Ep170: From Open Source to AI Agents – Inside SnapLogic’s Transformation with AWS

SnapLogic CTO shares their decade-long journey building AI-powered integration with AWS partnership.

SnapLogic drives "human cost of integration to zero" for thousands of global companies.

Started as open-source project, pivoted to cloud in 2015 with AWS infrastructure.

Began AI workloads in 2018, predicting next steps in integration workflows using models.

Became AWS Bedrock launch partner, completely reinventing their product for generative AI era.

SnapLogic lives through transformations first, then credibly helps ISV customers do same.

Helped Adobe migrate entire CRM from Salesforce to Microsoft over single weekend.

Built normalized data architecture using S3, Iceberg, Glue for analytics-ready enterprise data.

SnapGPT copilot converts plain language prompts into complete integration pipelines in minutes.

Live demo shows generating Salesforce-to-Redshift pipeline with filters using natural language commands.

Small UX tweak adding helpful header doubled monthly active users of SnapGPT.

Changed legal agreements in 2017 to capture metadata, enabling AI features years later.

Agent Creator delivers ROI across customers: Inspirant, Core Plus, AstraZeneca use cases.

SnapLogic's own finance team cut order reconciliation from 40 hours monthly to 90 minutes.

Key lessons: governance first, understand business impact, use AWS native patterns consistently.