TWiB: Sotheby's sets record for most valuable bourbon, Kentucky Bourbon Country Auction's new lot, Nelson brothers relaunch Belle Meade whiskey

It's This Week in Bourbon for January 30th 2026. Sotheby's has set a record for the most valuable bourbon ever sold at auction, Kentucky Bourbon Country Auction has announced a historic collaborative lot titled “United We Stand”, and Brothers Andy and Charlie Nelson have reclaimed and are relaunching their Belle Meade whiskey.

Show Notes:

• Bardstown Bourbon Company unveils packaging redesign for core portfolio and new wheated single barrel option
• Uncle Nearest founders file emergency motion to end receivership amid plummeting sales and market value
• Sotheby’s sets $2.5M record for most valuable American whiskey collection ever sold at auction
• Off Hours Bourbon named "Official Partner of the Detroit Pistons" in multi-year sports collaboration
• Pursuit Spirits and partners announce "United We Stand" collaborative barrel auction for veteran charity
• Old Forester's 156-year legacy celebrated in new "Whiskeyland" documentary by the Balas Brothers
• Maker’s Mark Cask Strength receives premium bottle redesign and debut age statement
• Garrison Brothers to release first-ever Bottled in Bond Texas Bourbon on Texas Independence Day
• Nelson brothers reclaim Belle Meade brand for independent regional relaunch in Tennessee

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