Bourbon Pursuit

On this Whiskey Quickie by Bourbon Pursuit, we review Larrikin Rosewater. This non-age stated bourbon is 86 proof and $70 MSRP. Let us know what you think. Cheers! DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for August 8th 2025. Uncle Nearest is being sued for $100M and is publicly fighting back, IW Harper releases a 34 year old bourbon, and Parker’s Heritage #19 details are announced.Show Notes: A multi-million dollar lawsuit against Uncle Nearest alleges the company defaulted on loans and misused funds, claims which the owners are calling "demonstrably false". A trademark dispute between Maker’s Mark and a dog treat company named Wigglewow over the name 'Maker’s Bark' has been settled, with Wigglewow agreeing to retire the product. National Bourbon Week will return to Bardstown, Kentucky, from June 14-21, 2026, featuring tastings, dinners, and a street concert. Proof and Wood released Tumblin’ Dice Single Barrel Rye finished in Laird’s Apple Brandy Barrels, a 7-year rye finished for an additional year. New Riff Distilling's 2025 Headliner is an 11-year anniversary blend of five whiskeys, with a portion of the proceeds benefiting the Brighton Center. Buffalo Trace is releasing two ultra-aged wheat whiskey innovations: Weller 18 Year Old and a new blend of Weller Millennium. Goose Island's 2025 Bourbon County Stout lineup, releasing on Black Friday, features six variants with a strong focus on collaborations with Heaven Hill. World Whiskey Society is highlighting its core offering, a 9-Year-Old Straight Kentucky Bourbon Modern Bottle, aged 9 years and bottled at 54% ABV. I.W. Harper has unveiled its rarest offering, a 34-Year-Old Kentucky Straight Bourbon Whiskey from Stitzel-Weller, with proceeds from a Sotheby's auction benefiting Native Son. Larrikin Bourbon Co. is expanding into Tennessee with the release of Tennessee Barrel One, a 121.5 proof cask strength bourbon. Brother Justus Whiskey Company has released its third annual Founder’s Reserve Whiskey, a single malt crafted from Minnesota malted barley and aged in Minnesota oak. Heaven Hill announced the 19th edition of the Parker’s Heritage Collection, a blend of three different mashbills to support ALS research. Jack Daniel's has launched Tennessee Blackberry, the newest addition to its flavors lineup, blending whiskey with blackberry flavor at 70 proof. A. Smith Bowman Distillery is releasing Abraham Bowman Oak Series: Hungarian Oak, a 12-year-old whiskey and the final experimental whiskey in the series. Blue Note Bourbon is bringing back its limited-edition Honey Bourbon Cask, an unfiltered whiskey finished in honey-infused barrels. Yellowstone Bourbon has launched a new line of ready-to-serve cocktails in three flavors: Gold Rush, Old Fashioned, and Espresso. New Riff Distilling is re-releasing its limited Red Turkey Wheat Kentucky Straight Bourbon, a bottled-in-bond whiskey that was last available four years ago. Penelope Bourbon has released Black Walnut Old Fashioned, a ready-to-pour cocktail made with a blend of bourbon and rye, black walnut bitters, and vanilla demerara. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

We are diving back into the fascinating and often frustrating world of direct-to-consumer (DTC) sales. We're thrilled to reconnect with Ari Sussman and welcome Bruce Fougere, co-founder of MASH Networks, a data-driven software company that's truly shaking things up. Ari wastes no time stressing why DTC isn't just an option for distilleries anymore—it's essential. MASH Networks is arming brands with the crucial tools they need to cut through the noise and break those geographic barriers. Bruce then pulls back the curtain on how their tech leverages data and powerful storytelling to turn casual buyers into lifelong fans. We also talk about how all of this has to build on customer loyalty and why consumers are looking meaningful engagement in the brands they support. Show Notes: MASH Networks' impact on craft distilling. The importance of DTC in the evolving market. Effective use of customer data and analytics. Insights from Mammoth Distillery case study. Utilizing QR codes for consumer engagement. Building emotional connections and community. Strategies for tasting experiences and promotions. Exploring subscription models in craft spirits. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Michter's 10 Year Bourbon. This 10 year old bourbon is 94.4 proof and $195 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

Subscribe to ⁠Behind The Pursuit: From Bourbon to Brand⁠ Herb Heneman, now an instructor at the James B. Beam Institute for Kentucky Spirits at the University of Kentucky, teaches students about marketing and building a spirits brand from the ground up. Both Ryan and Kenny share a connection with Herb, and not long ago he invited Kenny to guest lecture for his class. The session covered a series of insightful questions about the industry, but unfortunately, it wasn’t recorded. In this two-part episode, we revisit those questions and the conversations they sparked from the inception of Bourbon Pursuit, through it’s now 10-year career, and how they’ve built a Spirits brand out of it.  We hit on: The numbers, and how BP has become “The Official Podcast of Bourbon” How and when did you start the podcast? Who have been some of your favorite guests? Any that were total disasters? Where and how do you record and how has this evolved over the years How do you decide topics for discussion? What makes a piece of content newsworthy for BP to talk about? How did you grow BP’s reach and get paced across different platforms like Apple, Pandora, iHeart and Spotify? and much more. P.club by Pursuit Spirits puts you in the inner circle. As a member, you’ll unlock exclusive distillery-only releases, VIP access to live virtual tastings with Q&As, 10% off all merch and special perks. Whether you choose free doorstep delivery or distillery pickup, you’ll always be first in line for our newest drops. With a flexible cart and priority access to limited barrels, P.Club isn’t just a membership—it’s your all-access pass to Pursuit. ⁠⁠⁠⁠⁠⁠⁠⁠Sign up today⁠⁠⁠⁠⁠⁠⁠⁠. Come and see us on Mellwood! Be sure to visit⁠⁠⁠⁠⁠⁠⁠⁠ pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠ and click on Visit Us to book a tasting or barrel selection experience. For questions or topic requests on upcoming episodes, email us at ⁠⁠⁠⁠⁠⁠⁠⁠podcast@pursuitspirits.com⁠⁠⁠⁠⁠⁠⁠⁠. Learn more about your ad choices. Visit megaphone.fm/adchoices

Have you ever wondered if whiskey subscriptions are the real deal, or just another trend? Or is it just a way for someone to run through inventory faster? To answer these questions Greg Cohen, the guy behind Pour More joins the show. We set the stage, pulling back the curtain on the rise of these models during covid and how Greg transformed from a marketer to a crucial player in Pour More's journey. I'm geniuonly curious about the business model so we hit on operations, the power of great storytelling, and how landing features in big-name publications put Pour More on the map. Greg breaks down their dual audience – the hardcore connoisseurs and the gift-givers – and how they navigate the maze of alcohol distribution laws. Plus, we pull apart their tiered pricing, and how to balance killer value with exclusive access. Show Notes: Introduction to Greg Cohen and the inception of Pour More. Influence of the COVID-19 pandemic on whiskey subscriptions. Analysis of customer demographics and acquisition methods. Marketing strategies and redefining the whiskey culture. Creating connections with distillers for a unique experience. Challenges in customer retention and innovative solutions. Speculations on the future of whiskey subscriptions and brand storytelling. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Maker's Mark The Keeper's Release. This non-age stated bourbon is 109.2 proof and $75 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices

It's This Week in Bourbon for July 25th 2025. Luca Mariano files for chapter 11, Kentucky’s Attorney General files a lawsuit against Temu, and Sazerac releases Sazerac Rye 100.Show Notes: Luca Mariano Distillery files for Chapter 11 bankruptcy. Kentucky AG sues Temu over privacy, forced labor, and IP theft, naming Buffalo Trace & Churchill Downs. Sazerac sues "John Doe" for impersonating Master Distiller Harlen Wheatley on social media. Whiskey House of Kentucky inks long-term supply deal with Germany's Berentzen-Gruppe. Buffalo Trace launches Sazerac Rye Whiskey 100 Proof. 15 STARS introduces new First West line with Small Batch, Toasted Oak, and 8-Year-Old Bourbons. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

Do you ever just say to yourself, this whiskey needs more proof? Well, if you're already above 140, how much more do you really need? In this episode, we cover the wild world of hazmat bourbon and whiskey. What once started as a rare novelty has turned into constant churn of 140+ high proof releases with everyone running to grab a bottle. We discuss why bourbon should be considered rare while the inclusion of light whiskey is an education problem but it still works for the high proof chasers out there. We talk about the retail end of things but also wonder if this trend will ever die or if it will be on fire forever. Show Notes: Exploration of the hazmat whisky phenomenon and its surge in the market. Historical significance of hazmat spirits and their evolution. Discussion on consumer tendencies towards higher proof and perceived quality. Insights on the novelty effect versus actual taste experiences. Legal and regulatory considerations in the transportation of hazmat whiskies. Predictions on the sustainability of the hazmat trend and potential future shifts in consumer preferences. Support this podcast on Patreon Learn more about your ad choices. Visit megaphone.fm/adchoices

On this Whiskey Quickie by Bourbon Pursuit, we review Lux Row Albariño Cask Bourbon. This 4 year old bourbon is 105 proof and $60 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly. Learn more about your ad choices. Visit megaphone.fm/adchoices