AWS for Software Companies Podcast

Executives from March Networks explain how Amazon Bedrock transformed petabytes of surveillance video into economically viable solutions that unlock untapped business value.Topics Include:March Networks CEO and CPO discuss video surveillance for enterprise banks and retailers globallyCompany serves 10,000 customers with 250,000 installations worldwide since 2003 from Ottawa headquartersBanking customer operates across 25 countries centralizing video operations on one standardized platformSingle enterprise customer manages 65 petabytes of distributed data across March Networks recordersAWS partnership enables five-to-ten-year cloud transition starting with economical DeepGlacier storage solutionsAmazon Bedrock powers AI Smart Search analyzing snapshots for searchable business intelligence insightsEnterprise video data remains largely untapped for retail traffic patterns and operational efficiencyOne retailer processes three million daily POS transactions across 6,000 locations synchronized with video2025 brought AI Smart Search launch enabling natural language queries across entire operationsCloud storage became economically viable using Glacier after traditional quotes reached millions annuallyFraudsters exploit 90-180 day retention windows by waiting six months to file lawsuits2026 vision emphasizes consultative selling for efficiency gains supported by strong AWS partnershipParticipants:Peter Strom – President & Chief Executive Officer, March NetworksJeff Corrall – Chief Product Officer, March NetworksSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Anthropic's Tobias Harrison Noonan shares the enterprise AI playbook: why coding leads to broader AI adoption, practical tips for getting started, and why you shouldn't wait for perfection.Topics Include:Tobias from Anthropic's Applied AI team discusses enterprise AI adoption trends and insights.Anthropic founded four years ago balancing AI safety mission with world's most intelligent models.Remarkable velocity: Claude 3.7 and Claude Code both shipped just in 2025 alone.Three-layer partnership: foundation models, enterprise capabilities, and end-user platforms like Claude Code.Anthropic leads in agentic coding for eighteen months, now number one enterprise AI market share.Claude Opus 4.5 launched last week, again tops software engineering benchmark for complex tasks.Claude Code enables thirty-hour autonomous coding sessions, ships features five times faster than before.Next frontier expands beyond coding into data-heavy knowledge work like financial and legal analysis.AI adoption maturity curve: employee workflows, internal processes, core products, then AI-native products.Thomson Reuters started with Claude Code for development team doing code modernization and refactoring.They expanded to Claude.ai for sales, marketing, and finance teams after seeing tangible ROI.Built Claude into core products including co-counsel legal platform and fraud prevention systems strategically.Today Thomson Reuters has eight different product lines powered by Claude across their portfolio.AWS partnership offers safe, secure, scalable deployment from POC to production in existing environments.Don't wait for perfection: AI today is dumbest it'll ever be, start prototyping now.Participants:Tobias Harrison-Noonan: Member of Technical Staff, AnthropicSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Straight from re:Invent 2025, technology leaders from C3 AI, nCino, New Relic and Vercel reveal learnings, best practices and predictions for the future of Agentic AI.Topics Include:Four technology executives introduce their companies' AI innovations in fintech, cloud, enterprise software, and observability.Vercel built agents for code reviews, infrastructure optimization, and across finance, sales, and support functions.C3.ai deploys enterprise AI applications from scratch to production in six months for Fortune 500s.New Relic provides observability for AI systems and built agents that resolve infrastructure issues in real-time.Vercel's agents improve code quality by incorporating security and framework best practices into AI-generated output.C3.ai partnered with Department of Defense to autonomously produce mission-critical intelligence assessment reports from data.Industry shifted from copilots everywhere to agents that actually own outcomes and land the plane.New Relic moved beyond natural language translation to agents that execute actions and resolve issues autonomously.Panel debates whether Model Context Protocol or broader ecosystem approaches better enable agent interoperability and communication.Autonomy requires accountability: agent decisions must be explainable with traceable steps and replay capabilities built-in.Governance and security should be prerequisites for acceleration, not impediments—a critical mental model shift needed.Many enterprises struggle with process bottlenecks preventing them from harnessing high-quality agents despite having technology.Financial services must carefully balance where human discretion remains essential versus where agent autonomy justified.Will Jung envisions deeply continuous context enabling banks to deliver truly personalized insights without appearing creepy.Suraj Krishnan predicts agents will own outcomes by 2026, coordinating tools and other agents to achieve goals.Participants:Panelist: Merel Witteveen, SVP of Operations, C3.aiPanelist: Will Jung, Chief Technology Officer, nCinoPanelist: Suraj Krishnan, GVP of Engineering, New RelicPanelist: Aparna Sinha, Senior Vice President, Product, VercelModerator: Olawale Oladehin, Managing Director, NAMER Technology Segments (Enterprise, ISV, DNB, and Model Providers), Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Four enterprise AI leaders from Box, Snorkel AI, Sumo Logic, and Talkdesk peel away the hype and share battle-tested strategies for implementing agentic AI at scale.Topics Include:Carol Potts introduces panel featuring AI leaders from Box, Snorkel AI, Sumo Logic, and TalkdeskDiego Dugatkin explains Box serves 120,000 enterprise customers with 1.5 exabytes of secure cloud contentKui Jia shares Sumo Logic processes petabytes daily across 10 AWS regions for intelligent operationsYunjing Ma describes Talkdesk's evolution from contact center to customer experience automation through agentic AIDennis Panos positions Snorkel AI as leader in embedding human knowledge into data-centric applicationsDiego reveals Box uses AI internally for faster development and externally for metadata extraction automationKui explains security teams face overwhelming volumes, sometimes 1,000 signals daily, many AI-generated attacksSumo Logic announces SOC analyst agent in customer beta and query agent in general availabilityYunjing details Talkdesk's multi-agent hierarchy architecture powered by unified TalkDesk Data Cloud platformFour key areas identified: discovery of opportunities, building knowledge-powered agents, optimization, and measurementDennis emphasizes starting with trusted data foundation before adding generative AI capabilities to avoid hallucinationsDiego stresses governance importance: AI guardrails plus traditional data security create comprehensive protection frameworkKui warns POC-to-production gap requires intentional design: different latency, accuracy, and security requirements at scaleYunjing shares customer success: 80,000 daily calls, 11,000 documents, 97% accuracy despite complex compliance rulesKey success factors include prompt engineering optimization and real-time data processing mechanism improvementsDiego advises learning AI tools end-to-end: from ideation through functional demos without traditional prototyping delaysDennis recommends robust evaluation frameworks across system components, similar to software unit testing approachesYunjing reinforces data processing optimization and governance remain essential alongside exciting agentic AI capabilitiesKui urges immediate action: technology evolves rapidly, perfect solutions don't exist, customer focus builds trustFinal advice centers on treating AI as digital teammate, not replacement, enhancing productivity and creativityPlatform partnerships like AWS Bedrock solve heavy lifting, allowing teams to focus on core differentiatorsParticipants:Diego Dugatkin - Chief Product Officer, BoxDennis Panos - Head of Enterprise AI, SnorkelAIKui Jia - VP AI Engineering, Sumo LogicYunjing Ma - VP of Engineering, AI, TalkdeskModerator: Carol Potts - General Manager, ISV Sales Segment, North America, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Rubrik's GM of AI Dev Rishi, explains how 85% of enterprises are building agentic AI but lack frameworks to govern agents with production system access - and how Rubrik solves this gap!Topics Include:Dev Rishi explains Rubrik's evolution from data backup to cyber resilience company.Rubrik shifted focus after 2018 when ransomware became the primary business continuity threat.Recent investments center on AI features and security for enterprise data infrastructure.Rubrik's foundation understands organizational data, metadata, and identity access across all systems.Predabase acquisition brought generative AI and LLM platform capabilities into Rubrik's infrastructure.Rubrik Agent Cloud launched to address enterprise AI security and governance needs.180 enterprise conversations revealed AI risk frameworks block ROI, not technology challenges.Agents enable 10x productivity but create 10x damage potential in shorter timeframes.Most organizations struggle enforcing AI policies across AWS Bedrock, OpenAI, and third-party platforms.Agent Undo feature recovers from destructive AI actions using healthy backup snapshots.Three pillars for AI security: define policies, enforce across platforms, enable recovery.2026 will see enterprises shift from pilot agents to managing dozens in production.Participants:Dev Rishi – General Manager of AI, RubrikConnect with Rubrik and learn more here: https://www.rubrik.com/lp/events-hubSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Matt Yanchyshyn, AWS Marketplace and Partner Services VP, reveals how AI agents are transforming enterprises worldwide while Atlassian and Netskope leaders share strategies for scaling up Agentic AI marketplace deals.Topics Include:Matt Yanchyshyn of AWS opens with massive shift to multi-agent production systemsEnterprise software seeing huge AI adoption: 33% will include AI by year endAutomated agents now handle Matt's daily workflow, prioritizing emails and messages autonomouslyReal business transformation across financial reporting, demand forecasting, and automated incident managementAWS Marketplace team productivity up 31%, deploying software 27% faster with agentsNew agent mode for Marketplace uses autonomous data collection improving customer experiencesSuccess requires proper data governance with fine-grained access controls for safe operationsQ Developer and Qiro CLI integrate seamlessly into developer workflows without disruptionAWS maintains 400+ MCP servers, shared spec farms enabling teams to collaborate effectivelyEmbedded experts and principal engineers spread agent knowledge and measure productivity closelyAndy Horwitz notes security leads Marketplace growth, primarily through private offer expansionNetskope's new DSPM product addresses AI data security, driving strong customer adoption momentumEnterprise customers now ask if vendors are AWS badged, deals 41-58% largerAndy advises ISVs: prepare sales teams thoroughly, focus co-sell, secure executive buy-inBill Hustad emphasizes distinct marketplace strategy, seller training, and ruthless operational tracking for successParticipants:Bill Hustad - Global Head of Channel and GTM Ecosystems, AtlassianAndy Horwitz – SVP, Global Partner Ecosystems, NetskopeMatt Yanchyshyn – VP, AWS Marketplace & Partner Services, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Raviteja Yelamanchili, Head of Solutions Engineering at Scale AI, discusses the evolution of Scale from data annotations to enterprise AI solutions. He reveals how real-time banking insights have replaced year-long cycles, and how healthcare systems use reinforcement learning for valuable patient transcriptions. Raviteja debunks the myth that AI will replace jobs, emphasizing enhancements in productivity instead. He highlights the importance of making enterprise data consumable and capturing tribal knowledge through agent-based learning for better decision-making.

Lareina Yee, Director of Technology Research at McKinsey & Company, shares groundbreaking insights into AI's transformative impact on businesses. Over 80% of companies have dived into AI, yet only 7% achieve full-scale adoption. She discusses the staggering $4.4 trillion potential of AI beyond mere cost savings and highlights how high performers see AI as a total enterprise transformation rather than just tech deployment. Yee emphasizes the urgent need for AI fluency in the workforce and calls for ethical leadership in navigating this AI-driven future.

AWS Principal Solutions Architect Wallace Printz explains how agents are reshaping SaaS business models, pricing strategies, and technical architectures.Topics Include:Wallace Printz discusses agentic workloads transforming SaaS with largest AWS customersNew interaction models include generative UI, voice agents, and proactive workAgents extending SaaS products to interact with external systems and businessesVirtual teammates enabling cross-department collaboration and upskilling non-expert users effectivelyMonetization strategies evolving as predictable costs become variable with agentsThree patterns: dedicated agents, shared agents, and multi-tenant personalized agentsMulti-tenant agents enable hyper-personalized experiences using individual tenant context enrichmentAgent-centric business strategy requires real assessment beyond AI hype cycleAgent orchestration complexity grows with multiple specialized agents interacting togetherTenant isolation requires JWT tokens and AWS Bedrock Agent Core identityCost-per-tenant management needs LLM throttling, tiering, and unified control planeMulti-tenancy creates sticky personalized experiences; AWS white paper releasing soonParticipants:Wallace Printz - Principal Solution Architect, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/

Industry leaders from Boomi, Demandbase and Smarsh share hard-won lessons on balancing AI creativity with guardrails, why data quality trumps frameworks, and deploying AI at scale.Topics Include:Three industry leaders share experiences building AI solutions at Boomi, Demandbase, and Smarsh.Smarsh manages trillion communications for financial services, detecting bad actors across multiple channels.Boomi built agent studio, garden, and control tower while spawning 33,000 internal agents.Chris Timmerman used vibe coding to build embeddable Boomi in five months solo.Companies balance creativity with guardrails, starting with IT policies before unleashing innovation.Internal adoption driven by empowering teams to build their own solutions versus top-down.Demandbase saw 70% adoption within six months through grassroots approach and local champions.Measuring success proves challenging, comparable to tracking Excel usage rather than specific KPIs.Companies focus on outcomes like touch-free bug fixes and support metrics versus raw usage.Biggest lesson: Data quality and context determine success more than agentic frameworks.Need scaling framework from low-risk UX improvements to high-risk automation with appropriate guardrails.Industry created fatigue by overpromising; should have started smaller with realistic expectations.Participants:Chris Timmerman – Vice President, Global Services Delivery, BoomiHarshal Dedhia – Vice President of AI, DemandbaseBrandon Carl - Executive Vice President of AI and Product Strategy, SmarshAllison Johnson - AMER Technology Partnerships Leader, Amazon Web ServicesSee how Amazon Web Services gives you the freedom to migrate, innovate, and scale your software company at https://aws.amazon.com/isv/