

Music Ally Focus
Music Ally
Analysing vital music business topics in detail, as they emerge: Joe Sparrow breaks down important stories with expert guests in about 25 minutes. It'll keep you on the cutting edge, and it'll take about the same time as making and eating a good sandwich! (We recommend doing both simultaneously for maximum deliciousness.)
🌍 Music Ally provides analysis and context for the global music business: musically.com
Ⓜ️ Music Ally's industry-leading subscription service: https://musically.com/subscribe
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🌍 Music Ally provides analysis and context for the global music business: musically.com
Ⓜ️ Music Ally's industry-leading subscription service: https://musically.com/subscribe
👋 Music Ally’s free weekly newsletter, The Knowledge: https://musically.lnk.to/knowledgepo
Episodes
Mentioned books

Aug 14, 2020 • 32min
Zoë Keating and David Lowery talk streaming, fans, platforms and royalty payments
In this special episode, Joe Sparrow spoke to musicians Zoë Keating and David Lowery - two of the most prominent voices for artists’ rights in the streaming era. They spoke in the light of recent public discussions about how the model pays off for musicians – #BrokenRecord in the UK for example – and how they think streaming could and should improve. Keating has regularly published her streaming income data to further transparency around payouts for artists, and Lowery runs artist-rights blog The Trichordist, and and also filed a class action lawsuit against Spotify in 2015, which was settled in 2017.
You can read the accompanying article on Music Ally here.
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Music Ally is a Knowledge Company http://musically.com

Aug 12, 2020 • 1h 4min
Music Ally Podcast Ep.12: Building a modern, multi-faceted music marketing plan - and where do you start?
This episode: A learnings-focussed workshop that asks: how do you put marketing at the very centre of an artist's career? Coherence, coordination, and - yes - *synergy* are the goals in the age of multi-faceted marketing campaigns- but by its very nature, that's all complicated to do. So what are the practical steps to build a multi-platform, multi-faceted campaign that feels synchronised?
Expert guests include Ali Murphy, International Marketing Manager of Secretly Group, Charles Kirby-Welch, CEO & founder of Kartel Music Group, and Henriette Heimdal, Market Development UK & EU at CD Baby. It's hosted by Music Ally writer Joe Sparrow and features Patrick Ross, Music Ally's SVP of Digital Strategy, as regular panelist.
Sign up for the next one: https://musically.lnk.to/TVShowSignup Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT
Follow us on: Instagram: https://www.instagram.com/musicallybiz/ Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb/ For more knowledge: http://learn.musically.com
Music Ally is a Knowledge Company http://musically.com

Aug 3, 2020 • 14min
Music Ally Focus - Microsoft in talks to buy TikTok in US and other countries
Music Ally Today takes a key story from Music Ally’s daily music industry newsletter and gives you the analysis you need to know.
Joe and Stu discuss how events have, it's fair to say, moved fast since Friday for TikTok's business in the US. The latest news is confirmation from Microsoft that it's in talks about an acquisition of TikTok in the US and certain other countries, with a mid-September deadline to reach an agreement with the app's parent company ByteDance – not to mention the US president.
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Music Ally is a Knowledge Company http://musically.com #MusicAllyTV

Jul 30, 2020 • 21min
Music Ally Focus - Spotify Q2 2020 financial results and how Daniel Ek's comments on music releasing has made some artists very angry indeed...
Music Ally Today takes a key story from Music Ally’s daily music industry newsletter and gives you the analysis you need to know.
Today: Joe Sparrow and Stuart Dredge discuss how Spotify ended Q2 with 138 million subscribers and 299 million monthly active users, having added eight million and 13 million respectively that quarter. Meanwhile, Spotify generated revenues of 1.89bn in Q2, up by 13% year-on-year. It recorded an operating loss of €167m and a net loss of €356m for the quarter.
PLUS: Stu interviewed Daniel Ek - and he had some comments about the future of music-making that has made some artists very angry... (Full interview: https://musically.com/2020/07/30/spotify-ceo-talks-covid-19-artist-incomes-and-podcasting-interview/)
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Music Ally is a Knowledge Company http://musically.com #MusicAllyTV

Jul 27, 2020 • 9min
Music Ally Focus - Taylor Swift's ‘Folklore’ made $1.2m in three days... from one Chinese DSP
Music Ally Today takes a key story from Music Ally’s daily music industry newsletter and gives you the analysis you need to know.
Today: Joe Sparrow and Stuart Dredge discuss how 'Folklore' is being sold in China, on streaming service NetEase Cloud Music. The album *isn't* available on that platform's free OR paid tiers, but instead has to be paid for: RMB 25 ($3.55) for the album or RMB 2 ($0.28) per track, which lets people download and stream the music.
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Music Ally is a Knowledge Company http://musically.com #MusicAllyTV

Jul 1, 2020 • 1h 17min
Music Ally Podcast Ep. 10 // A Spotify Marketing special
This episode: A Spotify marketing special! How can artists use Spotify's tools to maximise their impact on - and off - the platform?
In this workshop-panel we’re going to talk to Spotify’s Charleton Lamb and Jeff Stempeck about getting the most out of Spotify for Artists, the Playlist Submission tool, Canvas, Marquee and more. We’ll also get the perspective of some real-world marketers who’ve used Spotify as a marketing tool to great effect: Moody Jones of EMPIRE and Breyner Baptista of Blackstar London. So let’s dig into how we can all wring the most out of the tools, and how to build them into nuanced, successful artist campaigns. It's hosted by Music Ally writer Joe Sparrow and features regular panelist Patrick Ross, Music Ally's SVP of Digital Strategy.
GUESTS: Charleton Lamb - Senior Product Marketing Manager @ Spotify
Jeff Stempeck - Lead, Artist & Label Marketing @ Spotify
Moody Jones - Vice President Digital and Creative @ EMPIRE: https://www.empi.re
Breyner Baptista - Marketing Executive @ Blackstar London: https://www.blackstarlondon.com/
Henriette Heimdal - Market Development Coordinator for Europe and the UK @ CD Baby

Jul 1, 2020 • 58min
Music Ally Podcast Ep. 9 // The future of live-streaming gigs and shows - with Russ Tannen of DICE and artist Roxanne de Bastion
This episode: Look past necessity and novelty - what is the real future of livestreaming gigs? We’re talking to Russ Tannen, CRO of DICE and Roxanne de Bastion, Artist and Board Director of The Featured Artists Coalition, who recently "virtually toured" the UK to support her recent single ERASE, about livestreaming artists from a platform perspective. What do users want, what do artists want, and what are the payment opportunities? It's de rigueur to stream gig and events now - but will they have longevity, how will it fit into a longer term marketing/income mix and what are the short term opportunities? What are the changes that will need to happen for artists and fans to ride out the novelty and make livestreaming into money for artists, and truly unique, intimate performances for fans?
It's hosted by Music Ally writer Joe Sparrow and features Henriette Heimdal of CD Baby and Patrick Ross, Music Ally's SVP of Digital Strategy, as regular panelists.
For anyone interested in learning more about the various platforms offering live-streaming capabilities and how to bring live online, we have a brand new module on our Music Ally Learning Hub: https://learn.musically.com/p/bringing-live-online
Featuring: Roxanne de Bastion - Artist and Board Director @ The Featured Artists Coalition: http://www.roxannedebastion.com/ https://thefac.org/
Russ Tannen - CRO @ DICE: http://dice.fm/
Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com
Joe Sparrow - Lord Music Ally Contributor
Patrick Ross - SVP, Digital Strategy @ Music Ally

Jun 16, 2020 • 1h 13min
Music Ally Podcast Ep. 8 // #TheShowMustBePaused Next Steps special feat. Keith Harris, Mulika Sannie and Estée Blu
This episode: A #TheShowMustBePaused Next Steps special. All kinds of music companies, Music Ally included, took the day of 2 June 2020 to pause their regular work so that people could educate themselves; attend protests; make donations; reconnect with their communities; and discuss ways forward for the industry. So what are the actionable, structural, long-term changes that should be made, why should they happen, who should be doing what, and what are the first steps?
Featuring: Mulika Sannie - VP, Business Affairs for Kobalt and founder of the UK Black Music Lawyers Network: http://kobaltmusic.com/
Keith Harris OBE - General Manager of EMI, Business Manager for Stevie Wonder, former Chairman of the MMF, chaired the Equality and Diversity Taskforce, and so much more
Estée Blu - London Singer-Songwriter and Sound Connections Trustee: https://www.esteeblu.com/
Joe Sparrow - Music Ally Contributor
Patrick Ross - SVP, Digital Strategy @ Music Ally
Taken from the 8th Episode of Music Ally TV: #TheShowMustBePaused Next Steps special
Sign up for the next one: https://musically.lnk.to/TVShowSignup
Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT
Links mentioned in the show: Keith's open letter to the music industry: https://medium.com/@keithharrismusic/an-open-letter-to-the-music-industry-298e249698c7
Estée's Instagram post: https://www.instagram.com/p/CBD9lhsgE-Y/
UK Black Music Lawyers Network: https://www.linkedin.com/groups/12136593/
Music Ally reporting: https://musically.com/tag/theshowmustbepaused
Estée Blu: https://esteeblu.bandcamp.com/
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Music Ally is a Knowledge Company http://musically.com #MusicAllyTV #TheShowMustBePaused #BlackOutTuesday

Jun 10, 2020 • 1h 19min
Music Ally Podcast Ep.7 - A Blanket License for Online Music feat. Cory Doctorow
This episode: Music Ally TV show builds on the conversation with the #brokenrecord campaign we had a few weeks ago, where we discussed what the problem was – and now we’re moving the conversation on to talk about how change can happen and whether licensing needs modernisation.
Guests: in an exclusive pre-recorded interview, award-winning author and activist Cory Doctorow discusses his revolutionary plan for a blanket internet music license, which he created on behalf of the digital civil liberties organisation Electronic Frontier Foundation. Cory is highly critical of major labels and existing licensing structures, and so joining us live on the panel to help explore these ideas are licensing experts Becky Brook and Cliff Fluet, who has forgotten more about licensing than the rest of us on the show know – and have strong opinions of their own.
Featuring: Cory Doctorow - Special Advisor @ Electronic Frontier Foundation: https://www.eff.org/
Becky Brook - Licensing & Strategy Consultant @ Becky Brook Consulting: http://www.beckybrook.com
Cliff Fluet - Managing Director @ Eleven Advisory: http://elevenadvisory.com
Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com
Joe Sparrow - Lord Music Ally Contributor
Patrick Ross - SVP, Digital Strategy @ Music Ally
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Jun 5, 2020 • 52min
Music Ally Podcast Ep. 6: DJ Martin Jensen on how he pivoted to live streaming to millions on Twitch
Sign up for the next one: https://musically.lnk.to/TVShowSignup | Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT
This episode: Superstar DJ Martin Jensen joins us to discuss live-streaming performances and connecting directly with fans. With over 1 billion streams on Spotify alone, remixes for Katy Perry and Ed Sheeran, and a #45 spot in the DJ Mag Top 100 DJ’s Poll, Martin normally DJs on huge stages at Lollapalooza and Tomorrowland. But when COVID-19 hit, he switched to streaming his shows on Twitch: one 5-hour DJ set from the centre of Denmark’s national stadium in Copenhagen pulled in almost 1 million viewers. We’ll talk to Martin about what fans really want from a live-stream, how to communicate with them before and during it, and what the future of online live performance is.
Featuring:
Martin Jensen - DJ: https://martinjensen.com/
Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com
Joe Sparrow - Lord Music Ally Contributor
Patrick Ross - SVP, Digital Strategy @ Music Ally
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