Bourbon Pursuit

Kris Bohm, founder of Distillery Now Consulting, shares his expertise on valuing whiskey companies. He discusses how to assess case volumes, the significance of aging whiskey, and the value of brand recognition in the marketplace. Kris delves into the complexities of equipment valuation versus brand value and highlights factors like consumer demand and production capacity that can affect a distillery's worth. He also touches on the roadblocks that can derail deals, providing insights into the intriguing world of mergers and acquisitions in the whiskey industry.

On this Whiskey Quickie by Bourbon Pursuit, we review High West Bottled in Bond Rye Whiskey. This 4 year old rye whiskey is 100 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 28th 2024. The world-famous Kentucky Bourbon Trail tour is getting a bold new look. Justin's House of Bourbon is back with unicorns on the shelf. Heaven Hill Distillery announced today the highly-anticipated launch of Heaven Hill Grain to Glass.Show Notes: Kentucky Bourbon Trail tour is getting a bold new look Four Roses will fix a labeling mistake on Father's Day bottles Justin's House of Bourbon is back with unicorns on the shelf Milam & Greene Whiskey has 2 new releases Rolling Fork The Wheated Cask Wonder Michter’s Distillery will be releasing its Legacy Series Remus Babe Ruth Reserve Old Potrero Toasted Barrel Whiskey Wyoming Whiskey Independence Rock Heaven Hill Grain to Glass @kentuckybourbontrail @fourrosesbourbon @houseofbourbonky @milamandgreenewhiskey @rollingforkrum @michterswhiskey @wyomingwhiskey @heavenhilldistillery Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this roundtable we talk about the updates to the Kentucky Bourbon Trail with a rebrand and what updates are happening. We discuss how everyone has to change from the standard distillery tour to something more immersive. Then we wrap up the show talking about our hidden gems when you visit Kentucky. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Evan Williams Single Barrel leaving and coming back. What has changed with tourism in KY? What are your favorite hidden gems? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Highline Triple Rye. This 5-10 year old rye whiskey is 97 proof and $80 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 21st 2024. Hard Truth adds Moonshiner’s Experience, Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon?, Maker's Mark announced the latest in its Wood Finishing Series.Show Notes: Hard Truth adds Moonshiner’s Experience Heaven's Door wants to know what's better Kentucky or Tennessee Bourbon? Penelope re-releases their Rose cask Silverbelly Whiskey Batch #4 entitled I'd Love You All Over Again Russell’s Reserve 15 Year Old Wyoming Whiskey Outryder Straight American Whiskey Maker's Mark announced the latest in its Wood Finishing Series @hardtruthspirits @heavensdoorwhiskey @penelopebourbon @silverbellywhiskey @russellsreservebourbon @wyomningwhiskey @makersmark Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

I remember the first time I saw a bottle of WM Tarr. I didn't know much about it except that is was from a company in Lexington and there was well-known football coach supporting the brand. Fast forward a few months and that bottle disappeared from the shelves and was replaced with a new brand called RD1 and it specialized in finished bourbon whiskeys. To help share more of this story, we've invited Barry Brinegar on the show. Barry is a Co-Founder and National Brand Ambassador and gives us the scoop on how their business plan that was only going to focus on gift shop sales got completely disrupted by covid and they had to look at new ways of doing business. We talk about their mission as a company and how they are taking a modern approach to whiskey to find new customers and how a that football coach I talked about landed them a premier placement on ESPN's college football gameday coverage. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about Maker's Mark and the proof change. How did you get started in the whiskey industry? How did you get connected with Mark Stoops? Why release WM Tarr? How did you adapt when covid shut down your business plan? What is the goal of how you are trying to be different? Did your cutover happen overnight and was the plan to switch over already in place? Why go with a modern brand vs traditional? How did you land on your core four products? How involved is Mark Stoops with the brand? Why have so much transparency when it comes to the wood finishing process? Why did you use amburana? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Puncher's Chance The Unified Belt. This non-age stated whiskey is 96 proof and $150 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for June 13th 2024. James B. Beam Distilling Co. announces several new visitor experiences, Widow Jane releases Baby Jane, and Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon.Show Notes: Nancy Fraley talks cigar blend fact checks Whiskey & Wealth Club absolved of accusations James B. Beam Distilling Co. announces several new visitor experiences Widow Jane releases Baby Jane Blue Run Flight Series II Old Forester President's Choice Woodford Reserve Father's Day Angel's Envy releases a Cask Strength Bottled in Bond non finished bourbon @nancyfraley @beamdistilling @widowjane @bluerunspirits @oldforester @woodfordreserve @angelsenvy Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

The barrel is where the magic happens and it takes years for your whiskey to achieve it's optimal flavor. Most of us are familiar with the standard american white oak barrel with a char 4. Yet, there are hundreds, if not, thousands of combinations that go into creating a barrel from the wood species, stave seasoning, char, toasting and how it ages based on location in a geography or a floor in a warehouse. There's one guy that does all this research and that's Andrew Wiehebrink from Independent Stave. This is his third time on the show and this time he brings different aging experiments for us to taste through. We taste the same whiskey from different levels of a warehouse and even the same american single malt aged in texas and scotland. We also dive into the state of the barrel shortage, our shared distain of amburana, the shift to char 1, and what new innovations are coming from the barrel and oak alternative market. Show Notes: Above the Char with Fred Minnick (@fredminnick) talks about will today's bottles be a new dusty. Talk about what stave seasoning does for the whiskey Why does Kentucky have more extraction than Texas? What does elevation from levels on a warehouse do to the aging process? How often do you revisit experiments? Does the mashbill make a difference to your experiments? Would American Single Malt make more sense to use new vs used barrels? What did the location differences for American Single Malt experiments make? Has the barrel shortage been resolved? Do you research the human element and what consumers are looking for in taste? What do you think of Amburana and exotic wood species? How are you smoking barrels? Why is Char 1 creating a darker whiskey and are there diminishing returns? Does pot vs column still play a role? Where are oak alternatives heading? How do you design a barrel correctly for double oaking? Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices