GTM Speed Dial
Hillary Carpio
You have a leadership title in Go To Market - Now What? On the GTM Speed Dial Podcast, host Hillary Carpio calls upon B2B mentors to demystify the multi-dimensional topics of leadership. From tough conversations about imposter syndrome and managing performance to hard skills like creating fiscal plans and asking for headcount, nothing is off limits. Together, we will ask mentors the dumb questions, the hard questions and the personal questions to become better leaders.
Episodes
Mentioned books
Feb 2, 2023 • 31min
Decoding Dark Social with Arthur Castillo
Arthur Castillo is the co-founder of Revenue Era, a private, invite only community that serves marketing teams that are obsessed with driving revenue. He is also an advisor and brand ambassador to multiple organizations while also serving as the head of dark social and evangelism at ChiliPiper. His natural knack for building community led him into his current role and has served as the common thread throughout his career. In this episode, Arthur and Hillary will discuss what dark social is and why it is important to go to market leaders, as well as how listeners can follow his lead by turning something you are passionate about into a net-new role of your own.
Jan 19, 2023 • 35min
Unlocking the Potential of ChatGPT in B2B Marketing with Tim Freestone
Tim Freestone, the Chief Marketing Officer at Kiteworks, shares insights on the transformative power of ChatGPT in B2B marketing. He discusses how AI is reshaping recruitment, enhancing productivity, and driving innovation. Practical applications of ChatGPT for personalized marketing and efficient content creation stand out as key topics. Tim emphasizes the importance of blending AI capabilities with human creativity while navigating the evolving landscape of digital marketing. His insights provide a clear path for leveraging AI effectively in future strategies.
Jan 5, 2023 • 28min
4 Steps from Rep to Exec with Asher Mathew
In the inaugural episode of GTM Speed Dial, Asher Mathew, VP of GTM at DemandBase, joins Hillary to demystify the rep to exec journey. Asher takes the listeners through what GTM is, how relationships are at the core of it, the 4 levels of leadership between rep and exec, and why you need to stay at companies for longer than 18 months.
Dec 4, 2022 • 3min
Introducing GTM Speed Dial
There is no playbook for GTM leadership and I wish there was - so I am creating one. Join Hillary Carpio for the upcoming new podcast, Go To Market Speed Dial, where she and guests will chat about B2B leadership, marketing, and all the things you wish were explained. She will call on tried and true mentors, new mentors, and talk to emerging leaders as well. Have a someone in your speed dial and want to bring on the show? Submit your guest requests, questions, and feedback at thehillarycarpio.com/podcast.
Topics: B2B Leadership, Marketing, Emerging Leaders, Go To Market, People Management
