Tim Freestone, the Chief Marketing Officer at Kiteworks, shares insights on the transformative power of ChatGPT in B2B marketing. He discusses how AI is reshaping recruitment, enhancing productivity, and driving innovation. Practical applications of ChatGPT for personalized marketing and efficient content creation stand out as key topics. Tim emphasizes the importance of blending AI capabilities with human creativity while navigating the evolving landscape of digital marketing. His insights provide a clear path for leveraging AI effectively in future strategies.