Bourbon Pursuit

Subscribe to Behind The Pursuit: From Bourbon to BrandI'm gonna make a change… it's gonna feel real good, gonna make a difference, gonna make it right. No, MJ wasn’t singing about Pursuit Spirits, but on today’s episode the boys dive into the latest developments at Pursuit Spirits, including their recent bottling adventures, community engagement through the new Pursuit Parlor Facebook group, and significant changes in their packaging and product terminology. They explore the challenges and strategies involved in evolving their brand and products to better connect with consumers and adapt to market trends.We hit on: The Pursuit Spirits brand evolving with new packaging designs and the reasoning for the changes. Simplifying product terminology can help consumers understand offerings better. The new packaging aims to stand out on shelves and attract attention. Managing product volumes with continually changing target dates. Future product strategies include diversifying proof offerings. More future developments coming in 2025. and much more.Be sure to visit pursuitspirits.com and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at podcast@pursuitspirits.com. Learn more about your ad choices. Visit megaphone.fm/adchoices

Got any Blanton's in the back? Where are you hiding the Pappy? Those are some things you could say to a store owner and be laughed out the door. And believe me, you can take our word for it because we've been there and spent years of our lives hunting bourbon. Ryan, Fred and myself talk about the cardinal sins of bourbon hunting. What are those things you should never do when bourbon hunting to remain a good spot, stay in the graces of liquor store owners, and the proper etiquette when camping for special releases. Show Notes: The Art of Bourbon Hunting Etiquette Concerns for the Future of Bourbon Cardinal Sins of Bourbon Hunting Building Relationships with Liquor Stores Distillery Release Strategies Building Relationships in Bourbon Hunting Hacking in Bourbon Releases The Changing Landscape of Bourbon Hunting Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Russell's Reserve Single Rickhouse Camp Nelson B. This non-age stated is 120.2 proof and $300 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Bourbon Pursuit's year-end wrap-up with our Whiskeys of they Year and plans for 2025.Show Notes: Year-End Reflections Podcast Highlights New Studio Excitement Pursuit Spirits Vision Anticipating PursuitPalooza Distillery Visits and Experiences Looking Ahead to 2025 Membership and Engagement Plans Whiskeys of the Year Closing Thoughts and Cheers Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey. Show Notes: The Story of Hard Truth Distilling The Sweet Mash Technique Visitor Experience and Brand Growth Diversifying the Product Portfolio Navigating Market Confusion in Whiskey Branding The Origin of the Hard Truth Name Balancing Tradition and Innovation The Importance of Authenticity in Whiskey Challenges of Distribution and Market Penetration The Role of the Master Distiller Future Trends and Market Positioning in Whiskey Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this special edition of Whiskey Quickie by Bourbon Pursuit, we review the 2024 Buffalo Trace Antique Collection. The collection includes: Eagle Rare 17 Year, William Larue Weller, George T. Stagg, Sazerac Rye 18 Year, and Thomas H. Handy. Each bottle has a suggested retail price of $150. What's our favorite this year? Watch to find out. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for December 20th, 2024. More barrel lending programs are becoming available, The Federal Trade Commission and Southern Wine & Glaziers are headed to court, Heaven Hill releases the Fall 2024 edition of Old Fitzgerald.Show Notes: Bardstown Bourbon Company and Brindiamo Group launch an exclusive barrel leasing program Whiskey House and Whiskey Capital partner to provide non-dilutive, barrel-backed financing solutions for whiskey brands Jim Beam launches the Beam Private Barrel Club The FTC sues Southern Glazer’s for alleged anticompetitive pricing practices Balance Distilling Company resurrects the historic Mammoth Cave Bourbon brand Nordic Bourbon Company introduces direct-to-consumer shipping for American whiskey in Europe Fred Minnick hosts a top-tier whiskey and music event during Super Bowl week The TTB officially recognizes the American Single Malt Whiskey category Old Forester 117 Series Warehouse I Hidden Barn Series One Slow Fade Pendleton 1910 Bourbon Oakley Spirits 20-Year Bourbon High West & Casa Noble Partnership Town Branch Single Malt Archive Series Old Fitzgerald Fall 2024 Release Woodford Reserve Batch Proof Chattanooga Whiskey Vault Series Return Penelope Bourbon Havana Van Winkle Whiskey Collection 2024 Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Here's our follow up from last week's ask me anything episode from PursuitPalooza 2024. This is part 2 that was during a live recording where audience members could ask us anything they want. Show Notes: 00:00-Introduction to Bourbon Pursuit and AMA 06:26-The Evolution of Bourbon Ingredients 12:30-The Impact of GMO and Organic Practices 17:40-The Role of NDAs in the Bourbon Industry 28:18-Developing Sensory Skills in Tasting Bourbon 33:36-Whiskey and Memory: The Art of Tasting 37:47-The Future of Distilling: Growth and Expansion 42:56-Jiu-Jitsu Journey: Health and Personal Growth 46:59-Market Trends: The Bourbon Boom and Its Sustainability 54:30-Navigating Regulations: The Challenges of Distribution Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review the Chattanooga Whiskey Bottled in Bond Fall 2020 Vintage. This 4 year old bourbon is 100 proof and $53 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices