You want to hear about sweet mash whiskey? Well, this is the episode for you. We first got introduced to Hard Truth a few years ago and when we tried their rye, we were floored. It only took a small amount of time for many others to find out and now Hard Truth has become a recognizable name in the world of crafy whiskey. Their Master Distiller, Bryan Smith, joins the show to talk about their beginnings and how a conversation with Shane and Pat from Wilderness Trail put them on a path to be known as the purveyors of sweet mash rye whiskey.

Show Notes:

• The Story of Hard Truth Distilling
• The Sweet Mash Technique
• Visitor Experience and Brand Growth
• Diversifying the Product Portfolio
• Navigating Market Confusion in Whiskey Branding
• The Origin of the Hard Truth Name
• Balancing Tradition and Innovation
• The Importance of Authenticity in Whiskey
• Challenges of Distribution and Market Penetration
• The Role of the Master Distiller
• Future Trends and Market Positioning in Whiskey
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