Private Practice Elevation with Daniel Fava

A quick podcast episode where I share a little behind-the-scenes of 2023 at Private Practice Elevation.

In this episode of the Private Practice Elevation Podcast, we are delving deep into the art of crafting an effective and high-converting contact page for your private practice website. Your private practice website is more than just an online presence or an online business card. It is your gateway to connecting with clients, helping them find the support they need, and ultimately growing your private practice. At the heart of this journey lies your contact page, a crucial element in the conversion process on your website. Your contact page is where visitors take that crucial step of reaching out and booking appointments or learning more about your practice. It is not just about design; it is about creating a seamless, inviting experience that encourages visitors to take action. In this episode, Daniel Fava explores ten tips to help you create a seamless and inviting contact page that encourages visitors to take that crucial step of reaching out and booking appointments or learning more about your therapy practice. Key Takeaways: Keep the contact page simple and inviting to avoid overwhelming visitors. Prioritize the contact form by prominently displaying it above the fold. Create an engaging headline that incites action and leads visitors to the contact form. Provide multiple contact options, such as phone, email, and a contact form, to cater to different preferences. Add trust-building elements, such as testimonials or certifications, to instill confidence in visitors. Use a clear call to action on buttons to let visitors know what will happen when they click. Optimize the contact page for mobile devices to accommodate the majority of users. Ensure privacy and security by mentioning your commitment to privacy and using SSL encryption. Implement CAPTCHA or other spam protection measures to prevent unwanted submissions. Test and monitor the contact page to track conversions and make improvements over time. This Episode Is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. 10 Tips For Crafting an Effective and High Converting Contact Page for Your Private Practice Website 1. Keep it Simple and Inviting The first rule of an effective contact page is to keep it simple. We want to create a clean and uncluttered design that invites visitors in and makes it clear what they need to do on the page. Look at other websites, both within your industry and outside of it, to get ideas on how to create a simple and inviting contact page. The goal is to make it easy for visitors to understand what they need to do and to lead them into taking that next step. 2. Prioritize the Form The contact form is the main attraction of your contact page. It should be prominently displayed, preferably above the fold, so that visitors can easily find it without scrolling down. Include fields for name, email, phone number, and a message box for longer messages. Over time, you can customize the form to fit the specific needs of your practice, such as asking for the best time to call back for a consultation. The key is to keep the form simple and efficient for your practice. 3. Create an Engaging Headline At the top of your contact page, create an engaging headline that invites action. This could be something like "Ready to take the first step towards a happier you?" or "Get in touch to schedule your free consultation." The goal is to incite action and lead visitors to the contact form, which should be prominently displayed right below the headline. 4. Provide Multiple Contact Options While the contact form is the main focus of your contact page, it is important to offer multiple contact options to cater to different preferences. Some visitors may prefer speaking directly, while others may be more comfortable with written communication. Along with the contact form, include options such as phone, email, and even a link to your Google Business profile. This allows visitors to choose the method of contact that they are most comfortable with. 5. Add Trust Building Elements Building trust is crucial in encouraging visitors to take that next step and reach out. Consider adding trust-building elements to your contact page, such as testimonials, certifications, or social proof. Testimonials from past clients can help potential clients feel more confident in reaching out, knowing that others have had positive experiences with your practice. Certifications and social proof, such as being featured on reputable websites or podcasts, can also help build trust. 6. Use a Clear Call to Action Your contact page should have a clear call to action on the button that leads visitors to take the next step. Use phrases like "Get started" or "Request an appointment" to make it clear what will happen when the button is clicked. Avoid being too creative or fancy with the call to action; simplicity is key. Make sure the button stands out against the rest of the page and is easy to click, especially on mobile devices. 7. Optimize for Mobile With the majority of people accessing websites from their smartphones, it is crucial to optimize your contact page for mobile devices. Ensure that your contact page and the form are fully responsive, easy to navigate, and function seamlessly on mobile devices. Test the contact form on your own phone and ask others to do the same to ensure a smooth user experience. 8. Privacy and Security Visitors to your website need to feel confident that their information is secure and will not be shared without their consent. Mention your commitment to privacy and include a link to your privacy policy under the contact form. Additionally, make sure your website is secure with an SSL certificate to encrypt information that is submitted through the contact form. 9. CAPTCHA and Spam Protection Implementing CAPTCHA or other spam protection measures on your contact form is essential to prevent unwanted submissions and maintain the quality of inquiries. CAPTCHA helps filter out bots that try to spam your contact form by requiring users to complete a simple math equation. This ensures that only genuine inquiries are submitted through the form. 10. Test and Monitor After implementing these tips, it is important to test and monitor the performance of your contact page. Use tools like Google Analytics to track user behavior and conversion rates. Monitor how many people land on your contact page and how many actually submit the form. This data will give you insights into the effectiveness of your contact page and help you make any necessary adjustments. Conclusion Crafting an effective and high-converting contact page is crucial for growing your private practice. By keeping it simple and inviting, prioritizing the form, providing multiple contact options, adding trust building elements, using a clear call to action, optimizing for mobile, ensuring privacy and security, implementing CAPTCHA and spam protection, and testing and monitoring the performance, you can create a contact page that encourages visitors to take that crucial step of reaching out. Continuously evaluate and improve your contact page to maximize conversions and grow your practice.

Therapist and business coach, Omar Ruiz, shares tips and strategies for therapists to maximize their Psychology Today profile. Topics include optimizing profile picture and description, adding a call to action, using intro videos and keywords, and enhancing visibility through location and italicized snippets.

In this episode of The Private Practice Elevation Podcast, we're going to dive deep into what therapists need to know about using AI for writing their marketing material. Artificial intelligence (AI) has become a prominent tool in various industries, including marketing. AI writing generators have gained popularity, offering a solution for those who struggle with writing or need content quickly. AI has simply changed content creation forever. The amount of time AI can save you as you create content, such as articles for your website and social media posts, is amazing. And it can be really tempting to outsource all your marketing copywriting to this powerful new tool. But before you hand the keys over to ChatGPT or other tools, it's important to understand the limitations and the ethics of using AI. My conversation with Rebekah Hudson, a freelance marketing professional in the mental health industry, discusses the ethical concerns and limitations of using AI writing in marketing for therapists. She highlights the controversy surrounding AI writing and the potential for plagiarism. She also explains the limitations of AI writing, including issues with quality, accuracy, originality, brand voice, and search engine optimization. Despite these limitations, she offers tips for using AI writing effectively, such as fact-checking and using multiple plagiarism-checking tools. Hudson emphasizes the importance of maintaining a unique and authentic brand voice in order to connect with clients. What You'll Learn About AI: Introduction to the topic of AI in marketing Ethical concerns surrounding AI writing Ownership and copyright issues with AI-generated content Concerns about the credibility and reputation of AI-generated literature The Five major limitations of AI writing Suggestions to avoid relying on AI writing for SEO The importance and irreplaceable need for the human element in writing Top Tips for using AI writing effectively. Tips include fact-checking and not relying on AI as an editor How to compare AI-generated content with human-written content to determine quality. Recommended tools for plagiarism checking include Grammarly and DupliChecker. This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. Links mentioned in this episode: Duplichecker Grammarly alwaysrebekah.com

In this episode of The Private Practice Elevation Podcast, we will explore the journey of Chris McDonald, a licensed therapist and holistic practitioner, as she built her private practice. We will delve into the challenges she faced, the strategies she employed, and the impact of integrating holistic modalities into her therapy work with clients. Chris embarked on a journey to build a holistic therapy practice after leaving her job as a school counselor. With a passion for holistic modalities and a desire to integrate them into her practice, Chris set out to build a private practice that would cater to clients seeking a different approach to therapy, as well as fulfilling her own passions. Listen to her journey about how she created a practice that was authentic to her and the strategies she uses to market her holistic therapy practice. In This Episode, You'll Learn: How networking and consultation groups can provide a stream of referrals in your holistic therapy practice How incorporating holistic modalities into therapy can attract clients who are seeking a different approach The importance of your website's about page and how you can talk about what you do in a way that helps you stand out from other therapists This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation.

In this episode of The Private Practice Elevation Podcast, EMDR therapist and consultant Christy Pearl delves into the impact of childhood emotional patterns on our professional lives. She emphasizes that most people have experienced some form of insecure attachment or emotional abandonment in their early family life, which can influence decision-making and the way we show up in our careers. Christy explains that these patterns can manifest in various ways, such as struggling with boundaries, handling money, and feeling reactive rather than responsive in professional settings. She highlights the importance of doing our own healing work and cultivating self-compassion and curiosity to overcome these patterns. Christy also emphasizes the role of the body in healing and suggests that accessing our unconscious material is crucial for aligning our thinking brain with our emotional and physical memory. If you're feeling stuck, under-confident as a leader, or you've seen how certain situations trigger you in your private practice, this episode will help guide you toward healing and growth. Key Takeaways: Unresolved emotional patterns from childhood can impact decision-making and the way we show up in our careers. Many people are surprised to discover that these patterns also affect their professional lives. Doing our own healing work is essential for showing up in a grounded and present manner. Cultivating self-compassion and curiosity can help us overcome negative self-talk and shame. Accessing our unconscious material is crucial for aligning our thinking brain with our emotional and physical memory. Links Mentioned in This Episode: www.christiepearl.com This Episode is Brought To You By Alma is on a mission to simplify access to high-quality, affordable mental health care by giving providers the tools they need to build thriving in-network private practices. When providers join Alma, they gain access to insurance support, teletherapy software, client referrals, automated billing and scheduling tools, and a vibrant community of clinicians that come together for education, training, and events. Alma gives clinicians the tools they need to build thriving private practices. When you join their insurance program, you can get credentialed within 45 days, and access enhanced reimbursement rates with major payers. They also handle all of the paperwork, from eligibility checks to claims submissions, and guarantee payment within two weeks of each appointment. In addition to their insurance program, Alma offers timesaving tools and administrative support — so you can spend less time on paperwork, and more time delivering great care to your clients. Learn more about building a thriving private practice with Alma at helloalma.com/elevation. About Christie Pearl Christie Pearl is a Certified EMDR Therapist and EMDR Consultant in private practice with over 18 years of experience in the mental health field. She specializes in EMDR Intensive Therapy for Adult Children of Alcoholics and Dysfunctional Families who are struggling with work stress and performance anxiety. She helps Adult Children create a healthier relationship with work so that they can own their brilliance and be who they want to be today, instead of who they had to be as children. Her mission is to inspire, encourage and equip Adult Children on their journey to reconnecting with their authentic selves. The Impact of Childhood Emotional Patterns on Professional Life The Impact on Parenting and Personal Relationships Pearl highlights that these unresolved emotional patterns not only affect our professional lives but also spill over into our parenting and personal relationships. She explains that many individuals who have experienced emotional immaturity or dysfunction in their own upbringing struggle to show up as the parents they want to be. They may feel guilt and shame for not being able to break free from these patterns and may find themselves repeating the same dynamics with their own children. "The best thing you can do for your kids is what you're sitting here with me doing right now for yourself. And in my experience, most people, at least most adult children that I work with, have an easier time accessing that inner loving place within themselves for their kids or for other people. And it's a matter of learning how to turn some of that compassion and grace towards yourself." - Christy Pearl Navigating Emotional Patterns in the Professional World Pearl acknowledges that running a business can be a catalyst for uncovering and addressing these emotional patterns. As business owners, we are faced with various challenges, including client relationships, financial decisions, and time management. These challenges often trigger our unresolved emotional wounds and can lead to reactivity, self-sabotage, and difficulty in setting boundaries. "I think there's a really good reason for that, which is we might have adapted early on in our early life by really learning how to compartmentalize... So we grow up and we continue functioning like that in our work. And whether you leave the house or not to go to your job at this point, we bring it all to work with us." - Christy Pearl The Importance of Self-Awareness and Reparenting To navigate these emotional patterns in the professional world, Pearl emphasizes the importance of self-awareness and doing our own inner work. She encourages individuals to cultivate curiosity and gentleness towards themselves, recognizing that healing is a process that requires patience and self-compassion. By addressing the unconscious material stored in our nervous systems, we can align our thinking brain, emotional memory, and physical sensations to respond from a grounded and authentic place. "I think it's about doing your own work... It's not just a mental exercise. We've got to get into the body because part of what our brain can do is conscious. And then we've got all this unconscious stuff that's hanging around in our nervous system... If we don't get down into that unconscious material and allow ourselves to bring that up into our conscious minds where we can deal with it, then our thinking brain and our emotional physical memory never match." - Christy Pearl Conclusion In conclusion, addressing childhood emotional patterns and their impact on our professional lives is a transformative journey that requires self-awareness, self-compassion, and a commitment to doing the necessary inner work. By recognizing and healing our unresolved emotional wounds, we can break free from repetitive patterns, set healthy boundaries, and show up authentically in our careers. The process of reparenting ourselves and cultivating emotional safety within can lead to profound personal and professional growth. As we continue to explore the intersection of our personal and professional lives, it is essential to approach our careers with curiosity, gentleness, and a willingness to confront our emotional patterns. By doing so, we can create a more fulfilling and authentic professional journey, one that aligns with our true desires and values. The path to healing and growth may be challenging, but it is also incredibly rewarding. Let us embrace the opportunity to transform ourselves and our professional lives, one step at a time.

In this episode of the Private Practice Elevation Podcast, we're diving deep into the world of financial planning specifically tailored for therapists in private practice and how you can increase your returns and hit your goals. We're going to be talking all about the goals you have for your life and how those goals can actually drive the financial decisions you make in your private practice. Navigating the financial planning side of running a business can take time and effort. From bookkeeping to taxes, to whether you should be an S Corp or an LLC. There are so many questions to answer. Well, today we're talking with Ryan Derousseau and he helps us unpack the nitty gritty of getting started with your financial plan and increasing your returns in your private practice. Ryan Derousseau is a fee-only financial planner based in Long Island, New York. He has a background in writing and has worked for publications such as Fortune, Money, and the New York Times. Ryan specializes in working with therapists to help them manage their finances and achieve their life goals. Whether you're just starting your private practice or looking to elevate your financial game, this episode is packed with tips to lead you toward financial success. In This Episode, You'll Learn: The importance of understanding your business and life goals The importance of having emergency funds for personal and business How to balance business savings and retirement savings When does a S Corp make sense for your private practice? The business advantages of S Corps and the process to transition The importance of avoiding debt and tips to keep you safe Why ignoring the value of your private practice can impact retirement security. Links mentioned in this episode: https://thinkingcapfinancial.com/ The Financial Planning Checklist

In this episode of The Private Practice Elevation Podcast, we will be discussing the topic of Return on Investment (ROI) for marketing in your private practice. ROI stands for Return on Investment, which refers to the benefit that you expect from an investment activity. In the context of marketing, ROI measures the effectiveness of your marketing efforts and helps you determine whether your investment is generating the desired results. Our guest today is Carla Titus, the founder and CEO of Wealth and Worth Within, a fractional CFO firm that provides consulting and advisory services to growing businesses, especially in the mental health space. Carla has extensive experience in finance and has helped numerous businesses improve their financial planning and decision-making. In This Episode, You'll Learn: The importance of financial knowledge for small business owners The need to outsource and delegate financial tasks Definition and importance of ROI (Return on Investment) Mindset challenges and the need for cash reserves The importance of discipline and consistency in marketing Tracking and measuring ROI through data analysis The importance of conversion rates in marketing strategies Tips for tracking ROI and projecting future growth The role of financial planning in business growth

In this episode, you're going to learn about some expert tips on accounting and bookkeeping to help you set up a strong financial foundation for your private practice. As a private practice owner, you may often focus on the clinical side of your business, providing quality care to your clients and helping them on their journey to wellness. However, it's crucial not to overlook the financial aspects of running a private practice. It may not be sexy, but accounting, bookkeeping, and tax management are essential components of a successful business, and neglecting them can lead to unnecessary stress and financial difficulties down the line. In this episode, I speak with Andrew Riesen, co-founder of Heard, a platform that offers accounting and bookkeeping services for clinicians in private practice. Andrew shares valuable insights and advice on accounting and tax-related matters that are often overlooked by small business owners. He emphasizes the importance of separating personal and business finances, setting aside money for taxes, and tracking income and expenses. Andrew also discusses various deductions that clinicians can take advantage of, such as professional development expenses, home office deductions, and retirement contributions. He highlights the significance of planning for time off and taking care of mental health as a business owner. Andrew also provides an overview of the services offered by Heard, including software, reporting, and access to a team of professionals who can provide guidance and support throughout the year. In This Episode, You'll Learn: The importance of separating your business accounts from your personal accounts How much should you save for taxes? Some expenses you maybe didn't realize you could write off on your taxes Lessons I (Daniel) have learned from working with my own accountant Some of the accounting nuances therapists think about when setting up a private practice Retirement Accounts and why you should be thinking about retirement now How to plan for PTO in your business so that you can avoid burnout and feeling guilty about time off

In this episode of The Private Practice Elevation Podcast, you'll learn about one of the most important factors that may determine your success in private practice: how you handle your emotions. Most people think they can land on some optimized marketing plan, a system for scaling, or a specific strategy that's going to help them achieve success for their private practice. While those things are all important, if you're unable to handle your emotions and stressful situations successfully, you'll likely sabotage your growth. To be a successful private practice owner requires a deep understanding of human emotions and the ability to navigate them effectively. Starting without your own! This is where emotional intelligence comes into play. Emotional intelligence, often referred to as EQ, is the powerful ingredient that can elevate private practice success to new heights. Private practice professionals, such as doctors, therapists, lawyers, and consultants, face unique challenges in their daily interactions with clients. Building strong relationships, managing client expectations, and providing exceptional service are paramount. These tasks go beyond the technical and clinical skills acquired through education and experience. They require a keen awareness of emotions, both our own and those of our clients, as well as our employees, and the ability to harness that awareness to make informed decisions and cultivate meaningful connections. Today we're talking with Jamey Schrier all about how you can become more self-aware and grow in your emotional intelligence - and why it's crucial to your private practice success. As Jamey says: "How you handle yourself under stress will determine your success as a private practice owner." In This Episode, You'll Learn: Why working harder is not the answer to achieving private practice success How emotional intelligence - how to handle emotions Why emotional intelligence is a more important factor to you your success than what you know as a therapist Tips for increasing your self-awareness - the first step for increasing your emotional intelligence A simple exercise to help you understand the things that trigger you Jamey's "10-second pause" exercise that will help you be more present with the clients and people around you Tips to be more socially-aware so that you can recognize the emotions and challenges in others so that you can handle challenging situations calmly and successfully How emotional intelligence can help you develop better relationships with referral partners and grow your business Steps for dealing with negative self-talk so you can move past your own barriers and grow your business Simple tips to reducing your schedule so you can focus on yourself and the tasks that matter Links mentioned in this episode: Practice Freedom U Take The Practice Quiz Emotional Intelligence 2.0 - Book (affiliate link)