Arthur Castillo is the co-founder of Revenue Era, a private, invite only community that serves marketing teams that are obsessed with driving revenue. He is also an advisor and brand ambassador to multiple organizations while also serving as the head of dark social and evangelism at ChiliPiper. His natural knack for building community led him into his current role and has served as the common thread throughout his career. In this episode, Arthur and Hillary will discuss what dark social is and why it is important to go to market leaders, as well as how listeners can follow his lead by turning something you are passionate about into a net-new role of your own.