AI-Led Growth How to Build a Website for AI Search in 2025
Sep 29, 2025
In this discussion with Guy Yalif, Webflow's Chief Evangelist and former CEO of Intellimize, listeners dive deep into the evolution of AI search and its impact on website strategies. Guy emphasizes the shift from traditional SEO to AI-driven content strategies, stressing the importance of useful content and solving user problems. He outlines how teams can enhance their AI fluency and the significance of experimentation. With insights on structuring content for AI crawlers and optimizing websites for engaging user experiences, this conversation is an essential guide for marketers moving into the AI era.
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Websites Serve Humans And LLMs
- Websites now serve both humans and LLMs, shifting how content must be created and structured.
- Emotional, brand-driven storytelling remains vital even as AI influences discovery and answers.
Start With Customer Problems
- Treat product marketing as deeply customer-facing work by learning customer problems directly.
- Use that understanding as the foundation for brand and monetization decisions.
Different AI Tools Fit Different Jobs
- Different AI systems are optimized for different jobs like translation, site creation, or summaries.
- Treat generative AI as complementary to existing predictive models rather than a replacement.
