Private Practice Elevation with Daniel Fava 140. Unlocking the Power of Authenticity: Creating Content That Converts w/ Patrick Casale
In this episode of The Private Practice Elevation Podcast, you’re going to learn how you can write copy that’s authentic, relatable, and helps you connect with and convert more clients.
Writing copy for our websites or online marketing doesn’t come easy for most of us.
The majority of therapists don’t have any training in marketing in business building.
So when you’ve got a website that your need to fill up with a bunch of words that are somehow going to get you more clients, that can be a daunting task.
What happens often is that we end up filling our therapy websites with therapist speak and information from the DSM.
But the trouble is that this type of language is not the language your ideal client uses to describe their feelings and the challenges they face.
So how can you create content that feels authentic to YOU and who you are, while also relatable to your ideal client?
How can you stand apart from other private practices so that you attract the best-fit clients to work with?
Patrick Casale is a Licensed Clinical Mental Health and Addictions Therapist in Asheville, NC, who helps mental health entrepreneurs break the mold, work through their fears and insecurities, and to embrace their Authenticity.
Listen in as he shares tips, exercises, and strategies you can use to help you get past your copywriting roadblocks and create the best content for you and your clients
In This Episode, You’ll Learn:-
Why “relatability is accessibility” and the key to connecting with potential clients and getting them to take the next step
-
Overcoming imposter syndrome in your copywriting
-
How your niche can actually be a version of you and how you can use your story to create content
-
Tips for niching down so you can begin writing content with a specific client in mind
-
Why new environments can help spark creativity and write your best content
-
Exercises to help you get out of your head and just start writing creative and captivating content
-
How movie characters can help you write amazing content
-
The reasons why launching a website when it isn’t perfect is a key to success with your marketing
-
How to make time for content creation
Top 3 reasons to listen to the entire episode:
-
Understand the difference between a good and bad therapist website and what key things to watch out for when developing your online presence.
-
Identify ways to make your website a safe space and establish a connection with potential clients.
-
Learn how to create captivating content on landing pages, utilizing keywords and internal linking, as well as understand the impact of SEO on website visibility and attracting clients.
If you take the time to structure and maintain your therapist website in a strategic, authentic, and ethical way, you'll be more likely to see your ideal clients finding and choosing you as their therapist while knowing that you're going to be the best fit.
This Episode is Brought To You By
Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events.
Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment.
In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients.
Learn more about building a thriving private practice with Alma at helloalma.com/elevation.
Subscribe & Review in Apple PodcastsIf you’re not yet subscribed to the podcast I want to encourage you to do that today. This is the best way to make sure you don’t miss an episode! Click here to subscribe on iTunes.
And if you’re feeling extra generous, I’d love to hear what you think about the podcast. Reviews help others find the podcast plus I’d really love to hear what you think! Click here to leave a review. Just click on “Ratings & Reviews” then “Write a review.” Let me know what you like best about the podcast. Thank you!