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If you're into wellness, open Instagram from time to time, or like to browse the shelves of Target for fun, then you’ve probably already been introduced to Golde—the modern superfood wellness brand. With vibrant packaging, affordable price points, and good, clean ingredients, it’s no wonder Golde has amassed a huge following. When Trinity Mouzon Wofford embarked on her entrepreneurial wellness journey, she rooted Golde's mission in the idea that wellness should be approachable, inclusive, and fun. Her fresh approach was a stroke of genius, because within a few years after launch, Trinity and her partner had organically grown their bootstrapped biz into a profitable brand attracting partnerships with the likes of Urban Outfitters, Goop, Target and more! On this episode, I talk with Trinity about how she built a trusted brand at such a young age, her commitment to changing the wellness industry, and the incredible journey her very first product has taken her on thus far.
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