Music Ally Focus

Tersha Willis of Terrible Merch discusses creating close connections with fans through merch for artists during COVID-19. The importance of quality merchandise in building fan relationships, evolving strategies in artist merchandising, and enhancing user experience on sales platforms are explored. Tips on avoiding common merchandise mistakes, branding strategies, and the future of artists as creative brands are highlighted.

4th Episode of Music Ally TV, A #BrokenRecord special with Tom Gray and Sammy Andrews Sign up for the next one: https://musically.lnk.to/TVShowSignup Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT #StayHome And Learn #WithMe #BrokenRecord This episode: We discuss a topic that’s gained a lot of attention in recent weeks – the #BrokenRecord campaign, which addresses what it sees as inequities for artists and songwriters in the modern music business. We’re thrilled to be joined by Tom Gray, Director at PRS for Music, and member of Mercury Music Prize-winning band Gomez, who recently co-created the #BrokenRecord campaign, with a particular focus on the sharing of money between labels and musicians, and the subscription fees charged by streaming services. Also joining us will be Sammy Andrews, CEO of Deviate Digital, and also a veteran of the streaming / artists debate.  Featuring: Tom Gray - Director at PRS for Music @ PRS for Music: https://www.prsformusic.com  Sammy Andrews - CEO & Founder @ deviate digital. https://deviate.digital Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Lord Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally Key moments:  Follow us on: Instagram: https://www.instagram.com/musicallybiz/ Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb/ For more knowledge: http://learn.musically.com Music Ally Creative Entrepreneurship programme: https://www.youthmusic.org.uk/music-a... Music Ally is a Knowledge Company

3rd Episode of the podcast taken from Music Ally TV: The Impact Of COVID-19 On Streaming (With Chartmetric!) Sign up for the next one: https://musically.lnk.to/TVShowSignup Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT This episode: The Impact Of COVID-19 On Streaming There has rightly been a lot of discussion of how the live industries have been affected by Coronavirus - but what about music streaming? Jason Joven, Content/insight manager at Chartmetric, joins the panel as special guest to discuss the impact of Coronavirus on streaming: how it’s affected listener and stream numbers and how the music industry can react to the impact of COVID-19. Chartmetric's report is here:  https://blog.chartmetric.io/covid-19s-effect-on-the-global-music-business-part-1-genre-c81ffdd808a6 Featuring: Jason Joven - Manager, Content and Insights @ Chartmetric: https://app.chartmetric.com Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally Stuart Dredge - Editor, Music Ally

Getting on big-name DSP playlists with millions of followers is the ambition for many artist teams. But a huge number of focussed, niche, and powerful playlists - often by third parties or brands - are often overlooked, and they can really kick-off careers. We'll discuss how big is not always best.

This is the podcast taken from Music Ally TV - this episode is all about YouTube. Sign up for the next one here: https://musically.lnk.to/TVShowSignup This episode features Rosie Lopez - President @ Tommy Boy,  Henriette Heimdal - Market Development @ CD Baby, Joe Sparrow - Music Ally Contributor, Patrick Ross - SVP, Digital Strategy @ Music Ally and Stuart Dredge - Music Ally Editor. Topics include: How does COVID-19 affect streaming and album releases, and how musicians can better use Youtube to connect, nurture and grow their fanbase. Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT   Follow us on: Instagram: https://www.instagram.com/musicallybiz/Twitter: https://twitter.com/musicallyFacebook: https://www.facebook.com/musicallyfb/ For more knowledge: http://learn.musically.com Music Ally is a Knowledge Company http://musically.com