Music Ally Focus

Music Ally Today takes a key story from Music Ally’s daily music industry newsletter and gives you the analysis you need to know. Today: Joe Sparrow and Stuart Dredge discuss how 'Folklore' is being sold in China, on streaming service NetEase Cloud Music. The album *isn't* available on that platform's free OR paid tiers, but instead has to be paid for: RMB 25 ($3.55) for the album or RMB 2 ($0.28) per track, which lets people download and stream the music. Follow us on: Instagram: https://www.instagram.com/musicallybiz/ Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb/  For more knowledge: http://learn.musically.com  Music Ally is a Knowledge Company http://musically.com #MusicAllyTV

This episode: A Spotify marketing special! How can artists use Spotify's tools to maximise their impact on - and off - the platform?  In this workshop-panel we’re going to talk to Spotify’s Charleton Lamb and Jeff Stempeck about getting the most out of Spotify for Artists, the Playlist Submission tool, Canvas, Marquee and more. We’ll also get the perspective of some real-world marketers who’ve used Spotify as a marketing tool to great effect: Moody Jones of EMPIRE and Breyner Baptista of Blackstar London. So let’s dig into how we can all wring the most out of the tools, and how to build them into nuanced, successful artist campaigns.  It's hosted by Music Ally writer Joe Sparrow and features regular panelist Patrick Ross, Music Ally's SVP of Digital Strategy.   GUESTS: Charleton Lamb - Senior Product Marketing Manager @ Spotify   Jeff Stempeck - Lead, Artist & Label Marketing @ Spotify Moody Jones - Vice President Digital and Creative @ EMPIRE: https://www.empi.re Breyner Baptista - Marketing Executive @ Blackstar London: https://www.blackstarlondon.com/ Henriette Heimdal - Market Development Coordinator for Europe and the UK @ CD Baby

This episode: Look past necessity and novelty - what is the real future of livestreaming gigs? We’re talking to Russ Tannen, CRO of DICE and Roxanne de Bastion, Artist and Board Director of The Featured Artists Coalition, who recently "virtually toured" the UK to support her recent single ERASE, about livestreaming artists from a platform perspective. What do users want, what do artists want, and what are the payment opportunities? It's de rigueur to stream gig and events now - but will they have longevity, how will it fit into a longer term marketing/income mix and what are the short term opportunities? What are the changes that will need to happen for artists and fans to ride out the novelty and make livestreaming into money for artists, and truly unique, intimate performances for fans?   It's hosted by Music Ally writer Joe Sparrow and features Henriette Heimdal of CD Baby and Patrick Ross, Music Ally's SVP of Digital Strategy, as regular panelists.  For anyone interested in learning more about the various platforms offering live-streaming capabilities and how to bring live online, we have a brand new module on our Music Ally Learning Hub: https://learn.musically.com/p/bringing-live-online Featuring: Roxanne de Bastion - Artist and Board Director @ The Featured Artists Coalition:  http://www.roxannedebastion.com/ https://thefac.org/ Russ Tannen - CRO @ DICE: http://dice.fm/ Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Lord Music Ally Contributor  Patrick Ross - SVP, Digital Strategy @ Music Ally

This episode: A #TheShowMustBePaused Next Steps special. All kinds of music companies, Music Ally included, took the day of 2 June 2020 to pause their regular work so that people could educate themselves; attend protests; make donations; reconnect with their communities; and discuss ways forward for the industry. So what are the actionable, structural, long-term changes that should be made, why should they happen, who should be doing what, and what are the first steps? Featuring: Mulika Sannie - VP, Business Affairs for Kobalt and founder of the UK Black Music Lawyers Network: http://kobaltmusic.com/ Keith Harris OBE - General Manager of EMI, Business Manager for Stevie Wonder, former Chairman of the MMF, chaired the Equality and Diversity Taskforce, and so much more Estée Blu - London Singer-Songwriter and Sound Connections Trustee: https://www.esteeblu.com/ Joe Sparrow -  Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally Taken from the 8th Episode of Music Ally TV: #TheShowMustBePaused Next Steps special  Sign up for the next one: https://musically.lnk.to/TVShowSignup Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT  Links mentioned in the show: Keith's open letter to the music industry: https://medium.com/@keithharrismusic/an-open-letter-to-the-music-industry-298e249698c7 Estée's Instagram post: https://www.instagram.com/p/CBD9lhsgE-Y/ UK Black Music Lawyers Network: https://www.linkedin.com/groups/12136593/ Music Ally reporting: https://musically.com/tag/theshowmustbepaused Estée Blu: https://esteeblu.bandcamp.com/ Follow us on: Instagram: https://www.instagram.com/musicallybiz/ Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb/ For more knowledge: http://learn.musically.com Music Ally is a Knowledge Company http://musically.com #MusicAllyTV #TheShowMustBePaused #BlackOutTuesday

This episode: Music Ally TV show builds on the conversation with the #brokenrecord campaign we had a few weeks ago, where we discussed what the problem was – and now we’re moving the conversation on to talk about how change can happen and whether licensing needs modernisation.   Guests: in an exclusive pre-recorded interview, award-winning author and activist Cory Doctorow discusses his revolutionary plan for a blanket internet music license, which he created on behalf of the digital civil liberties organisation Electronic Frontier Foundation. Cory is highly critical of major labels and existing licensing structures, and so joining us live on the panel to help explore these ideas are licensing experts Becky Brook and Cliff Fluet, who has forgotten more about licensing than the rest of us on the show know – and have strong opinions of their own.   Featuring: Cory Doctorow - Special Advisor @ Electronic Frontier Foundation: https://www.eff.org/ Becky Brook - Licensing & Strategy Consultant @ Becky Brook Consulting: http://www.beckybrook.com Cliff Fluet - Managing Director @ Eleven Advisory: http://elevenadvisory.com   Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Lord Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally   Follow us on: Instagram: https://www.instagram.com/musicallybiz/Twitter: https://twitter.com/musicallyFacebook: https://www.facebook.com/musicallyfb/  For more knowledge: http://learn.musically.com Music Ally is a Knowledge Company http://musically.com

Sign up for the next one: https://musically.lnk.to/TVShowSignup | Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT This episode: Superstar DJ Martin Jensen joins us to discuss live-streaming performances and connecting directly with fans. With over 1 billion streams on Spotify alone, remixes for Katy Perry and Ed Sheeran, and a #45 spot in the DJ Mag Top 100 DJ’s Poll, Martin normally DJs on huge stages at Lollapalooza and Tomorrowland. But when COVID-19 hit, he switched to streaming his shows on Twitch: one 5-hour DJ set from the centre of Denmark’s national stadium in Copenhagen pulled in almost 1 million viewers. We’ll talk to Martin about what fans really want from a live-stream, how to communicate with them before and during it, and what the future of online live performance is.  Featuring: Martin Jensen - DJ: https://martinjensen.com/ Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Lord Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally Follow us on: Instagram: https://www.instagram.com/musicallybiz/ Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb/ For more knowledge: http://learn.musically.com Music Ally is a Knowledge Company http://musically.com #MusicAllyTV #MartinJensen 

Tersha Willis of Terrible Merch discusses creating close connections with fans through merch for artists during COVID-19. The importance of quality merchandise in building fan relationships, evolving strategies in artist merchandising, and enhancing user experience on sales platforms are explored. Tips on avoiding common merchandise mistakes, branding strategies, and the future of artists as creative brands are highlighted.

4th Episode of Music Ally TV, A #BrokenRecord special with Tom Gray and Sammy Andrews Sign up for the next one: https://musically.lnk.to/TVShowSignup Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT #StayHome And Learn #WithMe #BrokenRecord This episode: We discuss a topic that’s gained a lot of attention in recent weeks – the #BrokenRecord campaign, which addresses what it sees as inequities for artists and songwriters in the modern music business. We’re thrilled to be joined by Tom Gray, Director at PRS for Music, and member of Mercury Music Prize-winning band Gomez, who recently co-created the #BrokenRecord campaign, with a particular focus on the sharing of money between labels and musicians, and the subscription fees charged by streaming services. Also joining us will be Sammy Andrews, CEO of Deviate Digital, and also a veteran of the streaming / artists debate.  Featuring: Tom Gray - Director at PRS for Music @ PRS for Music: https://www.prsformusic.com  Sammy Andrews - CEO & Founder @ deviate digital. https://deviate.digital Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Lord Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally Key moments:  Follow us on: Instagram: https://www.instagram.com/musicallybiz/ Twitter: https://twitter.com/musically Facebook: https://www.facebook.com/musicallyfb/ For more knowledge: http://learn.musically.com Music Ally Creative Entrepreneurship programme: https://www.youthmusic.org.uk/music-a... Music Ally is a Knowledge Company

3rd Episode of the podcast taken from Music Ally TV: The Impact Of COVID-19 On Streaming (With Chartmetric!) Sign up for the next one: https://musically.lnk.to/TVShowSignup Episodes Live Fridays 4pm CET / 3pm UK / 10am ET / 7am PT This episode: The Impact Of COVID-19 On Streaming There has rightly been a lot of discussion of how the live industries have been affected by Coronavirus - but what about music streaming? Jason Joven, Content/insight manager at Chartmetric, joins the panel as special guest to discuss the impact of Coronavirus on streaming: how it’s affected listener and stream numbers and how the music industry can react to the impact of COVID-19. Chartmetric's report is here:  https://blog.chartmetric.io/covid-19s-effect-on-the-global-music-business-part-1-genre-c81ffdd808a6 Featuring: Jason Joven - Manager, Content and Insights @ Chartmetric: https://app.chartmetric.com Henriette Heimdal - Market Development @ CD Baby: https://cdbaby.com Joe Sparrow - Music Ally Contributor Patrick Ross - SVP, Digital Strategy @ Music Ally Stuart Dredge - Editor, Music Ally

Getting on big-name DSP playlists with millions of followers is the ambition for many artist teams. But a huge number of focussed, niche, and powerful playlists - often by third parties or brands - are often overlooked, and they can really kick-off careers. We'll discuss how big is not always best.