Private Practice Elevation with Daniel Fava

In this special SEO Quick Tip episode, we will be discussing the importance of optimizing your titles and meta descriptions on your website. These elements play a crucial role in on-page optimization, helping your website rank higher for the keywords you are targeting. In this episode, we will explore the best practices for crafting effective titles and meta descriptions, and how they can impact your search engine rankings. Your title tags and meta descriptions are the very first thing that users will see in those Google search results. It's not only important to optimize them so that you improve your ranking, it's equally important to make them enticing to users. We want people to go from Google to your website right? Well, listen up as we break down these crucial SEO factors and give you a quick rundown on titles, meta descriptions and how you can optimize them. In This Episode, You'll Learn: What are titles tags and meta descriptions The importance of optimizing titles and meta descriptions on websites Best practices for creating optimized title tags for your website to help boost search engine rankings Tips for writing great meta descriptions to help your SEO

Today, we're diving into the topic of awkward money moments in running a therapy practice. Join me as we explore the challenges therapists face when discussing fees, insurance, and rate increases with clients. We'll uncover strategies to navigate these conversations with confidence and compassion. To help us do that, we'll be talking with Mor Goldberger. By day Mor leads Therapist Experience and Growth for Mentaya and by night she works as a couples therapist. Introduction: The Uncomfortable Reality of Money in Therapy As a therapist, discussing money with clients can be an uncomfortable and challenging task. Many therapists find themselves ill-equipped to handle these conversations, as there is often a lack of business training in the field of therapy. This can lead to feelings of discomfort and uncertainty when it comes to setting fees, discussing insurance, and addressing rate increases. In this episode, we will delve into the world of awkward money moments in therapy. We will explore the experiences of therapists and the strategies they employ to navigate these conversations effectively. Through the help of our guest, Mor Goldberger, we will gain a deeper understanding of the complexities surrounding money in therapy and discover practical tips to handle these situations with confidence. In This Episode, You'll Learn: Why therapists often struggle with discussing money with clients How to maintain your boundaries around money so that you avoid getting into awkward conversations that display a lack of confidence Tips for discussing sliding scale fees with prospective clients Scripts to use when letting your clients know that you're no longer accepting insurance Things you can do for framing conversations about raising rates Tips for sounding confident during consultations such as breathing and slowing down your pace of speaking Why being willing to refer poor-fit potential clients shows a high level of care Try Mentaya for free with promo code: PPE Links mentioned in this episode: Mentaya.com (Try Mentaya for free with promo code: PPE) Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation Podcast, you're going to learn how you can write copy that's authentic, relatable, and helps you connect with and convert more clients. Writing copy for our websites or online marketing doesn't come easy for most of us. The majority of therapists don't have any training in marketing in business building. So when you've got a website that your need to fill up with a bunch of words that are somehow going to get you more clients, that can be a daunting task. What happens often is that we end up filling our therapy websites with therapist speak and information from the DSM. But the trouble is that this type of language is not the language your ideal client uses to describe their feelings and the challenges they face. So how can you create content that feels authentic to YOU and who you are, while also relatable to your ideal client? How can you stand apart from other private practices so that you attract the best-fit clients to work with? Patrick Casale is a Licensed Clinical Mental Health and Addictions Therapist in Asheville, NC, who helps mental health entrepreneurs break the mold, work through their fears and insecurities, and to embrace their Authenticity. Listen in as he shares tips, exercises, and strategies you can use to help you get past your copywriting roadblocks and create the best content for you and your clients In This Episode, You'll Learn: Why "relatability is accessibility" and the key to connecting with potential clients and getting them to take the next step Overcoming imposter syndrome in your copywriting How your niche can actually be a version of you and how you can use your story to create content Tips for niching down so you can begin writing content with a specific client in mind Why new environments can help spark creativity and write your best content Exercises to help you get out of your head and just start writing creative and captivating content How movie characters can help you write amazing content The reasons why launching a website when it isn't perfect is a key to success with your marketing How to make time for content creation Links mentioned in this episode: All Things Private Practice Divergent Conversations Podcast Free impostor syndrome workbook + narrow down your niche guide + private practice startup guide Top 3 reasons to listen to the entire episode: Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence. Identify ways to make your website a safe space and establish a connection with potential clients. Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients. If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you'll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you're going to be the best fit. Listen Here. This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Subscribe & Review in Apple Podcasts If you're not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don't miss an episode! Click here to subscribe on iTunes. And if you're feeling extra generous, I'd love to hear what you think about the podcast. Reviews help others find the podcast plus I'd really love to hear what you think! Click here to leave a review. Just click on "Ratings & Reviews" then "Write a review." Let me know what you like best about the podcast. Thank you!

In this episode of The Private Practice Elevation podcast, we will be exploring 8 eye-opening statistics about website users and how they interact with therapy websites. In today's digital age, having a strong online presence and professional website is crucial for any private practice, as more and more people turn to the internet to search for mental health services. But just having a website is not enough. It's important to understand how users behave on your website in order to optimize its design and content to serve their needs better. Doing so can help you communicate your value and services more effectively, and improve the number of clients your website adds to your practice. In this episode, we'll be sharing eight key statistics about website users that will change the way you think about your therapy website. Some of these may even lead you to get serious about that website redesign you've been thinking about! From bounce rates to mobile usage, we'll dive into the data and provide insights on how to improve your website's user experience and ultimately attract more clients to your therapy practice. Why User Experience is Crucial to the Success of Your Therapy Website Understanding how users interact with your website is crucial because it can help you improve the user experience and ultimately attract more clients to your therapy practice. By analyzing user behavior, you can identify areas of your website that may be causing frustration or confusion for visitors, and then make changes to address these issues. This could include optimizing the layout and design of your website, improving the content or navigation, or ensuring that the website is mobile-friendly. Additionally, by looking at these statistics and understanding how potential clients interact with your website, you can gain insights into what types of content are most popular, which can help you tailor your website to better meet the needs of your target audience. Plus, your website is often the first point of contact that potential clients have with your practice. Therefore, optimizing the user experience on your website can help you make a positive first impression and ultimately attract more clients to your practice. Links mentioned in this episode: Original article from Sweor Google Pagespeed Insights This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

In this episode of The Private Practice Elevation Podcast, you're going to learn how you can intentionally create a team culture in your private practice that hs clinicians begging to work with you. One thing I've learned from watching my wife build and grow her own group practice is that, well, it's hard! It can be a struggle to find great therapists to join your team and then provide enough benefits to ensure they stay. Not only that, it can be hard to find others who share your vision and values for this practice that you're building. So what can you do to begin building a team culture at your private practice? How do you nail down your hiring process from start to finish so that at the end of it, you know you're hiring someone who cares about your vision and the impact you want to create through your private practice? Today we're speaking with Dawn Gabriel. Dawn is the founder and CEO of Authentic Connections Counseling Center, a group practice consultant, and host of Soul Care for Therapists podcast. She is passionate about helping people achieve freedom from what is keeping them stuck and invites others to take a non-judgmental look deeper into their spirituality and faith. Whether you're just starting to build your private practice team or you've got a team already, you're going to get some great advice from an experienced group practice owner on creating deep connections with your team so that you can build a team you love that cares about your vision. In This Episode, You'll Learn: How to hire therapists that share your values and your vision, not just to fill a chair Ideas and examples for creating a mission statement that can guide you through the interview process The importance of screening candidates before even thinking about inviting them in for an interview Creative perks you could offer your therapists and how to incorporate them into your job description and attract better candidates Exercises and resources you can use to foster connections between team members and support one another The Ennigram and how it can help you understand your team's strengths and personalities better Steps for building your leadership team so that you can focus on what you love and what you're good at Links mentioned in this episode: Faith Fringes Soul Care for Therapists Authentic Connections Counseling Center

In this episode of the Private Practice Elevation Podcast, you're going to learn how our perceived failures can be turned into learning opportunities that can help you reach your private practice goals. Like all things in life, your business will go through seasons. There will be highs and lows, and tons of challenges along the way. But it's how we view those challenges that can mean the difference between feeling stagnant in your business growth and truly thriving while growing your business. One of the main things that can hold you back from growing your business is fear. It can be scary to pay the money you feel like you don't have to invest in Google Ads, a coaching program, or maybe a mastermind group. But as our guest explains, you can shift to view these things as investments that you can trust will be returned exponentially. Maira Holzmann is the owner of Somatic Therapy Partners in Denver, CO and she loves helping other therapists find the tools, support, and guidance necessary to build a thriving, soul-aligned private practice. After three failed attempts at private practice and ending burnout and overwhelm for good, Maira is committed to serving therapists in creating better outcomes with their clients and living a balanced life with more joy. Listen to our conversation as we share experiences of the highs and lows of business building and how you can come to terms with investing (even learn to love it!) in your business so that you grow and build a business and life that you love. In This Episode, You'll Learn: Mistakes people make when first starting out in private practice Why you need marketing so that people can find your business The difference between investment and cost and how investing in yourself and your business can make a huge impact on your growth How to calculate your return on investment for Google Ads so you can confidently market your practice and attract clients How investments open possibilities for you Maira's tips for being in FLOW - "Feeling love over worry" and how when you're in the FLOW, you're able to be more creative, confident, and at peace How to confront resistance as you grow your private practice Why it's so important to trust you will get an ROI when investing in your business Why investing in a thriving life is the best thing you can do for your clients This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: Somatic Therapy Partners

In this episode of The Private Practice Elevation podcast, we're switching gears from talking about marketing and practice building to focusing on one thing that can impact your performance in just about everything you do: your sleep. How would you rate the quality of your sleep? Do you consider sleep an integral part of your physical health as well as your mental health? I don't know about you, but when I don't get enough sleep (or enough quality sleep) it can throw off my entire day. I'm less motivated and less productive, and my creativity and joy seem to falter. Sleep is extremely important to me because I've seen the impact it can have on my daily life. I'm also a very light sleeper so I have to go through a lot of measures to ensure an optimal sleeping environment. So, as one who's nerded out on ways to sleep better before, I'm super excited to talk about sleep on the podcast. Today we're speaking with Terry Cralle, MS, RN, a Registered Nurse based in Washington, DC, and an expert on sleep health. Our conversation covers a ton of topics from how to get better sleep to the positive impact that great sleep can have on your quality of life and your clinical work as a therapist. If you'd like to get better rest, listen up. In This Episode, You'll Learn: The suggested number of hours of sleep you should be getting each night The common misconceptions about sleep and how much you need How the lack of sleep can be tied to so many issues including physical, health, and mental Tons of tips for improving your sleep What to do when you wake up in the morning but don't feel well rested Why having a nighttime routine is so important to a good night's sleep and some of the things you should and should not be doing to help set you up for sleep success When you should reach out to a sleep expert to better understand why you're not consistently getting a good night's sleep Links mentioned in this episode: www.TerryCralleRN.com https://bettersleep.org

Have you tried using SEO (Search Engine Optimization) on your private practice website, but you're still wondering why people still can't find you on Google? Or perhaps you're just getting started on building your website and wondering, "what do I need to do to make sure that clients can find me in search engines?" In this episode of the Private Practice Elevation Podcast, we're going to talk about the five most common SEO mistakes I see therapists make. Most private practice owners agree that organic traffic to their website can be a great stream of referrals into the business. However, many people fail to see the results they want from their SEO efforts. They've got a website - maybe even a great looking one - but the analytics show that not many people are visiting the website or using it to take the next step toward becoming a client. I've consulted with scores of therapists over the years and have reviewed many websites. And time and again I see these top 5 mistakes holding folks back from getting momentum with their SEO strategy. In This Episode, You'll Learn: The first thing you need to do before investing time and money in your SEO strategy What content you'll want on your website to get more traffic from search engines How to find the right keywords - the ones that your clients are using - to get more traffic and clients from your private practice website How long should you expect it to take to see improvements in your website traffic The 4 main categories of search engine optimization that you'll need to focus on to build a solid SEO strategy This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: 117. The 4 Mountains of Successful SEO for Private Practice Websites SEO Services at Private Practice Elevation SEO Basecamp Live Training Group Ubersuggest for Keyword Research

Do you struggle to get traffic to your private practice website? Have you launched a website but you're not exactly sure what content needs to be on there in order to attract your ideal client? In this episode of the Private Practice Elevation Podcast, you'll learn what content you'll need on your therapy website to generate more traffic and bring more clients into your business. When we talk about content, we're referring to the way you share your expertise and resources on your website. And when it comes to your private practice website, content serves two very important functions: Content helps your ideal client connect with you, your services, and what you have to offer and hopefully positions you as the best one suited to help with their challenges Content helps search engines pick up your website and index it so that your ideal clients can find you You need content in order to get organic traffic to your website and, once there, you need content to connect with that traffic. But how do you get started identifying the content necessary to reach and convert your ideal clients? How can you be strategic in what goes on your website, making sure you continue to provide value and resources that will impact your business? In this episode, we're going to walk through some steps to help you evaluate your current website, look for the gaps in your content, and begin to fill them in. You'll learn a simple starting point to start creating your own content strategy to help your website rank well in search results and connect with your audience. In This Episode, You'll Learn: The 4 qualities of great content that will help improve your SEO Why consistency is important to improve your keyword rankings How to find the low-hanging fruit of your content strategy by expanding what's already on your website Simple things you can add to your website to improve the content and help it rank higher in search results Ideas for new content you can add to your website Tips for brainstorming articles you can add to your website to help attract more traffic and turn your website into a valuable resource for potential and current clients This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

Do you feel like you're intentionally creating a life from which you don't need to escape? Or are you finding it incredibly difficult to create a balance between caring for others' needs and caring for yourself? In this episode of The Private Practice Elevation Podcast, you're going to receive a framework that you can apply to your life so that you can embrace self-care in a way that works for you. Let's face it… incorporating self-care into our daily lives is hard. It seems so counterintuitive to take time out of your day to focus on yourself, do things that bring you joy, or just slow down. And we can often deal with feelings of guilt for putting our own needs above others. I know I've struggled with this. Today we're speaking with Dr. Karen Dyck and Dr. Melissa Tiessen about what it means to embrace self-care and the positive impact it can have on our lives. They've developed a framework, called The 4 'C's", that is going to help you identify where life has gotten off-balance and give you a road forward toward creating a life you love. In This Episode, You'll Learn: The 4 'C's' of Self-Care: Connection, Compassion, Courage, and Creativity How the 4 'C's' are connected and how to move between them to embrace self-care in a way that helps you thrive The shared challenges we all face when it comes to taking care of ourselves How our brains are wired in a way that actually makes self-care counterintuitive How the 4 'C's' can be cultivated and developed in order to help us to create the life we want to live This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.