AI-Led Growth

Hustle and fire drills got you here, but they won’t get you to the next stage. As a marketing leader, you need an operating system.This is exactly where Anna Baird (Venture Partner at Madrona, Board Member at Semrush) has been. She’s held the C-suite trifecta (CFO, COO, CRO) at hyper-growth companies and shares the exact systems to move from reactive chaos to a predictable, scalable growth engine.This is a masterclass in building the “rhythm of the business” that allows you to scale marketing, align with your board, and finally prove your team’s ROI.What You’ll LearnBuild Your Marketing “Rhythm”: How to build an “operational rhythm” (AOPs, KPIs, and decks) that scales your marketing team’s output and proves its value to the board.The “Relationship Bank” Framework: A system for VPs of Marketing to get buy-in from Sales, Product, and the C-suite before you need it.“Intellectual vs. Budget Buy-In”: The critical difference between a customer thinking your marketing is “cool” and them actually having the “budget buy-in” to pay for it.When to Scale Your Team: The truth about why a company’s hyper-growth outpaces a person’s competency (and how to scale your marketing org effectively).The “Mouse & Cookie” Problem: Why you must say “no” to a huge customer’s “one-off” marketing or product request—and how to make the strategic case internally.Connect with AnnaLinkedIn: https://www.linkedin.com/in/anna-baird-38966513/Madrona: https://www.madrona.com/Semrush: https://www.semrush.com/Join the AI-Led Growth CommunityJoin 500+ marketing leaders from companies like Ramp, Reddit, and Webflow who are building scalable marketing systems.We give you the exact playbooks, frameworks, and network to build a compounding growth engine—and join a community of operators doing it in the real world.Get the playbooks: https://www.ailedgrowth.comFollow AI-Led GrowthJason Gong (LinkedIn): https://www.linkedin.com/in/jgong/Marcel Santilli (LinkedIn): https://www.linkedin.com/in/marcelsantilli/Drop a comment: What’s your single biggest challenge in building an “operating system” for your marketing team?

In this discussion with Guy Yalif, Webflow's Chief Evangelist and former CEO of Intellimize, listeners dive deep into the evolution of AI search and its impact on website strategies. Guy emphasizes the shift from traditional SEO to AI-driven content strategies, stressing the importance of useful content and solving user problems. He outlines how teams can enhance their AI fluency and the significance of experimentation. With insights on structuring content for AI crawlers and optimizing websites for engaging user experiences, this conversation is an essential guide for marketers moving into the AI era.

Explore the shift from hiring to building in startups as a solution for growth. Creativity is spotlighted as the key to successful marketing, contrasting traditional practices with innovative strategies. Discover how embracing risk can foster trust and innovation in marketing leadership roles. The integral role of AI in reshaping consumer decisions is discussed, alongside the necessity for marketers to adapt. Finally, the conversation touches on the power of psychology in marketing and how genuine communication can drive engagement.

Chris Andrews, Co-founder and CEO of Scrunch, discusses the seismic shifts AI is causing in marketing and consumer behavior. He shares insights on how traditional SEO practices are evolving to meet new user intents driven by large language models. Trust dynamics in advertising are changing too, with organic content gaining ground over traditional ads. Chris also recounts his journey from homeschooling in rural New Hampshire to thriving in Silicon Valley, highlighting the innovation required to adapt to a new era of online marketing.