The Jody Maberry Show

This episode is the first of four episode from Walt Disney World. Each day I will visit one of the Disney World Parks and share with you what I learn. On The Jody Maberry Show, we have learned about Disney from Lee Cockerell and Jeff Noel. But now, I will get to experience what we have learned on the ground. Today's park is Animal Kingdom. The day got off to a curious start when my Magic Band would not work. But the lesson I learned is that you should stick with your customer until the problem is solved. I also learned how we should remove the potential of confusion away from customers. Listen in to hear this short episode about Animal Kingdom. Next episode, we will visit the Magic Kingdom.

The Jody Maberry Show goes on the road to the Kennedy Space Center. This is the first episode in a series examining some of the popular attractions in central Florida. We will find lessons we can take from the attractions to apply directly to your business. Here are 10 Customer Service Lessons from my time at Kennedy Space Center: Make a great first impression. Build anticipation from what happens next. If you are not unique, you have to get the details right. Be Boldly Clear about what you do. Interpretation can connect you to an audience. People love to feel like an insider. Offer an experience, not just a product. Offer upgrades. Use video to help get your message out. Everyone on your team has to sold on the mission of what you are doing.

Does the thought of charging premium pricing scare you? In episode 13, we talked to Kirk Bowman about value pricing. Kirk urged you to move away from charging by the hour and base your price on value. In this episode, Petra Foster joins us to talk about using premium pricing for your coaching or consulting business. People who have mastered their message charge premium pricing based on value. People who are still trying to determine the value they offer price by the hour. Petra Foster is a Client Enrollment Strategist who helps coaches and consultants develop premium packages and get high-end clients in six weeks. In this episode, Petra explains why you need to charge premium pricing and outlines how to structure a premium coaching package. Petra will remove some of the intimidation you feel about charging premium prices. Click Here to get Petra 6-Step Blueprint to help you discover how to craft irresistible coaching packages. Don't miss this eBook. Check out Petra's Facebook Group, Enroll High-End Clients With Ease. Petra's website - petrafoster.com Petra on Twitter - @petra_foster

Here is one thing you need to know about getting big work done; It is all about influence. Many people think if you work hard you can make things happen. They are only about 10% correct. The work you do account for about 10% of making something happen. The right opportunity accounts for about 20% of making something big happen. Influence is 70% responsible for getting big work done. Yet, many people focus intently on the work they do. They put 90% of their effort into something that will only account for 10% of the results. People with more experience understand this concept enough; they focus more on finding the right opportunities. Sure, things can happen when you find the right opportunity, but big things happen because of influence. Once you understand the importance of influence, and you know what to do about it, you can begin getting big work done. If you want to go deeper in a discussion about Influence, CLICK HERE to sign up for a series of emails all about influence. Thank you to Paul Johnson, host of the God Zone Show, for the review on iTunes.

This episode we are going to take a close look at telling a story with Joe Sindorf. I discovered Joe when I interviewed him for Great Escape Radio. Doing research before the interview, I admit I was impressed with his record of telling great stories. Better yet, telling great stories people were noticing and paying attention to. Joe has won an Emmy and a Peabody award. But it got better. After our interview for Great Escape, I liked him so much I asked him if he would also do an interview for The Jody Maberry Show. I knew you could learn a lot from Joe about storytelling. During the interview, Joe suggests the elements of a great story are simply a beginning, a middle, and an end. That has to be in place to build a great story. Along with the great insights on storytelling, Joe reminds us we need something bigger than our work to be proud of. Joe Sindorf's website - JosephSindorf.com Joe Sindorf on Twitter - @joesindorf

One of the wonderful opportunities I have is to host podcasts for other people. Shows like Creating Disney Magic with Lee Cockerell, Catalyst Sale with Mike Simmons and Mike Conner, Great Escape Radio with Lori Allen. There are more shows, I just listed a couple as an illustration. Because of the work I do, I am often asked a question like this "Why should I have a co-host on my podcast". Or, "What value does it add to my show to have a co-host". People like Jeff Goins and Ken Davis, who would certainly do a great show on their own, use a co-host format. A few popular podcasts used to be solo based shows and now use a cohost. Michael Hyatt did 100 episodes, I believe of his show This is Your Life before he changed formats and added a co-host. The Ray Edwards Show is one of my favorite business podcasts. Ray used to do the show solo and added his son, Sean Edwards, as a co-host. Here are the five reasons you should consider having a c0-host for your podcast; You will build an on-air rapport with the co-host you just won't have on a monolog based show. When you have a co-host, the show move from a presentation to a conversation. Having another person on the show encourages you to go deeper with your content. You do not have to carry the workload by yourself. A Co-host will sharpen your In-Front-of-People persona.

On the Jody Maberry Show, we often talk about marketing and branding on this show, but you may be surprised to know the best lesson I learned about branding came on a sheet of ice. Now, you know some top marketers have been on this show. Ray Edwards and Mike Kim understand branding like no one I know. But they have nothing on Homejuice. What is a homejuice is what you just thought? Right. Who is Homejuice is the better question. In this episode, I share a story about a boyhood friend called Homejuice to illustrate a simple, but powerful lesson about branding.

Kary Oberbrunner returns to the show to talk about his new book, The Elixir Project. After writing several non-fiction books, Kary wrote a young adult fiction thriller. It was a risk to move from traditionally published non-fiction books to write a fiction story. In this episode, Kary will discuss the story behind The Elixir Project, what you can learn from the book and how he is offering a way for people to go deeper after reading the book. Take the Hackability Assessment HERE. Sign up for the Elixir Project Webinar HERE. Get the Elixir Project book HERE. Connect with Kary on Twitter. Listen to Kary's first appearance on the Jody Maberry Show.

If you took a flight anytime during 2016, you understand how much of a pain in the neck it has become to fly. Some airports are much better than others, but my home airport in Seattle has terribly long lines to get through security. Sometimes you have to get there two hours ahead of time and barely make your flight, but other times you can zip through security and spend two hours waiting to board your flight. I thought I would apply for TSA pre-check to eliminate the process. Do you know TSA-Precheck? You go through a back ground check and what not, pay $85, and in return, you do not have to wait in the long lines at the airport. You begin with an online application. The second part of the process requires you to be in person at one of the screening locations. Since I live in a remote area, it took me two hours to get to a location to get the back ground check. I had an awkward experience during the TSA Precheck process, which is the basis for this episode. There is no excuse for a customer having an awkward experience with you. You should know the exact experience your customer is going through. The only way to truly know what your customer experiences is to have the experience of your customer. You have to know what it is like to do business with yourself. You may feel your training has been effective. Or your policies and procedures are working just fine, but you never know how it looks and feels from the customer's side of the counter until you have stood there yourself. And things you may not think are a big deal, can certainly turn out to be a big deal. So I had to stand awkwardly at the counter for a couple of minutes before anyone acknowledged me, even though there was someone right there at the desk. No big deal, right? The lady who helped me had an attitude like I was an inconvenience. In the big picture, does this really matter? Maybe the bathroom is dirty, or you hung up a paper sign three weeks ago, and it is all tattered and beaten up now. Does it matter? All of these things matter. But this also takes me to a third aspect; we have talked big business, we have talked small business, but what if you are so small, you are the business. This is the case with me. I am the business, I am the one who hosts podcasts, writes copy, or does the consulting. People are working directly with me, so how can I find out what it is like to do business with me? Even if I asked my next door neighbor or my cousin to work with me and tell me about the experience, I would likely treat them differently and make sure I did everything the best I could. So how do you handle it? For starters, treat everyone like they are your friend, neighbor, or cousin when you do business with them. Everyone is important, and if you act as such, you will not have many problems, unless they ask to sleep on your couch. The other thing you do is ask for feedback. And be open to feedback. Here are the three things I want you to remember from this episode about improving customer service and experience; You are never as good as you think you are. You have to find out the truth. Remember, people remember the way you made them feel long after they forget the work you actually did. Just ask.

Some stories never die. One of those stories for me has been about an incident with a squirrel from my time as a park ranger. Usually, episodes of the Jody Maberry Show are filled with ideas, advice, and content you can take action on in business. This episode I want to just have a little fun. Is that OK? You won't get much advice in this episode, but you will get a good story. I spent 8 years as a park ranger. As a ranger, you see so much. Most of it wonderful, some it awful, and some of it bizarre. And park rangers love to tell stories. Early in my ranger career, there was one incident that happened that labeled me the rest of my career. In the years since this incident happened, I have been asked to tell the story hundreds of times. It is what I imagine it must be like being a musician and having one hit song everyone wants to hear. Everyone wanted to hear the squirrel story. Jason Harrod provided the music you hear during the story portion of this episode. Next episode I will be back with content to help you market, mobilize, and master your message. For now, be careful of those squirrels. If have a podcast, download my best ideas about building a profitable podcast.