WorkParty

If you're into wellness, open Instagram from time to time, or like to browse the shelves of Target for fun, then you’ve probably already been introduced to Golde—the modern superfood wellness brand. With vibrant packaging, affordable price points, and good, clean ingredients, it’s no wonder Golde has amassed a huge following. When Trinity Mouzon Wofford embarked on her entrepreneurial wellness journey, she rooted Golde's mission in the idea that wellness should be approachable, inclusive, and fun. Her fresh approach was a stroke of genius, because within a few years after launch, Trinity and her partner had organically grown their bootstrapped biz into a profitable brand attracting partnerships with the likes of Urban Outfitters, Goop, Target and more! On this episode, I talk with Trinity about how she built a trusted brand at such a young age, her commitment to changing the wellness industry, and the incredible journey her very first product has taken her on thus far. To join the WorkParty click HERE To connect with Trinity Mouzon Wofford click HERE To connect with Jaclyn Johnson click HERE To learn more about Golde click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Visit Foursigmatic.com/workparty to get up to 40% off on Mushroom Coffee bundles When you purchase a 3-month Babbel subscription, you'll get an additional 3 months for free. Visit Babbel.com and use code PARTY Produced Dear Media

If you’re an avid Peloton user, you probably already know and hang out with today's guest all the time. Known for her high energy, contagious smile, and bright lipstick—Tunde Oyeneyin coaches thousands of riders every day through confidence-boosting classes—proving that anyone can be an athlete. Not only has she emerged as one of the most sought-after motivational speakers, but she’s also a Revlon ambassador (stay tuned for her go-to shade of lipstick!), was recently the first fitness instructor to be named a Nike Athlete, and will be releasing her debut memoir this May. From addressing human rights and racial injustice, to advocating the importance of  “Soul Care,” Tunde has created a global community of changemakers that were moved by her selfless mission to inspire and empower.  There’s no doubt I’m excited about today’s episode—We’re going to talk about resilience and rising up after hardship, the beauty of uncertainty, and why it’s important to lean in and trust your intuition. To join the WorkParty click HERE To connect with Tunde Oyeneyin click HERE To connect with Jaclyn Johnson click HERE To learn more and pre-order her book Speak click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Visit Foursigmatic.com/workparty to get up to 40% off on Mushroom Coffee bundles Visit Masterclass.com/PARTY for 15% off Produced by Dear Media

After years of battling health issues, Siffat Haider took matters into her own hands. By leaning into holistic care, solace was found through a unique combination of herbs, vitamins, and minerals she developed on her own under the guidance and support of wellness experts. While on this journey, Siffat noticed huge whitespace in wellness—information was not easily accessible or digestible for the average person with no professional background in holistic health. So together with her husband, they set out to create all-natural, targeted supplements that work in under an hour to help women battle everyday issues like bloat and anxiety. In 2019 they launched Arrae, a chic and effective all-natural supplement brand. Today,  fans like Molly Sims, Melissa Wood, and Hailey Bieber, Arrae are slowly becoming every woman’s go-to wellness staple. On this episode of WorkParty, I talk to Siffat about how she realized that holistic remedies have the power to address women’s toughest day-to-day health issues, what it was like building a company with her partner turned husband, and what the future of the wellness landscape looks like. To join the WorkParty click HERE To connect with Siffat Haider click HERE To connect with Jaclyn Johnson click HERE To learn more about Arrae click HERE To learn more about The Dream Bigger Podcast click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Visit LinkedIn.com/PARTY to post your job for free! Produced by Dear Media

The beauty industry has a major influence on women, and there’s no question about it. Since the dawn of advertising, we’ve looked to unrealistic images of beauty that have resulted in negative self-talk, low self-confidence, and unrealistic beauty standards among women.  But as today’s guest can attest: a new, much-needed wave in the beauty movement has arrived, and she is paving the way. Long gone are the days of using self-deprecating language to sell products that make us “more lovable”. When launching OUI The People, CEO & Founder Karen Young took note of the shaving ads from the ’50s and realized that modern brands using similar language needed to make a change.   As someone who had firmly established herself in both the luxury fashion and beauty industries before branching out and starting her own Black-Owned, Brooklyn-based direct-to-consumer skincare brand, Karen was on a mission to inform our culture and change the beauty conversation.   Her brand OUI The People offers a beautiful heirloom safety razor and all-natural luxury grooming products that cater to modern women’s needs. Named one of the top-searched, Black-owned beauty brands in 2020 with an increase of 1,150%, her brand continues to make a name for itself, while promoting inclusivity and product efficacy. Now one of less than 100 Black Women to ever raise over $1 million dollars, she recently closed an oversubscribed seed round and has now raised more than $3 million dollars!    Today, I’m so excited to be joined by the lovely Karen Young who can share first-hand what it takes to lead a movement in the beauty industry, how to raise capital, how her upbringing impacted her outlook on self-care, and how her background in psychology informs her highly personalized customer experience. There is so much I want to chat with her about today, so without further ado, let’s get into it! To join the WorkParty click HERE To connect with Karen Young click HERE To connect with Jaclyn Johnson click HERE To learn more about OUI The People click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Visit Shopify.com/party for a free 14 day trial and get full access to Shopify's entire suite of features. Produced by Dear Media

Collaboration over competition is a core belief of our team at Create & Cultivate. And it’s clear that Nana Agyemang is someone who abides by this philosophy as well. As the founder and CEO of EveryStylishGirl, Nana is at the helm of a multimedia platform that provides young women with the skills and access to obtain fashion media jobs. This is fitting because Nana’s own résumé as a fashion editor is stacked with major media outlets, including New York Magazine’s The Cut, Refinery29, Elle, and The New York Times. Needless to say, I can’t wait to chat with Nana about how she broke into the competitive world of fashion media herself and how she’s helping others do the same. To join the WorkParty click HERE To connect with Nana Agyemang click HERE To connect with Jaclyn Johnson click HERE To learn more about EveryStylishGirl click HERE To learn more about EveryStylishGirl Biz click HERE To download the EveryStylishGirl E-Book click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Visit oneskin.co/PARTY and use code PARTY for 15% off your first purchase Right now, when you purchase a 3-month Babbel subscription, you'll get an additional 3 months for FREE. That's 6 months for the price of 3. Just visit Babbel.com and use code PARTY  Produced by Dear Media

Branding is more than designing products that look great on Instagram. In fact, research has shown that great, consistent branding can actually increase revenue by 33%. Which is something Kelli Adams has witnessed firsthand. As the chief creative officer of the wildly popular canned sparkling tequila seltzer brand Onda, she’s helped the brand become a multi-million dollar business and amass a huge following of fans. Today, I can’t wait to chat with Kelli all about how she developed the visual identity for Onda, where she seeks inspiration when she’s creatively blocked, and so much more. To join the WorkParty click HERE To connect with Kelli Adams click HERE To connect with Jaclyn Johnson click HERE To learn more about Onda click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Produced by Dear Media

So many brands can attribute success to social media stardom, but very few elicit the cult-like fandom of Lisa Says Gah. After years of working in fast fashion, founder & CEO Lisa Buhler found herself searching for sustainable pieces that were more accessible to the average millennial. What started as a curation of quirky statement pieces by small, sustainable, women-owned businesses, Lisa Says Gah forged a new path in the e-commerce space as an anti-shop kind of shop—one where community, inspiration, diversity, discovery, and a little bit of nostalgia are pillars to its success. I’m so excited to talk to Lisa about all things Gah, and learn how she created and scaled one of today’s most sought-after brands by saying no to fast fashion.  To join the WorkParty click HERE To connect with Lisa Bühler click HERE To connect with Jaclyn Johnson click HERE To learn more about Lisa Says Gah click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) This episode is brought to you by: OneSkin • Visit oneskin.co/party and use code PARTY for 15% off your first purchase. LinkedIn • Post your job for FREE at linkedin.com/party. Produced by Dear Media

In a notoriously saturated market, new beauty brands need more than just a solid formula to stand out. They need transformative ideas that go beyond the product itself. When Dianna Cohen set out to create Crown Affair, she wanted high-quality hair care that was more than just another clean product in a pretty bottle. She wanted to turn hair care into a special moment, rooted in ritual. You know, those little daily practices that make or break your morning—those personal moments that help you feel calm, collected, and whole. Though Crown Affair is relatively new to the market, it has earned a respectable spot disrupting the hair care space thanks to its clean and innovative products, and Dianna’s commitment to the craft of taking care—both in hair care and business practices. On this week's episode of WorkParty, we're joined by Dianna Cohen, my good friend, and the founder and CEO of Crown Affair to chat about how she built the brand from the foundation of personal practice, and why it has played such an instrumental role in the success of the business. We talk about:   The pre-Crown Affair career path that set Dianna up for success What makes her hair care routine so unique, and why creating a ritual was so important The moment she knew she was going to make the leap and launch Crown Affair How her art history background played a big role in the art direction of the brand The process of developing custom formulas vs. using contract manufacturing Tips to help you reach your hair care goals and Dianna's must-have hair products Dianna's secrets to success regarding company culture and mindful leadership Crown Affair's Seedling Mentorship Program on the power of community and connection The importance of hiring slow, firing fast, and finding seasoned professionals   To join the WorkParty click HERE To connect with Dianna Cohen click HERE To connect with Jaclyn Johnson click HERE To learn more about Crown Affair click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) Produced by Dear Media

Ask any founder: When you’re running a business, hiring is tough. And hiring the right people to take your business to the next level is even tougher. It takes an average of 36 days to hire a new employee. And filling a position doesn’t guarantee success. Nearly half of all new hires fall through within 18 months. Thankfully, I have Louisa Schneider on this episode of WorkParty to share how she successfully hired the right people to grow her business—and how you can do the same. The founder and CEO of Rowan, a piercing company that’s reshaping the industry, has hired a team of over 45 employees and has over 700 employees working in studios across the U.S. I can’t wait to chat with her about how she built her impressive business, including her hiring strategy, her tips for retaining employees, and so much more. Without further ado, let’s get started. Welcome to WorkParty, Louisa! To join the WorkParty click HERE To connect with Louisa Schneider click HERE To connect with Jaclyn Johnson click HERE To learn more about Rowan click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) This episode is brought to you by: Babbel • Right now, when you purchase a 3-month Babbel subscription, you’ll get an additional 3 months for FREE. That’s 6 months, for the price of 3! Just go to Babbel.com and use the promo code PARTY. Produced by Dear Media

Turning followers into shoppers is no easy feat. The savvy social media crowd can spot a disingenuous post from a mile away, so monetizing your account with sponsored posts takes honesty, authenticity, and plenty of creativity. Which is something Dede Raad, the founder of Dress Up Buttercup, knows a thing or two about. The blogger works with major brands like Nordstrom and Amazon to sell products to her 1M Instagram followers—and she recently launched her own collection of denim jackets that sold out in minutes. She was also named one of Fortune’s Top 25 Creators, along with Lil Nas X, Addison Rae, and Benny Drama, a formal recognition of her ability to monetize her platform in interesting ways. Needless to say, I can’t wait to chat with Dede about how she’s turned her followers into shoppers, including her go-to KPIs for measuring success and her tips for cultivating an engaged audience. To join the WorkParty click HERE To connect with Dede Raad click HERE To connect with Jaclyn Johnson click HERE To learn more about Dress Up Buttercup click HERE To follow along with Create & Cultivate click HERE To submit your questions call the WorkParty Hotline: 1-(833)-57-PARTY (577-2789) This episode is brought to you by: OneSkin • Visit oneskin.co/party and use code PARTY for 15% off your first purchase. Shopify • Go to shopify.com/party for a FREE 14-day trial and get full access to Shopify’s entire suite of features. Produced by Dear Media