Music Ally Podcast Ep. 14: China, in context: understanding China's music industry

Episode 14 of Music Ally TV - China, in context: understanding a music industry on the cutting edge 

In this Episode: Kanjian’s VP of International Business, Tinko Georgiev, International Marketing Manager Jane Polubotko and International Business Specialist Yutong Situ explain how in China, artist branding must hit different touch-points, and how building a long-term, diversified approach across multiple businesses is essential for success. 

They also explain what artists looking to break into China must do to properly engage with the market. For further reading, there are some good resources on Kanjian’s site (https://en.kanjian.com/china) explaining the Chinese music market in comparison to other types of marketplace. It's hosted by Music Ally writer Joe Sparrow and features regular panelists Henriette Heimdal, Market Development Coordinator for Europe and the UK at CD Baby, as well as Patrick Ross, Music Ally's SVP of Digital Strategy. 

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