Arthur Castillo is the co-founder of Revenue Era, a private, invite only community that serves marketing teams that are obsessed with driving revenue. He is also an advisor and brand ambassador to multiple organizations while also serving as the head of dark social and evangelism at ChiliPiper. His natural knack for building community led him into his current role and has served as the common thread throughout his career. In this episode, Arthur and Hillary will discuss what dark social is and why it is important to go to market leaders, as well as how listeners can follow his lead by turning something you are passionate about into a net-new role of your own.

Tim Freestone, the Chief Marketing Officer at Kiteworks, shares insights on the transformative power of ChatGPT in B2B marketing. He discusses how AI is reshaping recruitment, enhancing productivity, and driving innovation. Practical applications of ChatGPT for personalized marketing and efficient content creation stand out as key topics. Tim emphasizes the importance of blending AI capabilities with human creativity while navigating the evolving landscape of digital marketing. His insights provide a clear path for leveraging AI effectively in future strategies.

In the inaugural episode of GTM Speed Dial, Asher Mathew, VP of GTM at DemandBase, joins Hillary to demystify the rep to exec journey. Asher takes the listeners through what GTM is, how relationships are at the core of it, the 4 levels of leadership between rep and exec, and why you need to stay at companies for longer than 18 months. 

There is no playbook for GTM leadership and I wish there was - so I am creating one. Join Hillary Carpio for the upcoming new podcast, Go To Market Speed Dial, where she and guests will chat about B2B leadership, marketing, and all the things you wish were explained. She will call on tried and true mentors, new mentors, and talk to emerging leaders as well. Have a someone in your speed dial and want to bring on the show? Submit your guest requests, questions, and feedback at thehillarycarpio.com/podcast. Topics: B2B Leadership, Marketing, Emerging Leaders, Go To Market, People Management