwave and AWS reveal research on European software companies becoming global innovators.Cloud-first businesses exceed customer expectations at 60% versus 46% for laggards.Boardwave's 2,500 CEO members validate findings: AI companies growing 45% annually.Leaders excel at gathering customer feedback for innovation and implementing AI.Top performers leverage marketplaces and deliver continuous customer experience updates consistently.Cloud adoption is foundational for generative AI and agentic AI to scale.Companies face different challenges depending on their cloud maturity stage currently.Cloud serves as table stakes before companies can capture AI growth opportunities.Benchmarking tool helps identify current position and plan strategic next steps forward.Startups should solve universal problems globally, building painkillers not vitamin products.Intercom scales customer service; Wix transforms efficiency through cultural and engineering mindset.Future requires cloud foundation with AI features; AWS offers comprehensive support programs.Participants:Phill Robinson – Chair & Co-Founder, BoardwaveMiguel Alava – EMEA ISV General Manager, Amazon Web ServicesMassimo Ghislandi -  Head of EMEA Marketing for Software Companies, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Industry leaders from Kore AI, SS&C Blue Prism and AWS reveal what actually works in agentic AI deployment, from contact center automation to employee productivity, with proven strategies for regulated industries.Topics Include:Kore AI and SS&C Blue Prism leaders discuss achievable agentic AI actionsThree deployment areas show real ROI: customer service, employee automation, and process workflowsKore AI handles billions of annual interactions, with 85% focused on contact center operationsSS&C Blue Prism achieved $200 million annual savings using agentic AI across 120 internal use casesThe company processes 6 million transactions monthly consuming 10-12 billion tokens in productionRegulated industries like financial services and healthcare successfully deploy agentic AI with proper guardrailseBay case study demonstrates measurable productivity gains tied directly to AI agent implementationTwo identical pilot programs yielded different results: one tied to business outcomes, one didn'tISVs should stop chasing shiny objects and focus on solving customers' stickiest problems insteadDesign for scale from day one and accept no single vendor solves everything aloneEmployee-facing use cases carry less risk than customer-facing applications for initial AI deploymentsCombining deterministic automation with AI plus governance creates more viable and trustworthy solutionsParticipants:Erik Walton - EVP of WW Sales/Partner Sales, Kore AISatish Shenoy - VP, Global Technology Alliances & AI GTM, SS&C Blue PrismArym Diamond – Head of North America Data & AI Sales, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

CEO Scott Stephenson explains how Deepgram's voice AI technology powers everything from pharmacies to drive-thru ordering and why, after so many years, Voice AI is now ready for prime time.Topics Include:Scott Stephenson introduces Deepgram as an audio AI company building speech productsMajor brands like CVS and Anthropic use Deepgram to power voice agentsCVS handles prescription status calls where 25-40% ask if prescriptions are readyVoice technology now accurately understands diverse accents and speech patterns from callersAutomated systems free pharmacists to focus on their actual jobs insteadJack in the Box uses Deepgram for drive-thru ordering with natural conversationsPrevious McDonald's and Wendy's failures happened because the technology wasn't ready yetVoice AI can handle any task with text input like CRM notesHealthcare companies adopted voice AI faster than expected despite compliance hurdlesStaffing shortages drove hospitals to push through HIPAA and regulatory red tapeFirst misconception: AI will never match human performance in customer interactionsSecond misconception: one product should solve all voice-related business problemsCompanies must strategically decide what to build, partner on, or buyDeepgram's research team controls speech speed and outputs conversational data like timestampsAdoption will feel slow initially but suddenly be everywhere within three yearsParticipants:Scott Stephenson – Co-Founder & CEO, DeepgramSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Uri Cohen reveals how Elastic transformed from managing 50,000 complex clusters to building a seamless serverless platform that eliminates operational overhead while scaling globallyTopics Include:Johan Broman of AWS hosts Uri Cohen who leads Elastic's platform products teamUri shares his nine-year journey at Elastic from small company to global scaleElasticsearch started 15 years ago, becoming popular for search, logs, and security eventsElastic Cloud launched 2015, but users struggled with shards, nodes, and infrastructure complexityServerless eliminates operational concerns, letting users just ingest and analyze their dataDesign goal: maintain familiar Elasticsearch experience while removing all infrastructure management burdenChose complete architectural redesign over retrofitting auto-scaling to existing infrastructureNew architecture uses S3 persistence with lightweight routing layer serving 50,000+ clustersCell-based design limits blast radius and improves multi-tenancy across 40+ global regionsLearned S3 API costs can explode unexpectedly without careful request pattern optimizationAI transforms security workflows: 10,000 alerts become 3 actionable attack summaries automaticallyWeekly continuous deployment enables faster innovation delivery without waiting for version releasesParticipants:Uri Cohen – Vice President of Product Management, Platform, ElasticJohan Broman – EMEA ISV Head of Solutions Architecture, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

SS&C Blue Prism's VP reveals how they achieved $200M annual savings and $600M revenue growth by deploying 3,000 AI agents, processing 6 million documents monthly as their own first customer.Topics Include:SS&C Blue Prism evolved from RPA leader to agentic automation provider over 25 yearsServes 22,000 clients in regulated industries like financial services, healthcare, manufacturing, and retailOffers AI agents, governance gateway, and secure enterprise chat leveraging AWS BedrockAs "customer zero," they deployed 3,000 agents processing 6 million documents monthlyGenerated $200M annual savings and $600M revenue growth using their own technologyFinancial services client unlocked unstructured document processing previously impossible with traditional automationHealthcare client's AI processes MRIs more accurately than human radiologistsKey lesson: Focus on business outcomes first, not just implementing AI everywhereCritical insight: Plan for scale on day one, not after pilots succeedAWS Marketplace streamlined purchasing, especially in challenging Latin American marketsFuture vision: B2A economy where agents negotiate parking, shopping, and services autonomouslyPredicts agent-to-agent communication will revolutionize healthcare monitoring and wealth managementParticipants:Satish Shenoy – Global Vice President, Technology Alliances and GenAI GTM, SS&C Blue PrismSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Three enterprise AI leaders from Archer, Demandbase, and Highspot reveal how top companies are implementing AI responsibly while navigating data privacy, bias prevention, and regulatory compliance challenges.Topics Include:AWS Security GM Brian Shadpour hosts three AI leaders discussing responsible enterprise deploymentDemandbase's Umberto Milletti explains tenant-based models ensuring first-party customer data remains confidentialHighspot's Oliver Sharp uses behavior-specific feedback frameworks to eliminate bias in sales assessmentsReal-time AI evaluation proves challenging when assessing dynamic sales conversations and customer interactionsCompanies create "second-party data" networks where customers opt-in to share insights collectivelyOpen-source models gain traction but require significant expertise for enterprise-grade implementationEU AI Act mandates human oversight, reshaping how companies design AI systems globallyArcher's Kayvan Alikhani extends identity management principles from web applications to AI agentsUnattended AI agents performing tasks autonomously create new security and accountability challengesHuman-in-the-loop oversight remains essential, especially for high-stakes decisions affecting customersFuture challenge: Determining when AI accuracy justifies removing costly human oversightEnterprise data hygiene becomes critical as AI systems need clean, reviewed internal dataParticipants:Kayvan Alikhani - Global Head of Engineering- Emerging Solutions, Archer Integrated Risk ManagementUmberto Milletti - Chief R&D Officer, DemandbaseOliver Sharp - Co-Founder & Chief AI Officer, HighspotBrian Shadpour - General Manager, Security, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

SnapLogic CTO Jeremiah Stone reveals how they evolved from open-source to AI-powered integration platform, doubled AI adoption with one UX change, and delivers measurable enterprise ROI.Topics Include:SnapLogic CTO shares their decade-long journey building AI-powered integration with AWS partnership.SnapLogic drives "human cost of integration to zero" for thousands of global companies.Started as open-source project, pivoted to cloud in 2015 with AWS infrastructure.Began AI workloads in 2018, predicting next steps in integration workflows using models.Became AWS Bedrock launch partner, completely reinventing their product for generative AI era.SnapLogic lives through transformations first, then credibly helps ISV customers do same.Helped Adobe migrate entire CRM from Salesforce to Microsoft over single weekend.Built normalized data architecture using S3, Iceberg, Glue for analytics-ready enterprise data.SnapGPT copilot converts plain language prompts into complete integration pipelines in minutes.Live demo shows generating Salesforce-to-Redshift pipeline with filters using natural language commands.Small UX tweak adding helpful header doubled monthly active users of SnapGPT.Changed legal agreements in 2017 to capture metadata, enabling AI features years later.Agent Creator delivers ROI across customers: Inspirant, Core Plus, AstraZeneca use cases.SnapLogic's own finance team cut order reconciliation from 40 hours monthly to 90 minutes.Key lessons: governance first, understand business impact, use AWS native patterns consistently.Participants:Jeremiah Stone – Chief Technical Officer, SnapLogicOlawale Oladehin – Managing Director, NAMER Technology Segments, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Vice President of Solution Engineering Chris Timmerman reveals how Boomi's integration platform evolved into a no-code AI agent builder on AWS, serving 22,000 enterprises while solving the 95% failure rate in AI production deployments.Topics Include:Chris Timmerman shares his 9-year journey from Field CTO to VP Solution Engineering at BoomiBoomi connects cloud and on-premise systems, helping enterprises move data seamlessly since early 2000sThe platform serves 22,000+ customers, from order-to-cash processes to complex M&A integrationsNew CEO Steve Lucas pivoted Boomi toward generative AI when ChatGPT emergedBoomi approaches AI three ways: internal automation, product enhancement, and customer enablementAI Agent Studio lets users build agents on AWS Bedrock without writing codeAgent Garden marketplace allows partners to share specialized agents for Salesforce, NetSuite, and moreChris reveals 95% of enterprise AI projects fail to reach production due to data issuesAWS partnership since 2018 provides infrastructure plus hands-on engineering collaboration for problem-solvingHackathons with AWS engineers generate excitement and innovative solutions for customer challengesChris advises new AWS partners: "Don't be afraid to ask for help" and be transparentFuture vision: Partner with market leaders like AWS rather than reinvent foundational AI frameworksParticipants:Christopher Timmerman – Vice President, Solution Engineering, BoomiSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Learn how Anyscale's Ray platform enables companies like Instacart to supercharge their model training while Amazon saves heavily by shifting to Ray's multimodal capabilities.Topics Include:Ray originated at UC Berkeley when PhD students spent more time building clusters than ML modelsAnyscale now launches 1 million clusters monthly with contributions from OpenAI, Uber, Google, CoinbaseInstacart achieved 10-100x increase in model training data using Ray's scaling capabilitiesML evolved from single-node Pandas/NumPy to distributed Spark, now Ray for multimodal dataRay Core transforms simple Python functions into distributed tasks across massive compute clustersHigher-level Ray libraries simplify data processing, model training, hyperparameter tuning, and model servingAnyscale platform adds production features: auto-restart, logging, observability, and zone-aware schedulingUnlike Spark's CPU-only approach, Ray handles both CPUs and GPUs for multimodal workloadsRay enables LLM post-training and fine-tuning using reinforcement learning on enterprise dataMulti-agent systems can scale automatically with Ray Serve handling thousands of requests per secondAnyscale leverages AWS infrastructure while keeping customer data within their own VPCsRay supports EC2, EKS, and HyperPod with features like fractional GPU usage and auto-scalingParticipants:Sharath Cholleti – Member of Technical Staff, AnyscaleSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Trellix's Director of Strategy Zak Krider reveals how they automated tedious security tasks like event parsing and threat detection using Amazon Bedrock's multi-model approach, achieving 100% accuracy while eliminating bottlenecks in their development lifecycle.Topics Include:Trellix merged FireEye and McAfee Enterprise, combining two decades of cybersecurity AI expertiseProcessing thousands of daily security events revealed traditional ML's weakness: overwhelming false positivesTwo years ago, they integrated generative AI to automate threat investigation workflowsAmazon Bedrock's multi-model access enabled rapid testing and "fail fast, learn fast" methodologyBuilt custom cybersecurity testing framework since public benchmarks don't reflect domain-specific needsAgentic AI now autonomously investigates threats across dark web, CVEs, and telemetry dataAWS NOVA builds investigation plans while Claude executes detailed threat research analysisLaunched "Sidekick" internal tool with agents mimicking human developer onboarding processesChose prompt engineering over fine-tuning for flexibility, cost-effectiveness, and faster iterationAutomated security rule generation across multiple languages that typically require unicorn developersAchieved 100% accuracy in automated event parsing, eliminating tedious manual SOC workKey lesson: don't default to one model; test and mix for optimal resultsParticipants:Zak Krider - Director of Strategy & AI, TrellixSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/