The Jody Maberry Show

This week I was given a surprise reminder of someone from my past I am thankful for. Mrs. Warren, Jill Warren, was my high school accounting teaching. She had such a tremendous impact on me. Before I took one of her accounting classes in high school, I had no idea what to do. And I was a bad student. I didn't even try. But Jill Warren changed all of that. After taking the first accounting class with her, I took every class I could that she taught. All business related. A few years ago one of Jill Warren's daughters contacted me. A milestone birthday was approaching for her mother and the daughters had a wonderful surprise planned. They reached out to former students of Mrs. Warren and asked them to write a letter about her. I begin to write a letter, but sadly, I never sent it. Sorry Mrs. Warren. But this week I found everything I had written to Mrs. Warren in a notebook in my desk drawer. So now is the time to thank Mrs. Warren and share this with you. I call it Everything I need to know I learned in high school accounting. These are the 9 biggest lessons I learned from Jill Warren. There is a reason to celebrate everyone. A smile and a handshake can build trust and mutual respect. It is tough to be grumpy when someone looks you in the eye, smiles, and shakes your hand. Respect can level the playing field. You can not always trust a smiling face and a generous handshake. Timing is precious. Appearance and perception matters Patience. You can have a big impact by impacting one person. So it may be true that everything I needed to know I learned in high school accounting. Thank you, Jill Warren. I am positive I would not be who I am today without you.

Rachel Ries write songs. She sings songs. And she sells songs. Does Rachel create art or content? Rachel joins me on the Jody Maberry Show to discuss that and more. We also talked about writer's block and connecting with your audience. Rachel will help you consider a different approach to how you write and the content you create. Find more of Rachel at RachelRies.com.

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People buy truth. That is what Monaica Ledell says. What does she mean? People are attracted to the real you. Authenticity attracts. When you build you brand around the real you, people will feel it. How can you build a brand around authenticity? Is is possible to implement what you learn from other people and still be authentic?

A couple of years ago, I had the delight of being included in Jeff Goins book, The Art of Work. When Jeff Goins writes about you, people notice. Being in Jeff's book gave me 15 minutes of fame. This is exactly the type of break we are all looking for right? For someone like Jeff Goins to notice us, right? It could change everything. All we need is a big name to share our blog post, or to be a guest on a popular podcast, or to have Jeff Goins write about us, and then we can get the success we deserve. That is how it works, right? No. Fifteen minutes of fame is fun. But it changes nothing. You still have to do the work. Here is how you handle your 15 minutes in the spotlight; Enjoy it. Then get back to work. Success is found by showing up every day and doing the work. Every day. Check out Jeff Goins' book, The Art of Work. Jeff also has a new eBook out about getting started writing called It's Not Too Late. You can get your copy here.

Ray Edwards has had a tremendous impact on my business. He taught me how to write copy and has given advice and counsel that has drastically changed my business. Ray joins the Jody Maberry Show to discuss six ways you can change your business. For this interview, we pull the content from the second episode of The Jody Maberry Show and Ray walks through it, point by point, to discuss the six ways you can change your business. Don't miss Ray's Copywriting Summitt. You can sign up here. Ray's Website - rayedwards.com Ray on Twitter- @RayEdwards Ray on Facebook - Ray Edwards FB Page

Mike Kim is a sought-after copywriter, speaker, and marketing consultant. But if he has his way, when you hear the word Pivot you will think of him? Why does Mike position his branding around the word Pivot when he is known for copywriting? In this episode of The Jody Maberry Show, Mike Kim explains why we have to narrow down and be known for one thing. When people think of you, one word, one sentence, or one phrase should come to mind. Mike explains the common mistakes people make when trying to market and brand themselves. Check out Mike's Brand You Podcast.

Sometimes it takes money to get your message or product out into the world. Crowdfunding through Kickstarter and Indiegogo have become a popular way to raise money from a crowd. When it comes to launching a Kickstarter campaign, the Field of Dreams principle does not apply. Just because you build it does not mean people will come. When you launch your campaign, people do not just show up and fund it. Just like people don't show up and listen to your podcast because you recorded it. On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copy On this episode of The Jody Maberry Show, I am joined by a Product Launch Expert, a Copywriter, and a Musician teach us how to launch a successful Kickstarter Campaign. Khierstyn Ross offers her expertise on launching a successful crowdfunding campaign. Khierstyn has helped creators and entrepreneurs raise more than $1 million dollars through crowdfunding. Ray Edwards gives us advice on writing copy for a campaign. Jason Harrod shares what he learned from running a successful Kickstarter campaign to raise money to record a new album. Here are the five things I learned from these experts about running a successful Kickstarter campaign; Build your following before you launch a campaign. If you have to spend too much time explaining your product, you are already in trouble. Make sure you have a $25 reward level. Reach out to people in your network so they know about your campaign. Deliver everything you promise you will deliver.

If you don't keep telling a story it will die. If you want your message to spread, you have to keep talking about it.

Chances are, you need to apologize to someone. And if you do apologize, you will get it wrong. Most people don't apologize. And those who do, put forth a good effort but get it all wrong. There is an art to making an apology. It is so simple that most people just can't seem to get it right. There is an art to making an apology. It is so simple that most people just can't seem to get it right. Chris Brogan discusses the importance of apology in his book The Freaks Shall Inherit the Earth. Chris outlines the three aspects of a proper apology; acknowledge, apologize, and act. Chris Brogan also tells us if we are not apologizing, we are not trying hard enough. Growth and progress will offend someone as you try new things.