

Live From Austin Pop-Up: Lauryn Bosstick on Uncensored Advice, Female Empowerment, and Building Your Brand From Scratch
Mar 16, 2022
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Lauryn's Blog Origin Story
- Lauryn started her blog during college when she was bored bartending and teaching Pilates.
- She created an online community as an affordable alternative to sorority fees.
Build Community & Depth
- Build your platform focused on community and depth, not just surface-level content.
- Amplify diverse voices beyond just your own to keep content engaging and expansive.
Diversify and Expand Strategically
- Diversify your brand by starting small and expanding strategically over time.
- Use evolving platforms and new content formats like podcasting to deepen connections.