Private Practice Elevation with Daniel Fava

In this episode of The Private Practice Elevation podcast, we’re switching gears from talking about marketing and practice building to focusing on one thing that can impact your performance in just about everything you do: your sleep. How would you rate the quality of your sleep? Do you consider sleep an integral part of your physical health as well as your mental health? I don’t know about you, but when I don’t get enough sleep (or enough quality sleep) it can throw off my entire day. I’m less motivated and less productive, and my creativity and joy seem to falter. Sleep is extremely important to me because I’ve seen the impact it can have on my daily life. I’m also a very light sleeper so I have to go through a lot of measures to ensure an optimal sleeping environment. So, as one who’s nerded out on ways to sleep better before, I’m super excited to talk about sleep on the podcast. Today we’re speaking with Terry Cralle, MS, RN, a Registered Nurse based in Washington, DC, and an expert on sleep health. Our conversation covers a ton of topics from how to get better sleep to the positive impact that great sleep can have on your quality of life and your clinical work as a therapist.   If you’d like to get better rest, listen up. In This Episode, You’ll Learn: The suggested number of hours of sleep you should be getting each night The common misconceptions about sleep and how much you need How the lack of sleep can be tied to so many issues including physical, health, and mental Tons of tips for improving your sleep What to do when you wake up in the morning but don’t feel well rested Why having a nighttime routine is so important to a good night’s sleep and some of the things you should and should not be doing to help set you up for sleep success When you should reach out to a sleep expert to better understand why you’re not consistently getting a good night’s sleep Links mentioned in this episode:  www.TerryCralleRN.com https://bettersleep.org   

  Have you tried using SEO (Search Engine Optimization) on your private practice website, but you’re still wondering why people still can’t find you on Google?   Or perhaps you’re just getting started on building your website and wondering, “what do I need to do to make sure that clients can find me in search engines?”   In this episode of the Private Practice Elevation Podcast, we’re going to talk about the five most common SEO mistakes I see therapists make.   Most private practice owners agree that organic traffic to their website can be a great stream of referrals into the business.   However, many people fail to see the results they want from their SEO efforts.   They’ve got a website - maybe even a great looking one - but the analytics show that not many people are visiting the website or using it to take the next step toward becoming a client.   I’ve consulted with scores of therapists over the years and have reviewed many websites.   And time and again I see these top 5 mistakes holding folks back from getting momentum with their SEO strategy. In This Episode, You’ll Learn: The first thing you need to do before investing time and money in your SEO strategy What content you’ll want on your website to get more traffic from search engines How to find the right keywords - the ones that your clients are using - to get more traffic and clients from your private practice website How long should you expect it to take to see improvements in your website traffic  The 4 main categories of search engine optimization that you’ll need to focus on to build a solid SEO strategy   This Episode is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation.  Links mentioned in this episode: 117. The 4 Mountains of Successful SEO for Private Practice Websites SEO Services at Private Practice Elevation SEO Basecamp Live Training Group Ubersuggest for Keyword Research    

Do you struggle to get traffic to your private practice website?   Have you launched a website but you’re not exactly sure what content needs to be on there in order to attract your ideal client?   In this episode of the Private Practice Elevation Podcast, you’ll learn what content you’ll need on your therapy website to generate more traffic and bring more clients into your business.   When we talk about content, we’re referring to the way you share your expertise and resources on your website.   And when it comes to your private practice website, content serves two very important functions:   Content helps your ideal client connect with you, your services, and what you have to offer and hopefully positions you as the best one suited to help with their challenges  Content helps search engines pick up your website and index it so that your ideal clients can find you   You need content in order to get organic traffic to your website and, once there, you need content to connect with that traffic.   But how do you get started identifying the content necessary to reach and convert your ideal clients?   How can you be strategic in what goes on your website, making sure you continue to provide value and resources that will impact your business?   In this episode, we’re going to walk through some steps to help you evaluate your current website, look for the gaps in your content, and begin to fill them in.   You’ll learn a simple starting point to start creating your own content strategy to help your website rank well in search results and connect with your audience. In This Episode, You’ll Learn: The 4 qualities of great content that will help improve your SEO Why consistency is important to improve your keyword rankings How to find the low-hanging fruit of your content strategy by expanding what’s already on your website Simple things you can add to your website to improve the content and help it rank higher in search results Ideas for new content you can add to your website Tips for brainstorming articles you can add to your website to help attract more traffic and turn your website into a valuable resource for potential and current clients   This Episode is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation.   

Do you feel like you’re intentionally creating a life from which you don’t need to escape?    Or are you finding it incredibly difficult to create a balance between caring for others’ needs and caring for yourself?   In this episode of The Private Practice Elevation Podcast, you’re going to receive a framework that you can apply to your life so that you can embrace self-care in a way that works for you.   Let’s face it… incorporating self-care into our daily lives is hard.   It seems so counterintuitive to take time out of your day to focus on yourself, do things that bring you joy, or just slow down.   And we can often deal with feelings of guilt for putting our own needs above others.   I know I’ve struggled with this.   Today we’re speaking with Dr. Karen Dyck and Dr. Melissa Tiessen about what it means to embrace self-care and the positive impact it can have on our lives.   They’ve developed a framework, called The 4 ‘C’s”, that is going to help you identify where life has gotten off-balance and give you a road forward toward creating a life you love. In This Episode, You’ll Learn: The 4 ‘C’s’ of Self-Care: Connection, Compassion, Courage, and Creativity How the 4 ‘C’s’ are connected and how to move between them to embrace self-care in a way that helps you thrive The shared challenges we all face when it comes to taking care of ourselves How our brains are wired in a way that actually makes self-care counterintuitive How the 4 ‘C’s’ can be cultivated and developed in order to help us to create the life we want to live   This Episode is Brought To You By   Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.   Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.    In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.    Learn more about building a thriving private practice with Alma at helloalma.com/elevation.   

In this week’s episode of The Private Practice Elevation Podcast, you’re going to learn 3 simple ways you can get more clients from your website.    In today's digital age, having an effective and well-designed website is crucial for any private practice to attract and retain clients.    A website serves as an online storefront, and it is the first point of contact for many potential clients.    However, simply having a website is not enough - it needs to be optimized for conversions and designed to meet the needs and expectations of your target audience.    In this conversation with my friend, Uriah Guilford from The Productive Therapist, we'll share three tips that can help you get more clients from your website.    Whether you're just starting out or looking to improve your existing therapy website, these tips will provide you with practical strategies that you can implement right away. In This Episode, You’ll Learn: What is conversion optimization and why is it important The importance of having a clear and concise headline, especially on your homepage The 4 types of headlines (with examples!) you can use to create more engagement with website visitors and get them to read the rest of your pages The role of compelling call-to-actions in converting visitors into clients and how to design an effective call-to-action section on your website pages How to balance SEO and compelling copywriting General website design tips to help you get more clients from your website The importance of tracking what works best with your ideal clients and how people prefer to get started with you and your practice About Uriah Guilford Uriah Guilford is an LMFT, a group practice owner and the creator of Productive Therapist, a virtual assistant company that serves therapists in private practice. He is a technology nerd, a minimalist travel packer, a rock drummer and business development enthusiast.  

In this episode of The Private Practice Elevation Podcast, we’re going to unpack everything you need to know about Managed WordPress hosting.   If you have a therapy website built on WordPress, or you’re looking to create one, you probably know that website hosting is something that’s needed to make that happen.   Website hosting is what allows you to make your website accessible on the Internet.    A hosting service provides the technologies and support needed for the website to be viewed on the Internet. It’s where you store your website files so the world can see it.   But if you’ve had a WordPress website for a few years, you’ve probably already seen that not all hosting is created equal.   When they’re just starting out with their first website, most folks will choose a hosting provider based on price alone.    You may think that hosting is just a place to stick your website files, so the cheapest one should be fine, but that’s not the case.   And after working with therapists for many years, I've heard some fairly horrific tales about how certain hosting providers couldn't give clear answers to support questions, tried to upsell additional services when running into issues, or kept their clients on hold for hours on end during support calls.   So, in order to make sure you’re getting the most out of your hosting, and help you find a quality service that will serve your private practice for years to come, let’s unpack the hosting options available to you.   Typically you have two options for hosting: shared hosting and managed WordPress hosting.   And managed WordPress hosting is my recommendation for your private practice website.   Managed hosting can bring a whole host of benefits to your website, including lightning-fast performance, top-notch security, and rock-solid reliability. And, unlike traditional hosting, managed hosting takes care of all the techy stuff for you, so you can focus on what you do best - running your practice.   If you’re planning on building a WordPress website or have a current hosting provider you haven’t quite enjoyed, this episode will help you understand your options and find a trustworthy place to host your website. In This Episode, You’ll Learn: The difference between shared hosting and Managed WordPress hosting What is Shared Website hosting What is Managed WordPress hosting? The benefits of Managed WordPress hosting My recommendation for Managed WordPress hosting and why  

In this episode of The Private Practice Elevation Podcast, you’re going to learn about some of the benefits of podcasting and how a podcast can be a huge asset to your business.   Not only that, but a podcast can help you create a positive impact in your community and even the world.   In 2021 over 82 million people said that they listened to podcasts. This number is estimated to rise even further, reaching over 100 million listeners in 2024. (Statista)   This means that your ideal clients or the population you feel called to make an impact with are likely already listening to podcasts.   But there are many ways to reach your audience, podcasting being just one of them.   While podcasting may not be for everyone, I know many of you feel you have a voice and are thinking about what it would be like to have your own podcast.   So what are some of the things you need to think about when starting a podcast?   And what benefits can a podcast have on your business and your impact?   Today we’re talking with my long-time friend, Gordon Brewer, all about podcasting.   Gordon hosts a successful podcast, The Practice of Therapy, and he currently has over 200 episodes under his belt.   He’s been able to use this podcast to provide valuable resources for the mental health community, network with other influencers, and create new streams of income.   In our conversation, Gordon takes us back to when he first had the idea to start a podcast and walks us through some of his own reasons for starting a podcast and some of the challenges he’s had along the way. In This Episode, You’ll Learn: Gordon’s story from starting the Practice of Therapy website to launching and growing a podcast The benefits and drawbacks of blogging in your marketing and how it differs from podcasting How podcasting can help you reach more of your ideal client by networking with other podcasters and influencers How podcasting can help you get more SEO traffic to your website What are some of the basic necessities in order to start a podcast Some of the challenges Gordon faced while starting and growing his podcast and how he overcame them  

In this episode, you’re going to learn 6 things that may be killing your website’s page speed and how to fix them.   The goal of your private practice website is to reach your ideal clients and get them the information they need to (hopefully) choose to work with you for therapy.   But when your website isn’t performing well and provides those potential clients with a slow and frustrating experience, chances are they will leave your website without taking the next step.   And Google has also let us know that page speed is one of the top ranking factors for websites.   So if your website is slow, it could mean an impact on your SEO and a loss in organic traffic from search engines.   How can you tell whether your website loads slowly (aside from just looking at it) and what the main issues are that are impacting your page speed?   Let’s discuss 6 things that may slow your website down and how to fix them. In This Episode, You’ll Learn: How to test your website page speed and the tools you can use The importance of choosing a quality hosting provider How to optimize images and WordPress plugins Recommendations for hosting and WordPress themes Key Takeaways: 6 Things Killing Your Website Page Speed & How To Fix Them Page Speed Impacts your Google Ranking Having a fast website is important for many reasons, and optimizing it for SEO is one of them.    SEO, or search engine optimization, is the process of improving a website’s visibility in search engine results. This is done by making sure the website is optimized for the specific keywords that people are likely to search for.    People want to find what they’re looking for quickly, and a slow website can deter them from staying on the page. As Daniel Fava, the host of the Private Practice Elevation Podcast, says, “In today’s day and age, people like things fast, we like things loading quick, we want to get to the information that we’re searching for as quickly as possible.”   Google also takes page speed into consideration when ranking websites. If a website takes longer than three seconds to load, it can lose up to 32% of its page visitors.    This can significantly affect the website’s ranking, making it difficult for potential customers to find. Google’s Page Speed Insights tool can be used to check a website’s loading speed and determine if it needs to be optimized.   At Private Practice Elevation, they offer WordPress website care plans where they look after your website and make sure it’s running smoothly. Their Trekker care plan includes speed optimization, where they will make sure your website is running as quickly as possible. This is an important service for those who want to make sure their website is running optimally and that their SEO is as good as it can be.   In conclusion, optimizing a website for SEO is important for those who want their website to be visible in search engine results. Google takes page speed into consideration when ranking websites, so it’s important to make sure your website is loading quickly.    Choose quality hosting services. One of the most important ways to improve your page speed is to choose quality hosting services.   When it comes to web hosting, it’s important to choose a plan that is suited to the complexity of your website. If you have a complex website, you may need to invest in a more expensive hosting plan. There are hundreds of web hosting plans to choose from, so it’s important to do your research and choose the one that best fits your needs.   It’s also important to consider managed WordPress hosting if you’re using WordPress. Managed WordPress hosting is more secure and can help improve your website’s page speed. It also comes with additional features such as automatic backups and updates, which can help save you time and money.   Finally, it’s important to consider customer service when choosing a hosting provider. Good customer service is essential if you ever encounter any issues with your website. Make sure to read reviews and ask questions before committing to a hosting provider.   Overall, choosing quality hosting services is an important step in optimizing a website for page speed. Investing in a good hosting plan can save you time, money, and frustration in the long run. Make sure to do your research and choose a hosting provider that meets your needs.   Optimize Images and Files Additionally, optimizing images is a must for any website.    Having high-quality images can attract more viewers, but unoptimized images can drastically slow down page speed. To avoid this, it’s important to use JPEG files instead of other formats, compress images to make them smaller, and avoid images that are one megabyte or larger.    There are several tools available online that can help you compress images without sacrificing quality.    Thirdly, too many plugins can also slow down page speed. Plugins are useful for adding functionality to a website, but they can also add hefty files that slow down loading time. It’s important to only use the essential plugins necessary for your site, and to keep them up to date.    Fourth, compressing files is also essential for page speed. Compressing files such as PDFs, intake forms, eBooks, etc. can reduce their size and make them download faster. Gzip and deflate are the most common types of file compression, and it’s best to reach out to an expert if you need help with this.   Finally, render-blocking resources can also affect page speed. Websites, including WordPress themes, come with code such as JavaScript and CSS files. These files tell a browser how your website is supposed to look, and most browsers prevent sites from loading until the site’s CSS files load.    To avoid this, it’s important to optimize your code and reduce render-blocking resources.   In conclusion, optimizing images and files is essential for improving page speed. Investing in quality hosting services, compressing images and files, using only essential plugins, and reducing render-blocking resources are all important steps for optimizing a website for page speed.    Taking the time to optimize your website can save you time, money, and frustration in the long run.   Optimizing WordPress Websites WordPress is one of the most popular content management systems available, and for good reason. It's easy to use and has a wide range of features and customization options. However, if not properly optimized, WordPress websites can be slow and difficult to use. Fortunately, there are several steps you can take to optimize WordPress websites and improve page speed.    The first step is to invest in quality hosting services. A good hosting service will ensure that your website is always up and running, and that it is secure and reliable. It will also provide you with the resources you need to optimize your website for page speed.   The second step is to optimize images and files. Images and files are often the largest contributors to slow page speed. Compressing images and files can significantly reduce their size and improve page speed.    Additionally, it's important to use only essential plugins. Too many plugins can slow down your website, so it's important to only use the plugins that are necessary for your website's functionality.   The third step is to reduce render-blocking resources. Render-blocking resources are JavaScript and CSS files that prevent your page from loading until they have loaded.    To reduce render-blocking resources, you can alter the CSS code to identify conditional CSS elements using the media attribute, use code purging tools to remove unnecessary CSS from your site, bundle JavaScript and CSS files together, and minify the rendering files.   The fourth step is to avoid poorly coded themes. Your website's theme is the foundation of your website and controls the architecture of your whole site. Using a poorly coded theme can slow down your website, so it's important to invest in a premium theme that is up to industry best practices.   Taking the time to optimize your WordPress website can make a huge difference in page speed. It can also improve the overall user experience and make your website more secure and reliable.    By following the steps outlined above, you can ensure that your WordPress website is optimized for page speed and is running at its best.

In this episode of The Private Practice Elevation Podcast, you’re going to learn how clinical support can help you prevent burnout in your life.   Whether you’ve experienced burnout in your past, feel like you’re on the edge of it now, or have moved past burnout, you’re going to learn some great tips to help you - no matter where you’re at on your journey.   Most people think that just rest is the key to avoiding burnout. While rest is important, it’s so much more than just a work-life balance.    There are some key activities that you can do to help you avoid burnout altogether.   And our guest today suggests that you begin NOW, even if you don’t feel burnout at the moment.   To help us understand more about burnout and how clinical support can specifically help you overcome or avoid burnout altogether, we’re chatting with Shannon Heers   Shannon Heers is a therapist, Approved Clinical Supervisor, and founder of Firelight Supervision.    Firelight Supervision provides clinical supervision to counselors and social workers pursuing licensure, as well as clinical consultation for post-licensure professional growth and development.   Because of the supervision work Shannon and her team do with so many clients, she’s got a wealth of experience and wisdom when it comes to burnout. In This Episode, You’ll Learn: What burnout looks like, including details from Shannon’s own burnout story Why it’s so important to have a burnout prevention plan even if you don’t feel burnt out now Activities that you can do daily, weekly, monthly, and yearly in order to prevent burnout Why community is so powerful and the ways it helps you avoid burnout

In this podcast episode, you’re going to learn some of the most important aspects of creating effective social media content that will engage your ideal clients and start conversations.   Now, you may be wondering how social media marketing works when it comes to ethics…    Don’t worry, our conversation has that one covered.   But the main issue is that using social media for lead generation for therapy is ethically frowned upon.   Not so with coaching services though!   So how can you add coaching to your therapy practice and open a whole new world of potential with your social marketing - and really all your marketing?   I know from my conversations with many therapists that social media is often a love-hate relationship, with the majority of people hating it.   I myself have backed down from social media for a while due to my own fatigue and, to be honest, lack of understanding of how to make it all work.   So to help us iron this stuff out, answer the big questions about using social media ethically, and start getting results from this avenue of marketing, is our guest, Carly Hill.   I first began following Carly on Instagram because I was so impressed with her content and her consistency. I knew she was doing it well and I wanted to learn from her.   So I’m super excited to have her on the Private Practice Elevation Podcast and pick her brain.   Carly is an LCSW and business strategist for clinicians. She specializes in helping overworked and underpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams. In This Episode, You’ll Learn: The ONE THING you need to understand in order to be successful with social media marketing The subtle difference between marketing/social media for a therapy practice vs a coaching business Using social media for lead generation for coaching vs therapy-ethics Why conversations are more important than likes and followers How to use the Pain-Agitate-Solve copywriting framework to craft any social post that will stop your ideal client in their scroll and get them to take action How to provide value to your audience and develop your like, know, and trust factor Why you shouldn’t be afraid to promote your offer and services How to keep things simple and just get started with social media marketing Subscribe & Review in Apple Podcasts If you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.   And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!   Links mentioned in this episode: Carly Hill Coaching Therapist To Coach Accelerator Facebook Group Carly on Instagram About Carly Hill   Carly Hill is an LCSW and business strategist for clinicians. She specializes in helping overworked and underpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams.   She helps clinicians break free out of the 1:1 model to leverage their time, get paid for their knowledge, and live a life of true freedom. She helps clinicians to find their coaching niche, develop their high ticket offer, and organically call in their ideal clients easily and effortlessly using her unique modern marketing masterplan.   How To Create Effective Social Media Content: Key Takeaways Start with a system. Do you have a love-hate relationship with social media marketing? It can be overwhelming, especially when we don’t have a system in place to help us manage it. Today, we’re talking with Carly Hill, an LCSW and business strategist for clinicians, about how to create effective social media content.   Carly Hill specializes in helping overworked and unpaid female clinicians make more money and more impact by teaching them to build the online coaching business of their dreams. She helps clinicians break free out of the one-to-one model to leverage their time, get paid for their knowledge, and live a life of true freedom.   Carly helps clinicians to find their coaching niche, develop their high ticket offer, and organically call in their ideal clients easily and effortlessly using her unique modern marketing master plan.   When it comes to social media, Carly recommends starting with a system. Having a system in place will make it easier to post consistently on social media. It can also help you to stay organized and make sure that you’re not overwhelmed by the task of creating content.   She suggests starting with a platform that you enjoy, like Instagram. Instagram is simpler and more fun than other platforms like Facebook. It’s also easier to manage and can help you get started on social media marketing.   Once you’ve chosen a platform, it’s important to have a system in place to help you create and post content. A system can help you stay organized and make sure that you’re consistently creating content that connects with your ideal clients. It can also help you create content that leads them to take action.   Having a system in place can make social media marketing less of a chore. When you see it working, staying motivated and creating content is easier. With a system in place, you can start to see the potential of social media and use it to reach your ideal clients.   Discern between therapy and coaching. However, when it comes to therapy and coaching, there are some key differences that need to be taken into account. Therapy and coaching can be used together, but they are not the same. It is important to understand the differences between the two in order to use social media effectively and ethically.   Therapy is a medical treatment that is used to treat mental health disorders. It is regulated by the government and requires a license to practice. The goal of therapy is to treat a mental health disorder and help the patient manage their symptoms.   Coaching, on the other hand, is a more general approach to helping people. Coaching does not require a license and is not regulated by the government. The goal of coaching is to help people reach their goals, such as career advancement or personal development. Coaching can also be used to help people who are struggling with mental health issues, but it is not a replacement for therapy.   When it comes to social media, it is important to discern between therapy and coaching. Therapists are not allowed to use social media for lead generation purposes, as this is not ethical. However, coaches can use social media for lead-generation purposes and have engaging conversations with their followers. Coaches can also share testimonials, which is not allowed for therapists.   It is also important to note that if you have both a therapy practice and a coaching practice, and your niche is the same, you don’t need to have two separate social media accounts. You can use your coaching social media for lead generation and promotion, and if someone is interested in your coaching services, you can discern if they are a fit for your therapy practice or if they can be coached through their issue.   In conclusion, it is important to understand the differences between therapy and coaching in order to use social media effectively and ethically. Therapists must use social media for educational purposes only, while coaches can use it for lead generation purposes. If you have both a therapy practice and a coaching practice, you can use your coaching social media for lead generation and discern if someone is a fit for your therapy practice.   Know your ideal client. When it comes to social media, it is important to know your ideal client. You need to understand their pain points and what their living hell is, as well as what their heaven is. Knowing your ideal client allows you to create compelling hooks that will stop the scroll and grab their attention. You also need to be speaking to them in their language and not using clinical jargon. Finally, you need to have clear and concise call to actions that direct them to the next step.   It is also important to assign value to what you are offering. Invite your ideal client to a free training or a free Facebook group as if you are inviting them to a dinner party. This will help build trust and show them that you understand their needs.   Overall, it is essential to know your ideal client when it comes to using social media. Knowing their needs, pain points, and language will help you create effective posts that will capture their attention and lead them to the next step.   Be consistent and inviting. Consistency is key when it comes to social media marketing. You have to be present and be seen in order to get noticed. This means posting regularly and creating content that your ideal client can relate to. You want to create a presence on social media that will capture your audience's attention and make them want to engage with you.   It is also important to be inviting and engaging. You want to make sure that your audience knows that you are here to help them and that you understand their pain points. Start off by calling out to your ideal population and their pain, and then agitate their pain and let them know that there is a solution. Invite them to take the next step, whether it be a free guide, a training, or a call. This will help move them along in the journey and create a relationship with them.   Finally, don't be afraid to put yourself out there. You have to invite people to take that next step and create these posts. It can be intimidating, but it is important to be seen and be heard in order to be successful. Start with something simple and ease into your voice and your face.   Overall, being consistent and inviting are important when it comes to using social media. Knowing your ideal client and creating content that speaks to them will help you create relationships and move them along in their journey. Don't be afraid to put yourself out there and invite people to take the next step.   Promote yourself and your offer. When it comes to creating content, having a system is key. This system should involve figuring out who your ideal client is and talking to their pain and their “heaven”. Break these topics down into five different buckets, such as burnout, energizing, mom guilt, etc. Plug these topics into copywriting frameworks or create a calendar to keep yourself organized. On Mondays, you can promote yourself and invite people to free trainings, on Tuesdays ask them what they want you to teach on, Wednesdays do free training, Thursdays do a PAS post, Fridays talk about fun facts about you behind the scenes. This will help you batch your content and save time.   Reusing content is also important. If you are talking about burnout on your blogs for one week, you can hyperlink the posts you did on Instagram and your blog about burnout. This will also save you time.   Don't be afraid to share your offer. You are using social media to convert and get a paying client. Invite them to take the next step and let them know what you have to offer. It can be uncomfortable to promote yourself, but you are doing a disservice if you don't share what you have to offer. Give them permission to raise their hand and let them know that it is okay to promote yourself and share your offer.   Connect with ideal clients. It is important to connect with your ideal clients on social media. You can use social media to reach a wider audience and to help your ideal clients find you. You can also use social media to create conversations, generate leads, and educate your ideal clients on the value of your services. You can share stories about how you have helped your clients and to showcase what you have to offer.   When you are creating content for social media, think about what your ideal clients need to know. What do they need to understand about your services and how you can help them? What kind of stories can you tell that will help them understand the value of working with you? Share tips and resources that will help them solve their problems.   When you are creating content, remember to be authentic and relatable. Make sure that you are using language that your ideal clients understand. Speak to them in a way that will make them feel comfortable and connected to you.   It is also important to be consistent with your content. Post regularly and create a schedule for yourself. You want to make sure that you are putting out content that is helpful to your ideal clients and that you are keeping them engaged.   By connecting with your ideal clients on social media, you can help them understand the value of working with you and you can create relationships with them.    You can use social media to create conversations, generate leads, and educate your ideal clients on the value of your services. By being consistent with your content and being authentic, you can create relationships and help your ideal clients find you.