GTM Speed Dial Unlocking the Potential of ChatGPT in B2B Marketing with Tim Freestone
Jan 19, 2023
Tim Freestone, the Chief Marketing Officer at Kiteworks, shares insights on the transformative power of ChatGPT in B2B marketing. He discusses how AI is reshaping recruitment, enhancing productivity, and driving innovation. Practical applications of ChatGPT for personalized marketing and efficient content creation stand out as key topics. Tim emphasizes the importance of blending AI capabilities with human creativity while navigating the evolving landscape of digital marketing. His insights provide a clear path for leveraging AI effectively in future strategies.
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Effective Team and Processes
- Recruit effectively and build strong teams.
- Establish efficient processes to free up time for innovation.
AI Revolution
- AI and its democratization are revolutionizing marketing and the world.
- ChatGPT, launched on November 30, 2022, marks a pivotal moment.
AI's Production Capacity
- Technology is shifting from "find me stuff" to "produce stuff for me."
- AI's ability to generate content marks a significant advancement.