2min chapter

GTM Speed Dial cover image

Unlocking the Potential of ChatGPT in B2B Marketing with Tim Freestone

GTM Speed Dial

CHAPTER

The Multifaceted Role of a CMO in Driving Innovation

This chapter explores the critical responsibilities of a Chief Marketing Officer, focusing on recruitment, productivity processes, and nurturing innovation. It emphasizes the importance of navigating uncertainty and strategizing for business growth while motivating the marketing team.

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