AI-Led Growth

In this discussion with Guy Yalif, Webflow's Chief Evangelist and former CEO of Intellimize, listeners dive deep into the evolution of AI search and its impact on website strategies. Guy emphasizes the shift from traditional SEO to AI-driven content strategies, stressing the importance of useful content and solving user problems. He outlines how teams can enhance their AI fluency and the significance of experimentation. With insights on structuring content for AI crawlers and optimizing websites for engaging user experiences, this conversation is an essential guide for marketers moving into the AI era.

Explore the shift from hiring to building in startups as a solution for growth. Creativity is spotlighted as the key to successful marketing, contrasting traditional practices with innovative strategies. Discover how embracing risk can foster trust and innovation in marketing leadership roles. The integral role of AI in reshaping consumer decisions is discussed, alongside the necessity for marketers to adapt. Finally, the conversation touches on the power of psychology in marketing and how genuine communication can drive engagement.

Chris Andrews, Co-founder and CEO of Scrunch, discusses the seismic shifts AI is causing in marketing and consumer behavior. He shares insights on how traditional SEO practices are evolving to meet new user intents driven by large language models. Trust dynamics in advertising are changing too, with organic content gaining ground over traditional ads. Chris also recounts his journey from homeschooling in rural New Hampshire to thriving in Silicon Valley, highlighting the innovation required to adapt to a new era of online marketing.