Whiskey YouTube has soared in popularity and there's more content than ever to consume. But there's one channel where two guys take a view that whiskey shouldn't be taken so seriously. In this epsiode, we sit down with the Bourbon Junkies—Sean Paisley and Dan Shook—to explore their remarkable journey from casual bourbon enthusiasts to influential content creators and entrepreneurs. These guys started out as childhood friends and just couldn't leave each other's side. After ditching power lifting they decided to get into the whiskey space and as they put it, their initial lack of experience led to hilariously authentic early videos. We then take spin into their new whiskey brand, Evernorth. They discuss their dissatisfaction with market pricing and their vision for producing whiskeys that resonate with their community, highlighting the challenges and experiences that come with navigating the whiskey market. Show Notes: Origins of the Bourbon Junkies YouTube channel Transitioning from powerlifting talks to whiskey content The impact of consistency and community on brand growth Humorous trials from their initial video-making experiences The significance of live streaming and viewer engagement Launching Evernorth: motivations and long-term vision Challenges in sourcing and distilling whiskey today Insights on consumer pricing and market transparency Future aspirations for Evernorth in quality and volume Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Old Fitzgerald Bottled-in-Bond Bourbon. This 11 year old bourbon is 100 proof and $155 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for January 24th, 2025. Rebel Bourbon Takes it's spot in NASCAR, Penelope launches a 17yr light whiskey, and Buffalo Trace Distillery has unveiled the second edition of its Prohibition Collection.Show Notes: An Austin-based distillery wins trademark lawsuit against Landry’s Inc. over shared name Woodford Reserve bottles gifted at Donald Trump’s inauguration as the 47th US president Ontario Premier Doug Ford threatens to ban US bourbon if tariffs are imposed on Canada Rebel Bourbon partners with NASCAR champion Kyle Busch as official sponsor for 2025 Penelope Bourbon releases 17-year-aged American Light Whiskey distilled at 189 proof Staghorn relaunches All Nations Kentucky Straight Bourbon with a $39.99 SRP Log Still Distillery crafts America’s 47 to celebrate the 47th Presidential Inaugural Ball New Riff Balboa Rye returns with heirloom grain mash bill at 100 proof for $54.99 Laws Whiskey House debuts SUPER WHEATER high-wheat bourbon for $129.99 Buffalo Trace releases Prohibition Collection #2 featuring five historic whiskey recreations Support this podcast on Patreon

Over the years I've been very fortunate to talk to some great minds in this industry. I remember years ago when Pursuit Spirits was very young making some phone calls looking for particular barrels. One of the calls I made was to Richard Wolf. As a general consumer, you have no idea who he is but Richard was at the forefront of the consulting and barrel broker game for decades. Years later, I got to meet his daughter Monica who is putting her own stamp on the whiskey world behind many NDP brands you see on the shelf today. Monica is one of those people that likes to stick behind the scenes and politely turned down my requests to come on the show. However, when I heard about the passing of her dad, I let the dust settle and came to her with the idea that she should come on the show and talk about her dad's legacy and all the influence he had on the industry that not many people knew about. I'm glad she did because this is one of those rare times we get to reflect on days past. Show Notes: Legacy of Richard Wolfe Monica's Journey in the Whiskey Industry The Birth of the Spirits Group Navigating Challenges and Building a Business The Impact of Family and Mentorship The Importance of Connections in Bourbon Navigating the Whiskey Business Landscape Building a Portfolio of Brands Establishing a Bottling and Blending Facility The Journey of Growth and Legacy Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review Preservation Estate Pot Distilled Wheated Bourbon. This 6 year old bourbon is 114.6 proof and $130 MSRP. Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for January 17th, 2025. Brown-Forman makes sweeping cuts across the organization and closes its cooperage, The TTB authorizes 13 new additional standard bottle sizes, and Woodford double double oak makes a national debut.Show Notes: Brown-Forman restructures leadership and operations for $70M cost savings Rebecca Jago departs The Last Drop Distillers after 10+ years TTB expands standards of fill for wine and spirits containers Landry’s Inc. files trademark infringement lawsuit against Landry Distillery Kentucky corn farmers receive $2.8M initiative for regenerative practices Silverbelly Whiskey welcomes Mattie Jackson as Master Blender Heritage Distilling launches IPO and embraces Bitcoin for payments Yellowstone Bourbon named official partner of Ragnar Relay 2025 InvestBev and Saga Spirits partner on 8-figure barrel financing deal Scottish Minister highlights whisky trade importance to US President Trump Raconteur Rye launches Miz Kiss Batch 3 featuring Mizunara finish Woodford Reserve Double Double Oaked Bourbon goes national at $199.99 Old Forester releases 1910 Extra Old limited edition for $65 Support this podcast on Patreon

Tourism is booming in Louisivlle around bourbon. That's why we have our own spot on Whiskey Row opening in April of 2025 but I'm like many of you and I get skeptical because I want to know some of the real numbers. It's a good thing I'm still friends with my former college roommate because my buddy Michael Fetter works with Louisville Tourism who tracks the data of how tourism dollars are spent in this city. WIthout giving away too much, it doesn't look like tourism is slowing down anytime soon. Show Notes: The Bourbon Boom in Louisville Michael Fetter's Journey in Tourism Marketing Louisville as a Bourbon Destination Challenges in Hotel Capacity and Air Travel Future of Bourbon Tourism and Direct Flights \The Birth of Bourbon Country Marketing Bourbon Tourism Funding and Economic Impact of Tourism Balancing Bourbon and Derby Tourism The Role of Influencers in Tourism Support this podcast on Patreon

On this Whiskey Quickie by Bourbon Pursuit, we review the Jack Daniel’s Twice Barreled Heritage Barrel Rye. This non-age stated rye is 100 proof and $75 MSRP (375ml). Let us know what you think. Cheers!DISCLAIMER: The whiskey in this review was provided to us at no cost courtesy of the spirit producer. We were not compensated by the spirit producer for this review. This is our honest opinion based on what we tasted. Please drink responsibly.

It's This Week in Bourbon for January 10th, 2025. Redwood Empire Whiskey acquires Savage & Cooke distillery, Glencairn has taken legal action, and Old Forester 1924 is returning to shelves for a second year.Show Notes: InvestBev Credit & Rare Character Whiskey Redwood Empire Acquires Savage & Cooke Glencairn Legal Action Give 270 Charity Raffle Fireball Flo Turns 106 Log Still Trinity Blend WhistlePig Alcohol-Free Cocktail October London Bourbon Collaboration with Mr. and Mrs. Bourbon Jack Daniel’s Distillery Series #14 Old Forester 1924 Returns Support this podcast on Patreon

The hosts dive into their often-wrong predictions for the bourbon industry in 2025, highlighting the rise of American single malts and the anticipated revival of age-stated bourbons. They explore the intriguing role of social media, especially TikTok, in shaping bourbon narratives. The discussion also touches on the growing appeal of flavored whiskies to younger drinkers and the potential effects of new regulations. Expect playful speculations about upcoming brand launches and innovative shifts in the alcohol landscape, including implications for cannabis ventures.