AI-Led Growth Stop hiring. Start building instead. Growth w/ G & Gonto (Hypergrowth Partners)
16 snips
Aug 15, 2025 Explore the shift from hiring to building in startups as a solution for growth. Creativity is spotlighted as the key to successful marketing, contrasting traditional practices with innovative strategies. Discover how embracing risk can foster trust and innovation in marketing leadership roles. The integral role of AI in reshaping consumer decisions is discussed, alongside the necessity for marketers to adapt. Finally, the conversation touches on the power of psychology in marketing and how genuine communication can drive engagement.
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Creativity Is The Human Edge
- Creativity that AI cannot replicate is the core human value in marketing today.
- Effective craziness—creative, risky experimentation—beats credentials and brute force effort.
Build Workflows, Not Org Charts
- Stop hiring layers and build repeatable workflows and tooling instead of growing headcount.
- Allocate capital to building systems because hiring senior roles is less valuable in 2025.
Choose Different Over 1% Better
- Choose being different over being slightly better: do scrappy, visible stunts that stand out.
- Test cheap creative ideas that make people notice rather than incremental webinars or content.